When I got into this business, something was clear to me right from the beginning.
E-mail was a major portion of how alot of this business gets done.
As I progressed, researched here, researched there, another thing became painfully clear.
Not everyone that I was recieving e-mail from, knew even half of what they should in running
a decent newsletter. Let alone a half ways decent e-mail campaign.
What do you mean, that not everyone knew even half of what running a decent newsletter was
about
Well, where exactly do I start For starters, let us go with content.
Most operators of these so-called newsletters are doing nothing but repeatedly hitting their
prospects with ad after ad after ad after ad, once, twice, three, even four times per day.
I dont know about YOU, personally, but as for MYSELF, I dont have time to go through that sort
of e-mail. To ME, that sort of e-mail campaign, OPTED IN or NOT is nothing more than spam.
Allow me to explain.
When I opt-in, or as is often the case, DOUBLE opt-in, which is pretty much the standard these
days, I am doing so for one purpose. I am doing so, so that I can gain a peice of information that
person is offering, not so that I can be sold. See, though, and I shall cover THIS later, MOST people
WANT to be sold, they also, dont appreciate a Hard Sell approach when what they are doing is
attempting to dig up quality information on a subject they have an interest in.
At this point in the game, they are simply a warm prospect. They are NOT a hot prospect.
They are not truly targeted for sales. They are simply attempting to glean more information, to
make an informed decision in whatever situation that they have found themselves in.
The problem with the content that I have found is that these marketers simply do not give the
oven time to pre-heat. They simply shove the pizza in the oven and say forget about it Itll
cook.
W R O N G !
What ends up happening is that their prospect warms up, but rather warms up and comes out half
baked, a bit on the soggy side, not wanting to deal with that person again, or, they outright wind up
so heated they are burned out on that individual and REFUSE to deal with that person again.
As a point of example, I dont know how many times that I get e-mails from places where I have been
intrigued by great sales copy, and had an overall good experience up to the point of Opt-in and then,
rather than feed me more information first, warming me, fattening me up, wetting my appetite, the
individual starts sending me completely untargeted and unwarranted e-mails advertising health pro-
grams automotive websites and other mlms and just...well...fishing for some sort of response.
S T O P !
This, is CLEARLY NOT the way to go about it!
Now before you go getting irritated saying damn, this guy yells alot, keep in mind, I capitilize
for emphasis.
I am not, by ANY means, mad at anyone.
However, I must say that when it comes down to it, you are surely getting the idea that I have experienced
something that is irritating, to say the least.
In my personal experience, what ends up happening with these e-mails, is more often than not, they get
shuffled to the spam filter, no longer delivering the information the person is seeking. They get file 86d,
trashed, what have you.
If you are interested in making a profit with affiliate marketing, I would suggest that you dont follow
this particular methodology of getting to your prospects, because it is hit and miss at best. At worse,
its a complete miss.
When someone wants to find info on a particular subject, keep your e-mails to the point on that
subject.
Do NOT just fill their inbox willie nillie! I repeat, do NOT just fill their inbox willie nillie!
The reason behind this is that the traffic that you get from your information that is targeted TIGHTLY
is the traffic that will be most profitable for you, and you, will be more profitable for your targeted
traffic, providing to that customer EXACTLY what they are seeking, not selling them some health
insurance (or trying) when what they came for was lugnuts for a classic MG.
Just an example, but that is how UNTARGETED some of the e-mails that come into MY inbox are
sometimes.
Target the ads to the traffic that wants to know about it. This is why auto-responders are capable of
more than one account.
One never knows, of course, if someone might be interested in something else. This is why a test ad for free
(and viral) information is offered, at some point later.
On to another subject. Frequency.
What is the point in sending me something more than once a day What, my e-mail provider or pop3
accountgonna delete it before I get a chance to read it
Whats the deal! Probably one of the most irritating things to do. Dont.
Nothing is more irritating than recieving an e-mail, eight times a day, from the same person, on eight
different offers.
If you MUST send more than one and likely NON targeted offer, do so in ONE e-mail. Period.
Seperate the offers by articles. In other words, use a Top, Middle, Bottom sponsor ad spacing, be-
tween articles, musings, funnies or what ever you want in your e-mail. The more original, creative,
interesting or what have you, the better.
So, to recap:
Content; Targeted narrowly to the nitch that was inquired about. To do this, seperate your auto
responder accounts by subdomain or however you need to do it. Just seperate them by e-mail
address assigned to each subject even.
There are some great features on many different auto-responder systems, even free one on the internet.
Add Content. Dont just make every single e-mail an ad. not simply an ad. You may advertise in every
e-mail, just dont make it nothing BUT an ad. Personalize it and speak about something that is
worth hearing, just like you would speak to a friend. DONT come across like that AOL commercial.
Drop the frequency. There is NO need to hit someone up more than once a day and REALLY there is
no point in hitting someone up more than three times in a week.
If they are not getting your e-mail, they are simply either not interested, have you marked in their non
safelist or they have not yet had time to open it. If they find more than three e-mails in their box after
two days of not checking their e-mail, they may simply opt-out and you have just lost a customer.
This does not apply, of course, to safelists as they send e-mails out everyday.
Seperate the targeted Ads by Targeted Opt-In responders.
Seperate the Ads within the e-mail. Remember, ONLY one per day! Unless it is an emergency
(such as you just came across something your subscribers might be interested in and you want to see if
they will bite), but this is a tactic that should be used MOST sparingly.
Please Folks...
Stop the madness...Pay attention to what you are doing and think about your customer first. What
would YOU want...
As a customer, from an e-mail e-zine or other advertising source when you Opt-into their mail system
Do unto other as you would want them to do unto you. This is the ONE law this world lacks in. Lets
bring it back to light. Thank You.
Jamie Davidson is a content publisher and Affiliate Marketer, writing for Tigers Den Marketing Group.He is also President and Cheif Executive Officer for Tigers Den, bringing news, tips andtechniques to those that will listen in the form of educational articles on marketing, direct sales and how tobuild a business with low to ZERO overhead costs on the internet. Please visit for more information.Brick & Mortar; 180 Calle Del Oaks Place. Del Rey Oaks, Ca. 93940Phone; 831-394-2822E- mailto:Shujin.Tora@Gmail.com
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When it comes to e-commerce, spreading your reach is extremely important. E-mail newsletters can be an effective method for expanding your business development platform.
E-Mail Newsletters
Selling and purchasing, over the Internet is a common practice nowadays. Generally successful enterprises focus on marketing strategies and planning. Web sites are significant way to enact these marketing policies. Web sites are a very effective way of promoting your products and/or services. People visiting sites will sometimes supply contact information like their name and email address as they may be interested in buying your product or they may have some questions about the services. They may also be interested in getting newsletters from you for service updates, special promotions or your latest product news.
Email newsletters are a powerful marketing tool. It is one of the most recent and advanced techniques of marketing. It not only provides a platform for your business development but also gives a new tactic to track your customers and leads. An email newsletter is a booming key to getting online customers. To gain customers confidence is a great achievement. E-mail newsletters build credibility by showing authority on the topics of your business fields. Email newsletters also act as list management tools for web site owners.
People routinely get a lot of newsletters. They dont have enough time to read them all entirely. People generally like letters if the letter is easy to read or skim. Using short sentences, bullet points and outline formats all are inviting to readers in a rush. Nowadays users are quite demanding in terms of operation of subscription and un-subscription functions so another thing that matters is subscription process. The newsletter should also feature usability and functionality such that subscribers do not roam uselessly in web pages, trying to signup, find information or unsubscribe. This may result in loosing your valuable customers by annoying them.
As many as 70% of internet users in the USA makes a purchase online which is in some part a result of e-mail marketing. This means email newsletters play a major role in operating an online business. Currently many software solutions are available on the market and they may offer a variety of features. Before choosing any of them do some research. Learn what types of ads in newsletters are accepted and rejected by people and also by search engines. Sometimes you may be displaying banners or ads that may be ignored or unnoticed by customers. Bear in mind that reaching your target audience is not an easy job and your primary consideration is that you target those people that are willing to buy your products or services. Also pay attention to the value of repeated delivery. Repetition in email newsletters will result in name recognition for your company.
E-mail newsletters are a cost effective marketing tool but it is entirely dependent upon the content and users. Your main concern is the customer and without them no business can arise. A little care must be taken while getting users information. You should not attempt to force your users to supply personal information if he or she doesnt want to reveal it. If you get personal information then you should not expose his/her identity publicly. A privacy policy should be posted on any web site collecting user data. Information stored on web servers should not be openly accessible.
Email newsletters will provide a very proficient platform for any business development if it is implemented carefully with tact, planning and a firm approach.
Halstatt Pires is with the Internet marketing firm - - a San Diego Internet marketing and advertising company offering automated web site systems - - create web databases, e-commerce sites, business lead management systems and more.