How many of you think this way Let me repeat my question, is getting top positions about more hits to your website I guess all will answer in YES, but the truth is a bitter reality, thanks to Google alert.
Getting Kings place doesnt mean more Money!
In the same manner getting top positions doesnt mean more hits to your website, when a website comes at top place in search engine, what it shows It has three things to show, page title, description and website address. Site title and description help searchers to motivate (to visit) or reluctant (to leave).
Hard to justify with different Industries every time
It takes years to understand one business properly, how can one expect from SEOs should understand all industries YES, SEOs understand their JOB very well, most SEOs understand the common sense of business.
To Understand clients industry/business and its term is just like giving them the best outcomes, it will not only help to communicate with Clients but this way SEOs can help them in correct direction.
Why to Thanks Google Alert!
Google Alert is a very effective utility of Google, it tells us about which websites are hits with search keyword phrase/s, it really helped me knowing the fact that not all top ranked website/s are hits, its about the best description tag that turns searchers to click on that website/s, it doesnt matter where website/s ranked, you can experience it by yourself, is a free service, create your alerts and whenever you get alerts, try to search with those mentioned keyword phrases and see the position of the hit website/s.
How important is Description Tag
Description tag can turn searchers to be visitors, so you can guess how important description tag is! Bringing websites to top positions require a lot of things including healthy content, good link popularity, easy navigation, logical site structure, clean html and relevant title/description tags.
SEO efforts are not just to bring websites to top, bringing website to Top is just one of the elements of SEO efforts. A SEO involvement is the 2nd heaviest involvement than website owner.
Understanding Clients Business
1. Understand clients target audience and market
2. Select the best keyword phrases according to product/services, keeping target audience in mind
3. Focus on the most relevant keyword phrases
4. Recheck all keywords by Reverse Engineering Process , either the selected keyword phrases give the exact traffic your clients require or not
5. Write Title, title belongs to keywords, try to include relevant keyword phrase within the limit of 60 to 70 Characters
6. Write Description Tag , description tag is very important bringing traffic and converting visitors into customers, it belongs to products and services, write is according to products and services, it has to be central idea of the page and site
Motivate SE Searchers!
Searchers are never the less important than Visitors, its easy to motivate visitors than searchers, a visitor visit a page but a searcher view collectively not more than four lines of title, description and website address.
Do you know
Who your searchers are
What they must be looking for
What description your website is showing off after search
On Which page your searchers are directed
If you still miss some answers of above mentioned questions, you should be able to find out all, after knowing all answers, you can easily motivate your searchers to hit your website.
Asif Iqbal is a Researcher, SEO, Trainer, Speaker and Author, specializes in branding and promotion, pioneer of SEO industry in Pakistan, and has trained dozens of quality SEOs. He can be reached at or
When I left my day job four years ago I had four websites, today I have forty five sites and a while back I noticed that two of my sites have held their Top Three positions through all of the trends, fads, search engine updates, even the Florida update did not affect their top positions. To say the least I was perplexed, there was nothing really apparent that made these two sites different in fact I had did a terrible job of keeping them updated, you know too busy with the other sites greasing the squeaky wheels. They were not broken so I did not fix them.
So anyway I needed to figure out why these sites had did so well with so little attention. Now I am thinking if I can just figure out why then I can do the same to the rest of my sites. But like I said earlier I did very little to these sites, they never needed it. It just did not make sense until after days of hair pulling I decided to analyze them just like I would do one of my competitors. First the on page factors had nothing special just very basic SEO, second I looked at the list of inbound links nothing really jumped out at me, so I made a list of my reciprocal partners from my links page then eliminated those from the inbound link list, which left about three dozen links of which six were scraper sites so I eliminated those so now there are 30 links I did not know about, at first I thought no big deal these are just links from sites that wanted a reciprocal link and I never got back to them, like I said I had neglected these two sites. Analyzing the 30 links, six or seven probably were from reciprocal link request that I had ignored, so I was left with 23 unexpected links to analyze and heres what I found
* None of the links were on a links page.
* All of the links were either in an article or review.
* All of the links had text before and after the link text.
* Almost all of the links had different text in the link.
* Most of the pages linking to me only had 5 to 10 outbound links.
* Some of the links were to my home page but the others were to interior pages.
* Most of the pages linking to me were only one level deep. (1 click from the home page)
Apparently the handful of quality non-reciprocal links was behind the success of these two sites, which if you look at it from a search engines point of view it makes perfect sense because an unbiased, non-reciprocal and natural occurring link is the only true vote for the quality of the content on your site. The search engines and especially Google are smart enough to spot reciprocal links and know that a reciprocal link has nothing to do with the quality of the content on your site, they know that its just a trade between two webmasters trying to get better rankings.
Back when Google first started counting inbound links as votes for a site in its algorithms they did not have to worry about whether the link was natural, reciprocal or paid because so few people knew about it, plus unlike today the technology did not exist back then to easily scan and spot reciprocal links. But as more people learned about the power of linking more and more abuse took place, forcing Google to adjust their algorithms.
Next week well exam ways to get quality one way links to your site.
Mark Dietzel is founder of Natural Linking at a service that helps get one way links.