So youd like to run an online promotion, maybe a Carnival of Knowledge, Whos Who in the World of Esteemed Marketers, World Cuisine Day, or some other such blitz. The point of course, is to position yourself as someone of authority in your niche, and to appeal to those who fall into your category to join the fun and help promote the grand event. Your ultimate, though somewhat cloaked goal in all this: gain new subscribers, convert to paying customers.
As fun as inventing a holiday or special occasion sounds, the big, scary question looms: what if you cant persuade people to follow your lead What if no one shows interest, no one cooperates, your perfectly planned promotion is an utter flop and youre the laughing stock of the web Nonsense. Ordinary humans pull this type of thing off every day, and theres no reason why you cant be wildly successful at creating a hype and a big buzz for your biz just like they did!
Six ways to secure your confidence and your ultimate success:
1. Square your shoulders. The first step in all this is to resign yourself that you WILL make this happen, come hell or highwater. So you have to play some tricks on your own brain and stir up a sort of delusions of grandeur mentality. But its not a delusion, your grandiose is real, darnit. YOU can do this, you have the power and skills to make a big splash in your niche and to guide others closer to this same success. You are trained, experienced, and you have the connections and tools to make it happen.
2. Set your goals. There are two types of goals you should isolate: the outcome of your actions, and the actions themselves. Meaning, you need to fathom the ultimate consequences of your plan before you can fashion the plan. If your internal team goal is to gain five hundred new email subscribers, then your obvious outward goal might be to develop multiple vehicles in your marketing that carry interested parties to your newsletter sign-up box and coax them to drop their name in the box. Sounds devious when I say it that way, but thats marketing and thats why were here.
3. Time the meal. Remember when you first began dabbling in meal preparation Suddenly, moms ability to time the carrots to finish cooking just as the roast was emerging from the oven and the potatoes were taking their last mash, was an amazing phenomenon. Much like the well-timed meal, you need to think ahead and determine exactly what needs to be done, how long it will take to execute each step, when its time to move ahead with the next step, and how to wrap it up with finesse. Lay your plans carefully, and solicit the assistance of friends who will stick by you and see it through to completion. You can do it, I know you can!
4. Eliminate the negative. What if you reveal your plan to a friend and they put a crimp in your style with some nastiness, naysaying and general negativity Move along, and leave this person in the dust. Whatever you firmly believe, you can will to be so... and if dreaming up an ingenious new holiday, occasion, festival, event, affair, congregation or other name for a group project holds promise for you, then you need to hang that wet blanket out to dry and set yourself to the task at hand. Anything is possible, just own your project and muster up the power of your own positive thinking.
5. Accentuate the positive. As you being to reveal your master agenda, youll find that some folks just naturally fall in step with what youre doing, while others just ask entirely too many fishy questions and are full of pessimism, hesitation and reserve. Grab those enthusiastic supporters, and float them along with you on your journey, for these people are going to serve as your lifeline for the entire extravaganza. Leave the doubters in the dust, as they will drag you down with their waffling when what you must do right now is GO GO GO!
Get these five confidence boosters, and harness the power of your own effectiveness! This is the World Wide Web, and you have the freedom to choose your own actions and the drive to make it happen. Would you like to emerge as a leader in your industry this year Then start planning today.
Want to witness event planning live in action Please join me and my marketing friends for the First Annual Web Content Awareness Day, scheduled to launch on February 9, 2006 at http://WebContentAwarenessDay.com.
Sneak Peek: Visit the Countdown to Web Content Awareness Day Blog and learn how you can ride our wave of high web traffic!
Paste in this link:
http://wordfeeder.typepad.com/web_content_awareness_day/
Copyright 2006 Dina Giolitto. All rights reserved.
You want killer content and you want it now. Dina at Wordfeeder.com is driving mass traffic to the first annual Web Content Awareness Day and shell drive it to your website next. Count on Dina to deliver laser-focused copy that will emotionally snare your readers. Convert visitors to subscribers... and subscribers to paying customers. Visit for lip-smacking web copy served up quick.
Suppose someone told you that it was your job to host an online event... and you were starting tomorrow. Think youd feel comfortable just taking the plunge If youve never done mass web promotion, then youre justified in feeling skittish about saying yes to such a project. Even so: some of the best professional relationships have come of group projects like online career fairs, info-go-rounds, invented holidays, and group creations and celebrations. Dont miss your chance to be noticed in your niche. :)
What might be a good online promotion to rally team spirit with your colleagues and snag some new buying prospects An Online Marketers Virtual Breakfast... a pet network dog show with prizes for the winners... a Family Day on your forum... basically anything thats worth celebrating in real-life is worth creating a fun-filled website that you can drive traffic to. Be creative! That was why you became an entrepreneur, right To tap that marketing brain of yours.
(And while Im talking about it, have I mentioned that my Ryze Network colleagues and I are getting ready to launch the First Annual Web Content Awareness Day on February 9, 2006 Well, we are and its going to be a fun-filled day chock full of tips and advice that the new marketer can use to build an online biz. Visit http://WebContentAwarenessDay.com for more info.)
So, the idea of event marketing seems rather titillating... but youre not so sure you can hack it. Before you put your skills to the real-world test, run through this list to figure out whether you qualify as someone who can make an online promotion fly.
Essential Skills Needed Before Diving Headfirst into Online Event Promotions
Skill 1. Killer copywriting ability. You have experience writing web copy (and your copy provokes REACTIONS). Other alternative: your staff or freelance copywriter is going to manage the online event for you. Why do you need a copywriter Because if you cant persuade people that this event will be the hit of the century, then you may as well cancel the plan, man...
Skill 2. Refined web design skills. Of course, youll want your online event to generate profit. For that reason, the person who designs your website should not only be graphically advanced, but adept at setting up a shopping-cart type system where goods can be purchased. (Hey, whats a county fair without funnel cake sales, right) Youll also need a subscriber box to collect email addresses... maybe a forum or guestbook... basically, a *real* designer will know how to add that fancy stuff that will make your Big Day interactive and fun.
Skill 3: People skills. Do you refer to yourself as the Hobbit, and live in a hole underground for most of the year If you dread human contact, then youre going to be unpleasantly surprised when the tidal wave of emails and phone calls come flying in once your event takes off. If this idea has you cowering in a corner gnawing your fingernails off, consider hiring a professional people person or opting for more low-profile activity on the web!
Skill 4: Integrated content assimilation. Internet marketers are fast on their feet. The best ones know that just ONE article can be leveraged for maximum content efficiency across multiple marketing venues and refreshed for instant reuse. The best marketers know how to take a few paragraphs and a couple of links and with a few tweaks give that tired old copy a new home and a new life on the web.
Skill 5: Networking Skills. This is the most fundamental requirement of online event launch. If you dont have a network within your niche that full of people who are receptive to this crazy scheme of yours, the event simply will not take off. Or maybe, itll launch okay but youll make a little ripple when you could have made a bowling-ball-in-a-lake kinda splash. If your network members are close comrades, you can work out barter arrangements or alternative payment options (example, a percentage of the profits).
That covers it- the five essential must-haves for an online event promoter. If youve got it, go for it. If not... well, theres always next year. Just keep honing those skills and youll get where you need to be for sure. :)
Want to witness event planning live in action Please join me and my marketing friends for the First Annual Web Content Awareness Day, scheduled to launch on February 9, 2006 at http://WebContentAwarenessDay.com.
Sneak Peek: Visit the Countdown to Web Content Awareness Day Blog and learn how you can ride our wave of high web traffic!
Paste in this link:
http://wordfeeder.typepad.com/web_content_awareness_day/
Copyright 2006 Dina Giolitto. All rights reserved.
You want killer content and you want it now. Dina at Wordfeeder.com is driving mass traffic to the first annual Web Content Awareness Day and shell drive it to your website next. Count on Dina to deliver laser-focused copy that will emotionally snare your readers. Convert visitors to subscribers... and subscribers to paying customers. Visit for lip-smacking web copy served up quick.