A page optimized for your Pay Per Click campaigns can increase your sales or desired action by 400%. Ive witnessed it myself.
Im going to reveal some very exciting techniques and tactics in this article that will explode your ROI by showing you how to optimize your landing pages way beyond what you might expect.
So here goes.
Your landing page should be seen as part of your ad. They should work together.
For best results you should build or modify a page specifically for your Pay Per Click campaign. Optimize the path you want people to take on visiting your site. It may make sense to strip out almost all your navigation, certainly remove any banners or links to other offers you may have.
Heres a quick list of key points to consider:
Keep your original objectives (sales, leads, opt ins) in mind.
Refer to specific keywords, offers, and calls to action on your landing pages.
Make your landing page navigation as simple as possible. Even to the point of removing all links bar the required action link e.g. the buy or submit button.
Remove unnecessary distractions, streamline your page to get the required action.
Help people get what they want in three clicks or fewer.
Dont create obstacles that discourage easy sales transactions.
It seems like a lot to remember but most of it is common sense.
Focus on getting your prospect to do one thing, simple single page sales letters work. Ill reiterate we are focusing here on making your prospect do the one thing you desire of them, dont distract them away from that.
Consider your site design. When it comes to website credibility criteria according to Joe public design is No.1 at 46%. Believe it or not this is above a privacy policy, the copy or even the name and reputation of the company your prospect is dealing with. Superficial as it is having your site professionally designed will help win you customers.
You can pick up a lowcost professional template for your site here - Website Template
Now you should also choose a landing page related to your ad dont just link to the homepage unless it contains the relevant action you are trying to achieve.
Double check your ad url takes you to the correct page if your not linking directly to your home page. The last thing you need is to work hard on a campaign only to discover youre sending prospects to the wrong page. Again put yourself in their shoes and go through your page the way they would. What would they like to see what would reassure them, entice them and encourage them to take action
Remember to check your log files for browse patterns. If you find a lot of prospects add a product to their basket but then leave, it could be that your checkout process is missing some vital ingredient e.g. youre not reassuring them that theyre totally safe in using their credit card on your site.
Or what if your site breaks for some unknown reason at some point. Maybe people are trying to buy but getting an error on clicking through to your checkout. Run through everything. Check all your links are working on the landing page at least.
Most of all be upfront with your visitors strive to give them confidence in your page and your site. Its always good to have contact details prominent, phone numbers, email and even your address. It gives the impression this is a real and accountable business.
About The Author
Darren Yates has been using Adwords for 3 years. You can find more insider information on Adwords landing page optimization and many other Adwords secrets and tactics simply by visiting my site for the free Adwords Mini Course.
This article comes with reprint rights. Feel free to reprint and distribute as you like. All that we ask is that you do not make any changes, that this resource text is include, and that the link above is intact.
Top Adsense earners usually jealously guard their Adsense ways to make money and the secrets they might want to reveal, they will only sell at the maximum possible price like valuable keywords.
You cannot really blame them because most of have gone though hell and lots of difficulties to arrive at their highly successful and effective ways to make money, which give them thousands of dollars on a monthly basis from AdSense.
This writer has been using his journalistic investigative and research skills to continuously find some of these closely guarded secrets that are being used by top Adsense earners. And even as they help me multiply my Adsense earnings, I do not mind sharing them out to others. Let me be quick to add that you can be sure that I still end up profiting in many ways, so this is really not an entirely selfless thing I am doing here. Thats the really wonderful thing about the net, if you take your time to figure out stuff, youll always be able to find a ways to make money from virtually everything you do.
1. Ways To Make Money In The Power Of A Safe list To Get You Clicks
The first time I tried distributing articles through safe lists and article announcement groups to pull in traffic to my AdSense sites, my daily revenue shot up three times. Recently I stopped for a while just to test the impact since I had introduced a lot of other ideas and ways to make money from Adsense, since. My daily clicks and earnings fell like a stone back to where they were.
Yahoo groups is a good place to start. Ensure that you join groups that are as relevant as possible to your subject area. This is easier said than done because most groups are fairly general. My advice is that you carefully view recent articles and submissions at each group before you join.
Do not make the mistake of using your main email address for this because youll get tons of emails. Instead register a totally new email address for this. Do take time to quickly glance at the email headings you receive and maybe to open one or two that strike your fancy. This will give you new ideas and also remind you how competitive safe lists are and the sort of headlines you need to get your mail opend by as many people as possible.
You should remember that you will have to churn out articles fairly regularly to keep your safe lists well fed and the traffic flowing to your Adsense sites. You will need a minimum of 5 articles a week.
2. Ways To Make Money By Generating Traffic Using Referral Marketing
Most people do not have any long term or medium term strategy for building up traffic to their Adsense sites. While valuable keywords are important, the truth is that the vast majority of clicks will earn you a couple of cents and maybe a dollar once in a while. So the only way to dramatically increase your earnings is to increase traffic.
Despite what people say about viral marketing sites, I still find that they make a lot of sense as far as the principles of effective online marketing go. The net is really a very powerful tool for viral marketing where you can do only a little and trigger off a viral effect that will give you millions more so when you are talking about traffic and hits to your site.
At my blog I have listed the name of my favorite viral marketing site.
Even if you do not like my viral site idea, please ensure that you have a medium term and long term strategy for building up the traffic to your Adsense site.
3. A Valuable Keyword That Is Not Relevant Is Not One Of The Ways To Make Money From Adsense
There has been a lot of emphasis on valuable Adsense keywords in recent times. In my opinion many folks have gone overboard with them. It is important to note that the only keyword that will help you are the ones that are closley related to your site. The more relevant the valuable keywords are to your site the better.
Finding a clever way to use a valuable but irrelevant keyword at your site is not one of the ways to make money with Adsense. The reason is simple. The visitors you attract will not be interested in the keyword as a subject and are therefore unlikely to click on it.
So what is the secret the high Adsense earners use here They actually narrow the focus of their valuable keywords search to keywords that are as closely related to their subject as possible.
Christopher Kyalo is a successful online writer/entrepreneur. Read the rest of this article at his blog. Please use this link: You can also visit his other blog for secrets on how to earn thousands of dollars from online writing. Order his free email course on Online writing NOW by sending a blank email to . He can be reached at strongwallafrica at yahoo.com