Yahoo! manages to utilize its huge network of websites and portals to provide Yahoo! Search Marketing services which provides you an opportunity to advertise your business in a number of methods. The methods are sub-divided in the following categories:
Sponsored Search: Display your ad prominently in leading search engines such as Yahoo!, MSN, Altavista, CNN and Infospace
Product Submit: Get your product listed in Yahoo! Shopping and Yahoo! Buyers Guide and be found by millions of users
Travel Submit: Get your travel product or service listed in Travel Deals marketplace or Travel Deals listings and allow easy access of information to potential travelers
Directory Submit: Powered by the powerful Yahoo! Search, submit your business information in Yahoo! Directory.
Each category is defined to meet the requirement of a certain type of advertiser and you would need to first decide your category before proceeding further. Once you have decided which category suits your requirements best, you can proceed to set up your marketing campaign at Yahoo!.
Other than the above categories of advertising Yahoo! also provides the option for providing Local Advertising and Search Submit. Local Advertising is again split into two sub-categories of Local Sponsored Search and Local Listings. This is very beneficial for businesses having local presence and they can catch users who are searching for a particular service or product in a locality and the costs of advertising in this section is probably one of the most affordable for an online campaign.
Search Submit on the other hand provides Search Submit Express and Search Submit Pro both of which are purely related to getting your site put on the search results of a group of top search engines.
If you are confused with the various types of products being offered with Yahoo! Search Marketing, you can use their online tool to help you determine which product suits you the best. All you need to do is answer a few simple questions and the wizard will recommend the products which suit your requirement best. All products of Yahoo! Search Marketing provide detailed analysis of traffic coming to your website which helps you make further decisions on your online marketing campaign.
Should you have a budget of over $10,000 per month for online advertising, you can contact Yahoo! sales team for a customized package that better suit your business.
Though Yahoo! Search Marketing programme sounds a bit complicated, it has some excellent Marketing Tools to help you go through the entire programme with ease. The two components are a Marketing Console which tracks how effective your various campaigns are and provides you with detailed information on them. This is definitely a time-saving application as you can see the end results of your campaigns in a jiffy. The other application is Search Optimizer which helps you get the maximum return of investment out of a Cost Per Acquisition (CPA) campaign.
The sign up process requires you to create an account and deposit funds in the account via a credit card and choose one of the many marketing products described above.
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Learn the easy method I use to reveal marketing secrets. Details of my findings using this method are also disclosed.
Two years ago, I began using ezine advertising as the cornerstone of my online marketing efforts. From the need to determine the most productive and cost effective ezines to advertise in, I stumbled upon a method that revealed the secrets of successful online marketers.
The Method
My method is easy to follow. Theres 3 basic steps:
1.Examine several communication tools the experts use such as an email or sales page.
2.Compare these tools and search for similarties.
3.Collect the common points and implement those findings.
For example, suppose I want to find out how to construct or improve a sales page for a product I own or have resell rights to. The first thing I do is to get online and do a search. In this example, I search using the phrase internet marketing experts index. Second, I open every sales web page the search produces in a multi tab browser (Mozilla). Third, I compare the pages looking for similarities. I note these down in Windows notepad, taking care not to overlook details such as fonts, colors, graphics, etc. Finally, I incorporate the information I collected into my own sales pages.
Now you know my method. Next, I reveal the secrets my system has uncovered. The following sections disclose the common factors of various communication tools.
Web Sales-Copy Page
Ive looked at, and studied countless web sales pages. (I estimate at least 50) Most of them have:
Red verdana headline in quotations
Testimonials (usually near the top)
Time or quantity limitations
A guarantee symbol graphic
Photo scan of their signature
Professional photograph
Background logo images
An audio or video
Free bonuses
Prices ending in the number 7
Most Cost Effective and Productive Ezines to Advertise In
Im currently subscribed to about 30 ezines that I advertise in. My experience has shown that the most cost effective and productive ezines to advertise in usually have:
A testimonial page
Contact info including phone number and address
Solo ads running regularly (If they sell solo ads and you never see any, its a bad sign)
A form for submitting ads
Require subscribers to double opt-in
Have a long waiting period for running my ad (indicates a very popular ezine for advertising)
Email Advertising
About 15 of the newsletters Im subscibed to are from online experts like Yanik Silver, David Vallieres, Mike Filsaime, Russell Brunson, Len Thurmond, and others. When they send an advertisement in the email I note the common points are:
An irresistible headline that poses an open-ended question or statement
Its personalize
Short double spaced paragraphs
Bulleted benefits statements
Limited time of offer or quantity available
Special price or bonus for limited number of responders (i.e. the first 50 customers get half off)
Guarantee
P.S. that states a major benefit
Note: I save the most persuasive ads in a separate folder for study.
Search Engine Optimization (SEO)
I learn a lot about my competitors SEO techniques by examining their linking campaign. I initially do a search for keywords related to my website. Next I get the urls of my competition. Finally, I use an online tool at http://www.marketleap.com/publinkpop to reveal the following:
How many links my competition has
Who links to them
Ideas for who to approach for link exchanges
Other related websites
I also use SEO Elite, a free tool to compare:
Keywords used
Keyword Density
Meta tags
Meta Description
Thats just some of the specifics. More can be revealed by examining the benefits statements listed on the experts sales page or in their emails. You can get clues to the info. you need to study. For example, one benefit statement for a sales page info. product might say The 3 Things Every Sales Copy Page Must Have to be Successful. So, now you know youre looking for 3 things they ALL have in common.
Remember to get the big picture, look for similiarities, then study the details. Thats the key to reveal the marketing secrets of the masters.
Greg Root started using ezine advertising almost exclusively since 2003 and owns and maintains The Ezine Ad Tester at . See the results of his ezine advertising campaigns to find the best ezine advertising resources on the internet.