Search engine optimization is the process of choosing targeted keyword phrases related to a website, and ensuring that the website places well when those keyword phrases are part of a Web search.
On-Page optimization factors:
The Major Factors Are:
Meta Tags, Header Tags, Text-body tag and Alt image tags:
1- Meta Tags:
Meta Tags are code in your HTML that is invisible to the visitors of your web site but are read by some web spiders and search engines.
Meta tags used by a large percentage of the top search engines as one of the main guidelines on how they will index your site
The Main Meta Tags are:
Title Tag
Description Tag
Keyword Tag
Targeting the right keywords:
Do keyword research- it is very important in building traffic
To do your keyword research visit this website http://inventory.overture.com/d/searchinventory/suggestion/
Select a short list of 3 to 4 keywords
Title tag:
The page title should include ONLY your main keywords. The least amount of words you can place in the title, the more weight Google will give to each of the keywords and the higher you will rank.
The title is the most important piece of information search engines use to index Web pages. Include the title of your page and 3-5 important keywords. Format your site title as follows:
Site title, keyword1, keyword2, keyword3
You may use your URL, or the name of your company as your site title.
Make sure it specifically describes your product or service,
Makes proper use of 3 or 4 keywords,
Use between 10 and 80 characters long.
Tips:
Taken out all of the ands
Replaced one of the ands with a | character
Always Combine Your Keywords In The Page Title
Description Tag:
The Meta description tag describes your sites content, giving search engines spiders an accurate summary filled with multiple keywords.
Use a descriptive paragraph or sentence that is relevant to your page.
If possible, use a sentence or paragraph that is present in the content of your page
Use up to 500 characters, including spaces.
Keyword Tag:
Use a list of keywords that are relevant to the content of your web page. Use your url as the first key word and separate the keywords with commas. Format the key words as follows:
www.myURL.com, keyword1, keyword2, keyword3, ..
Add 5-10 Keywords
For best results a tag sized between 50 and 250 characters.
Note that keywords should be separated with commas.
Free Meta Tag Analyzer:
This Meta tag analysis tool will help you analyze your web pages and check for search engine compatibility.http://www.hypergurl.com/form.html
More Sites for SEO:
http://www.submitnet.net/
http://www.submitexpress.com/
2- Header Tags:
Headers are used to break entries up into logical sections.
Add h1 header tags- (Place your most important keyword) its best to place your h1 header tag on the top left hand or top/middle portion of your page.
When Google reads a webpage, it views the text from the top left hand side of the page to the bottom right hand side of the page.
Add h2 header tags- (Place your 2nd most important keyword) should be placed somewhere towards the top half of your webpage.
3- Text - body tag:
The body element defines the documents body. It contains all the contents of the document (like text, images, colors, graphics, etc.).
When writing the content, try to evenly sprinkle your main keywords throughout the copy. Dont overdo it though.
Try to mention each keyword in a natural way as you are writing
Include at least one of the keywords per 1-2 paragraphs, depending on how large your page is.
Make sure to mention your main keyword at the very top left and the very bottom right hand side of the webpage
Bolding, italicizing and underlining...Once weve finished writing the copy, we should go through and bold, italicize, or underline some of the keywords only 1 time each, maximum.
Any keyword must be used 4 times or more in your sites HTML body. This is highly recommended for best ranking results.
Avoid Excessive Keywords- No word to be used more than 30 times throughout the page.
4- Alt image tags:
ALT tags are images descriptions.
Place your keyword 1 in the alt image tag of the very top image in your webpage. Place your other 2 keywords plus an extra word like picture or image in the alt image tag of 2 more graphics throughout your webpage.
Load Time Analysis:
If your Web site does not load in 12 seconds or less with a 56k connection, statistics show that about 45% of visitors will leave the site.
Optimized you site for 56k modem users- Load time 12 second or less.
Try to keep your homepage under 50k and your other pages under 40k.
Heres a great free tool to help you check your websites load time:
http://www.1-hit.com/all-in-one/tool.loading-time-checker.htm
Search Engine Guidelines:
Always remember this general rule when building your site: Search engines do not like to be fooled. Do not try to manipulate your listings through sneaky methods. Provide useful, relevant content, and you will never have to worry about search engine guideline violations.
Hidden Text - you never hide text.
Excessive Keywords-Use keywords naturally in sentences and paragraphs.
No word to be used more than 30 times throughout the page.
Repeated Keywords- No keywords to be repeated multiple times in a row. We recommend using keywords naturally in sentences and paragraphs.
Doorway Pages- Doorway pages are discouraged by most search engines.
Harmful Redirects- Redirecting pages have a hard time being indexed by search engines.
Frame Issues- It is recommended for sites that use frames to implement a descriptive NOFRAMES tag with relevant text content.
Macromedia Flash Issues- Dont create all-Flash pages for any content you want to get indexed - instead, put that content in the HTML portion of the page.
Enjoy!
Faraj Balousha
Civil Engineer, Architect, Webmaster
Sketch-Plus Inc.,
Silly.
Yes it may sound so. But it is not. And when your revenue is heavily depending on Google you cannot take risk of ignoring this bad habit residing in you.
Johny was working as netpreneur for last two years. His website was ranked very high in Google fetching a big chunk of regular customer from it. But Johny was a laid back entrepreneur. Who has a bad habit of procrastination. He has not updated his site for a long time. Johny noticed this, he worked very hard and gets some very good and some good content for his website written and compiled by his employee. And one day he uploaded his folder consisting of 800 new content rich pages. He was sure these pages would add great value to his website.
But in very short span he was sweating with surprise. All of his pages, who were ranked very high, were dropped in ranking. Some were clearing out of race. And them this happened.
There was no listing for the name of his website at all.
What has gone wrong Nothing. Actually, it was the reason we all love Google. Google is the most advance spam avoiding search engine. It is very difficult if not impossible to spam website and higher rank in Google. Google hate this and ban any kind of spamming. On of its filter is to watch what is happen at the specific website. How the daily traffic and activities going on there at the website server. By analyzing this Google can predict future course of the website. What Johny did wrong was his website earlier pages were 1000 in number. He was not a regular man on his website. One day he uploaded a folder containing 800 pages. Which was a clear sign of spam from Google efficient filter
This filter forces you to be serious on your website and upload or update your website at regular interval. It hardly matter how big or small update you are doing, but you do it regularly to keep Google inform and at alert. (What it always is) to inform Google about your website and what is happening there you can use Google service called Google sitemap. This is a technology developed by Google which keep informing the Google bot about all pages residing on the particular website server, time when it was last modified, what is regular interval of action on particular page and many other things.
This helps Google bot to decide when he can walk over your website for new content. Along that you also get listed in Google sooner than by using regular ways of doing thing.
So next time, if you are looking to update your website, do not be lazy. Do it in small step and on regular interval.
You may not be the spammer, but do not let Google catch you on wrong foot.
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Article by Arvind Kumar. Arvind Kumar is one of prominent writer and consultant on Marketing and Management. You can reach him at . For more on Gorilla Marketing Strategy and planning visit