Email newsletters are an excellent means of promoting the products and services offered on your Website. Adding two simple tools to your newsletter can dramatically increase your readership.
As well as Website promotion, email newsletters are an efficient means of retaining current clients by reaching out and touching them on a regular basis. They can also be very effective in gaining new clients.
By providing pertinent, high-quality information in your newsletter, readers are more likely to forward your email to interested friends and relatives. This phenomenon, called viral marketing, is a side benefit of email newsletters. To enjoy viral marketing, always include a link in your newsletter that allows visitors to Send (it) to a Friend. The HTML code for this is usually free through your newsletter service provider or offered in your PC newsletter application. As your distribution list grows and your newsletter gets passed along, the odds of striking a chord with a potential customer dramatically increase.
To capture new clients as your email gets circulated, also include a Subscribe to Newsletter link within the email. In other words, make it enticing and easy for new newsletter viewers to sign up for future issues.
Viral marketing offers the possibility of geometric growth in the number of your newsletter subscribers as new clients also pass your emails along to their friends and relatives. To make it work for you, just remember to concentrate on providing attention-grabbing, useful information AND make your newsletter simple to forward to new prospects who can easily subscribe themselves.
Al Kernek is a real estate broker and author of Creating E-Mail Newsletters A Practical Guide for the Real Estate Community. To learn more about increasing sales using low-cost, effective Internet marketing techniques, visit
1. Create a unique selling proposition (USP).
Developing a USP for your ezine will make your ezine more attractive to your niche audience and help your ezine to stand apart from other competing ezines.
Comprise your USP from a single, compelling benefit that people will get from subscribing to your ezine.
Your benefit should be something that only your ezine offers or that other competing ezines fail to stress in their promotions.
Once youve created your USP, integrate it into all of your promotions for your ezine.
2. Swap ads with other ezine publishers.
You could swap sponsor, feature, classified or solo ads with other ezine publishers.
Choose related but non competing ezines to swap ads with and track your ad swaps so that youll know exactly which ezines are best to continue swapping with.
3. Swap thank you page ads with other ezine publishers.
Advertise other ezines on the page your new subscribers are taken to after joining your ezine in exchange for those publishers doing the same for you.
This will give you very strong promotion of your ezine for as long as the other ezines continue to be published.
4. Write articles.
Your articles will help you to successfully increase your subscriptions by getting your ezine promoted in relevant ezines and on high traffic sites.
Promote your articles by submitting them to article directories, article announcement lists and also to other ezine publishers.
5. Swap articles with other ezine publishers.
You could run another publishers article in your ezine in exchange for her publishing your article in her ezine.
This could be articles already run in other ezines, articles to run exclusively in each others ezines, or articles to be first run in each others ezines.
You could also post another publishers article on your site in exchange for her posting your article on her site to gain more new subscribers.
6. Provide an ebook that youve written or that is a compilation of your articles as a bonus for subscribing to your ezine.
Your ebook will not only help you to get more subscribers but can also help you to effectively promote your business, get more traffic to your site, and promote your affiliate programs to your new subscribers.
7. Post testimonials for your ezine on your site. Ask for subscriber feedback within your ezine to garner more of these from your readers.
8. Provide an archive of your past issues on your site.
Your archive will help you to convert more of your visitors into subscribers by showing them what they will get from their subscription to your ezine.
9. Make sample issues available by autoresponder.
Like your archive your sample issues can increase your subscriptions by giving your visitors a look at the type of quality articles, tips, and resources your ezine will provide to them.
10. Use your signature file to promote your ezine.
Use your sig file in your day to day emails to your clients, friends, and visitors who email you.
Also use your signature file to get more new subscribers when posting your advice and tips in moderated discussion lists and forums.
About The Author
Article by writer, Ken Hill. Do You Publish an Ezine Want more subscribers Put your ezine promotion on autopilot. Over 1600+ places to promote your ezine. Find out more at: For more articles by Ken Hill visit: