It is almost sure. Google is the hardest of all the search engines to get top rankings nowadays.
Another sure thing is that Google is the search engine that drives the highest number of visitors to the websites that are at the top of the SERP for important keywords.
Dont you know what SERP means It is one of those nice acronyms that are used by computer geeks that are lazy at typing (LOL) and stands for Search Engine Results Page, as SEO is the popular acronym of Search Engine Optimisation, and SEM stands for Search Engine Marketing.
So you want to get those top rankings in Google SERP rightSure you want. I want it, and I am ready to work for it.And so should you be too.
Of course you need to know what to do to have your site top ranked by Google. You must know what this search engine likes and what it dislikes, in order to know what to add or remove from the web pages of your site.
Years ago it was simpler to be liked by search engines, more or less you had to understand how a web page had to be built, and how to optimize it for your keywords, placing the keywords in the title of the page, in the meta tags and in the body of the page, paying attention to the density of the keywords in the whole document.Then you put some links with nice words to Yahoo and some of the other big sites and you were done. A link exchange page was an optional.
I made tens of top rankings in all the worldwide main search engines including Google of course working like this back in 1999, 2000, 2001 for many different keywords and keyphrases of different topics.That was the time that the following things did not exist yet: page rank, AdWords and AdSense.I was a great SEO guy even if my focus was on the domain names goldrush mainly.
This was the old way to make search engine optimization, when it wasnt yet popular as SEO and the search engines had not yet moved most of the importance to the offpage factors.
This last sentence is an important one. And the end of it is extremely important. It was about 2000 or 2001 I think when the search engines tried to give an end to search engine spam introducing strict offpage factors. A site wouldnt have been indexed IF it had not already links pointing to it from at least 3 or 4 websites that were already indexed.
That was the start of the OFFPAGE optimization revolution.Offpage factors rule in the Google algorithm today, and you simply cannot achieve top rankings in Google for competitive keywords if you dont work a lot on the offpage optimization of your site.
Offpage optimization means you have to work on building links pointing to your website.
Google now takes in consideration factors like these ones:
- how many web sites are linking to you- which sites are doing so- which is their page title- which anchor text is used to link to your site - the Google page rank of these sites- and more.
And these factors are extremely relevant in determining the ranking of your website.
So to keep it as simple as possible you need to get many links to your site trying to have them from sites with a high page rank. The more you get the better will be.
You must pay a lot of attention on using the right anchor text, with the most important keywords for your site there.
You mainly have to find sites that are related to the topic of your own websites, and that are considered authority web sites by Google.
This is just an introduction to SEO offpage factors, but can already put you on the right path.
The search engine optimization for Google really requires a lot of efforts and is extremely time consuming.You have to make a lot of researches to find the right sites that can provide good and useful links, you have to contact them and convince them to link to your site (usually offering a link back), you have to monitor that these sites continue to link to your site.
Yes, it definitely is harder than it can seem from these short description, and you already know it if you already tried to get links to your website.
Luckily I found a great software that can make a lot of work for me, and could do the same for you.I call it my SEO Secret Weapon and can be yours too.
Please see my signature to find a link to the SEO section of my site with a link to it, it is the sofware named SEO Elite.
I strongly recommend you this software if you are serious about search engine optimization for your online business.This software can automate or semi automate very important and time consuming tasks.It can even find and email high page rank link partners for you with a touch of a button.
Think about it. You can try to learn for free all the stuff you need to become enough experienced in SEO for Google and spend countless hours reading articles like this one and forum posts and working on building links back to your sites or you can follow my advice and have a professional SEO secret weapon that makes most of the hard work for you and brings better results in less time. It is your choice.
Gian L. Ruggeri teamed up with Michael Crownley to run a sitededicated to Earn With Google. You will find useful info andresources related to AdSense, AdWords and SEO. To find the SEO Secret Weapon presented in this article go to
With all the talk about search engines and relevancy, I came up with some interesting thoughts that I wanted share about where I believe the search engines are heading concerning basic Search Engine Optimization (SEO).
Trying to stay ahead of the search engines, which is nearly impossible, Ive been trying to look to the future of SEO while creating web pages following the guidelines of the major search engines.
One of the largest problems the major search engines are dealing with is Search Engine Spam, Adsense Spam, and Spammy Pages such as keyword stuffing to gain higher rankings. In guidelines from Google, they mention write your pages for the users, not for the search engines. This statement alone, is a little prediction of the future of what is coming. And in order to stay ahead of the curve with some long term planning, I am suggesting we should take this to heart, and stop using the older SEO methods that eventually will hurt us.
Websites are being currently being penalized and dropped from years of top rankings for not adapting to the search engines guidelines and continuing to use SEO methods of years ago.
In thinking in terms of long-term success to maintain high rankings for each of the major search engines, through about as much research as you do online, I have came up with a few guidelines to the basic SEO ideas for the future.
One of the most important aspect for the search engines, and what I have seen and predict will have more importance is website copywriting. Well this is nothing new, we all know website copywriting is important, may as high at 45% of our copywriting contributes to our page rank. This will always remain important, and I believe will become even more important to high as 85% of what our website says will contribute to our page ranking in the future, as a shift from the search engine giving higher ranking from a technical aspect to more of a informational or relevancy aspect.
Eliminating some of the currently used technical aspects may maintain higher ranking in the coming future. Let me explain some of the commonly abused technical SEO habits currently, that I believe is headed toward extinction.
a. Keyword Meta tags. This tag alone is open to elimination due to the common abuse methods such as keyword stuffing. Most major search engines generally ignore this tagline currently.
b. ALT tags are another tagline that is just in the beginning stages of being eliminated. Some search engines have been experimenting with ignoring ALT tags and have found out that pages indexed without ALT tags are returning higher relevancy results. Again like the Meta tags, ALT tags have been abused to such from as keyword stuff.
c. The two Meta tags that will gain in importance will be the Title tag and Description tag. A title and description taglines accurately representing a well written website copy write will enhance your pages relevancy.
I am not suggesting that today that we immediately stop using the successful technical SEO currently in place, but the gradual elimination of this technique as the search engines stop using each method. Personally, I no longer include the Keyword Meta taglines on my web pages, and will continue to remove useless html as that become irrelevant.
In summary, my opinion is that future SEO standards will be more focused on good copywriting and less on technical aspects such as Meta taglines, Alt taglines, Headings to gain a higher page rank, or should I say higher relevancy.
About The AuthorErich Sweaney has been marketing online since 1999, and is the owner of ES-Solution and EZWeb-Tools.