There was a very popular idea some time ago: Create your own custom made Pay-Per-Click search engine and make extra money from your web site. At first sight that idea looks very attractive. You can buy your own custom made PPC search engine for between $100 and $900. It is even possible to find free Pay-Per-Click search engine scripts in the Internet. So, it is not a problem to get PPC search engine script and add new functionality to your web site. Customers will open up accounts, add funds and bid on targeted keywords. They will pay for clicks and receive new visitors and you will make extra money from your web site. It looks fine, but... Unfortunately, it is just a theory.
Lets review that idea from the point of view of PPC search engine customers, not from the point of view of webmaster. The customer needs to pay some minimum to open up an account and then spend that money for bidding. What the customer will obtain in reality
1. Cheap bids. Most likely, clicks from your new PPC search engine will start out at 0.01 cent, because the number of customers will be quite low at first.
2. Traffic. Well, it depends... If you incorporated custom made PPC search engine to the existing web site with good traffic than the customer can expect considerable number of visitors from your web site. In opposite case, when you created new PPC search engine from scratch, it will be some episodic clicks.
3. Some bonuses. This feature depends from marketing tricks that you will use to attract customers. It may be $10 - $20 that the customer may use to bid on keywords at every new opened account. Such feature will cost you nothing, but may be important for the potential customer, especially if you started new PPC search engine. It may be some kind of referral system where your customers can gain credits to their accounts by referring others to your PPC search engine.
What is most important for the Pay-Per-Click search engine customers It is traffic. People advertise through PPC search engines to get more traffic at their web sites. Therefore, it will be very hard to attract new members for your PPC search engine, if you cannot propose considerable number of new visitors for their web sites. So, if you want to start new Pay-Per-Click search engine, then you should be ready to spend some considerable amount of money on advertising and promotion. In opposite case you will not be able to propose traffic to members of your PPC search engine.
As you can see, attracting idea may be quite troublesome at a closer view. Customers will not spend time and money to advertise through Pay-Per-Click search engine, which does not give traffic. They will better use something like Google AdWords or Overture. I think that idea of custom made Pay-Per-Click search engine is dead except the cases when you add PPC functionality to the existing web site with good traffic or when you can propose some new fresh idea that will attract advertisers.
Michael Kashirin is a webmaster of TRY-2-FIND.COM and LOOK-4IT.COM .
Many affiliate marketers today have realized quickly that in some circumstances, google adsense may make you more money than your affiliate programs. This article below highlights some situations where Google Adsense code if placed on your website can actually make more money for you as oppose to a mere affiliate program link.
1. Not all keyword niches have affiliate programs
This means that if you do a quick keyword analysis you may find an area that you think is very lucrative but the problem is that it may not have any affiliate programs for you to monetize your website traffic. The next best thing would be to check whether there are any advertisers with Google on that particular keyword that you have. Google Adsense with its millions of advertisers will likely have advertisers who are interested in your current market.
2. Adsense uses contextual advertising
Every Niche website even no matter how specialized will face a problem. This problem is that your affiliate product may not be spot onto the content for that page. This gets problematic when you add articles related to the topic to your website. Such topics may be slightly related to your niche affiliate product and your sales may quite dismal.
Google Adsense is different, the Advertising that it puts up on every page will depend on the content of that page. This is important both to the purchaser of the advertising and the seller. If a person goes to a webpage looking for Running shoes and then reads an article on sports socks your ad code for that page will be on sport socks. The reader then clicks the link and you as the publisher make money from the Adsense code and the advertiser also gets more targeted website traffic.
3. No Dead Affiliate links
Affiliate marketing managers affiliate programs acquire newer and better affiliate tracking programs and then sometimes they change referral links. The problem with this is that sometimes stems not so much a lack of knowledge but difficulty in changing links on large websites. Google Adsense changes with respect to your webpages content and being totally externally driven will have no faulty links so you get paid from each and every clickthough.
In conclusion, Google Adsense makes many business owners a lot of money each month so if you are merely relying on affiliate programs to monetize your website traffic you might want to consider spending some time learning all you can about the Google Adsense program.
Joel Teo is the owner of the Money Making Directory which boasts of money making tips, recommendations and resources to help ordinary people make money online. Signup for his free newsletter today at and receive his complimentary 7 Insider Secrets to making money online Course.