Google, being the leader in search engines till now, is placing a high importance on the quality and relevancy of its search engines. Most especially now that the company is public property, Google has became seriously quality conscious regarding the results it displays.
For this same reason, doing the wrong things in the Adsense and other forms of advertisements, whether intentionally or unintentionally, will result in a severe penalty, may even get you banned. Nothing like a good action taken to keep wrongdoers from doing the same things over again.
So for those who are thinking of getting a career in Adsense, do not just think of the strategies you will be using to generate more earnings. Consider some things first before you actually get involved.
Hidden texts. Filling your advertisement page with texts to small to read, has the same color as the background and using css for the sole purpose of loading them with rich keywords content will most probably earn you a penalty
Page cloaking. There is a common practice of using browser and bot sniffers to serve the bots of a different page other than the page your visitors will see. Loading a page with a bot that a human user will never see is a definite no-no. Multiple submissions. Submitting multiple copies of your domain and pages is another thing to stay away from. For example, trying to submit a URL of an Adsense as two separate URLs is the same as inviting trouble and even termination and because of this you should stay away from auto submitters. Its always better to check first if your domain is submitted already in a certain search engine before you try to submit it again.
Link farms. Be wary of who and what are you linking your Adsense to. The search engines know that you cannot control your links in. But you can certainly control what you link to. Link farming has always been a rotten apple in the eyes of search engines, especially Google. That is reason enough to try and avoid them. Having a link higher than 100 on a single page will classify you as a link farm so try and not to make them higher than that.
Page rank for sale. If you have been online for quite some time, you will notice that there are some sites selling their PR links or trading them with other sites. If you are doing this, expect a ban anytime in the future. It is okay to sell ads or gain the link. But doing it on direct advertisement of your page rank is a way to get on search engines bad side.
Doorways. This is similar to cloaking pages. The common practice of a page loaded with choice keyword ads aimed at redirecting visitors to another user-friendly page is a big issue among search engines. There are many seo firms offering this kind of services. Now that you know what they actually are, try to avoid them at all costs.
Multiple domains having the same content. In case you are not aware of it, search engines look at domains IPs, registry dates and many others. Having multiple domains having the same exact content is not something you can hide from them. The same goes with content multiplied many times on separate pages, sub domains and forwarding multiple domains to the same content.
Many of the above techniques apply to most search engines and is not entirely for Google only. By having a mind set that you are building your Adsense together with your pages for the human users and not for bots, you can be assured of the great things for your ads and sites.
Not to mention avoiding the wrath of the search engines and getting your Adsense and site account terminated altogether.
About the Author: For more Hot tips like this check Kamals site
First Things First
Adsense has been around since 2003 but Id have to be honest and say that I only heard about it some weeks ago when a friend suggested I put a few links on my website. So I enquired about it on Googles site and opened an account. I agreed to the long disclaimer with all the rules and regulations and to be brutally honest didnt read much of it. However, I was able to ascertain very quickly the main principles of how the program works and I have to admit none of it inspired me all that much, but it was still worth trying it out.
In case you are wondering, here are the salient points on what Adsense is about. You sign up to receive payment from Google every time a visitor clicks on an Adsense ad at your website. Google prepares the ads and you simply cut and paste the html code onto your website. Google then serves various advertisements and over time these change though the whole point is that the adverts are geared towards the subject depicted at your site. The idea is that your visitors are then deemed to be targeted audience which means they are more likely to click on these adverts. The so-called win-win situation.
So What Happened
I opened the account on 19th January 2006 and Google disabled it on the 31st. They wrote to me explaining that it had come to their attention that invalid clicks had been generated on the ads at my site. They were absolutely right and I wrote back to apologise and thank them for returning the $14 back to the relevant advertisers. I also explained that my 3 young children were mostly responsible for the clicks because all three have access to my computer. But I have to say that I myself also clicked on the ads because I wanted to know what it was I was advertising. Its all very well Google wanting to safeguard its name and reputation but surely they must recognise that the same is true of webmasters. In fact, I didnt actually like most of the web pages that the Adsense links were bringing up.
My website is dedicated to a new paranormal stroke science-fiction novel of which I am the author. We all know that the system that tries to match adverts to ones website is a moronic robot that simply does a comparison on words without appreciation of meaning and context. Why do I say that Well on clicking some of these ads, I was transported to sites about tarot reading, faith healing, astrology and religious exposition to name but a few. And all because I had the words paranormal and supernatural at my site.
My point is that I firmly think webmasters should have the right to click on their own adverts because I dont believe in simply trusting Googles robots to serve relevant or appropriate material all the time. If one felt strongly about a certain link or ad, the site owner can then make an informed representation to Google to either retune their robot or to intervene manually to remove it. I know that most webmasters probably dont care one bit where the adverts lead so long as they can make money from it but surely this stance is irresponsible and may in the long run damage the reputation of the webmaster if he or she has any aspirations about the future of their website.
But I know what you are thinking at this stage. If webmasters were allowed to click on their own adverts, doesnt that open the way for false clicking to generate false income Of course it does and if it were allowed to happen, no doubt it would lead to the eventual erosion of the Adsense program. But hear this. If Google is able to tell so quickly and so efficiently who is clicking on their own adverts, all they have to do is put a simple condition in the program code that stops the generation of income if the click came from the webmasters computer.
Its plainly obvious that there is a fairly sophisticated system in place to look out for certain patterns in the computer IP addresses from which the clicks are instigated. This is to stop not only the webmasters from clicking on their own ads but also their associates, friends, relatives and such like from doing it as well. If some of these patterns emerge from the clicking at your website, your account is automatically disabled and I believe even the email that goes out is automated. I find it astounding that Google will not put in place some kind of a check to ensure that false-clicking is not rewarded but instead opts for this Gestapo-style termination at the drop of a hat. This way the conscientious webmaster would be kept happy because they are free to check the adverts themselves and the advertisers are also happy because they will not be charged for false clicking.
So Why Doesnt Google Do This
I dont know is the short answer and I dont suppose they would tell us if we asked them. As you would expect, I do have a theory. The first thing I would say about Google is that my admiration for them was boundless when they were simply a search engine. They are still the fastest, the most accurate and the biggest as far as this part of the operation is concerned. However, since diving into the deep blue ocean of profit-making several things began to change and there is no shortage of websites, blogs and forums to tell you about it. Google grew too quickly. It is still revelling in its own success and is showing signs of being absolutely petrified about losing it. It is absolutely paranoid about its reputation with advertisers so it will cut anyone else or anything else into shreds if necessary to safeguard this relationship. It knows that those webmasters that make sizeable income from the Adsense program need Google more than Google needs them. You know the adage Im reminded of. Yes youve guessed it. Power corrupts, but absolute power corrupts absolutely. In fact, I have no trouble in comparing Google to a teenage pop star who suddenly has more worth that he can possibly handle. The only way, Im afraid, is down.
For those of you that are using the Adsense program and making money, please carry on. I do not in anyway want to discourage you from doing this but at the same time it does no harm to be informed about what is going on.
In the meantime, for us small fish, here is a website dedicated to my book which is a supernatural come science-fiction novel. Please click on to visit and learn more about the author and the book. Thank you for your attention