Adwords Analyzer (http://tinyurl.com/a3o3o) is a remarkable keywords research tool that can save you a bunch of time and help compete in the pay-per-click market.
If you advertise with Google Adwords, you probably know that when there are less than 8 ads for a particular search term, you can be on the front page of Google bidding the minimum 5 cents for that phrase.
So, instead of using Overtures Keyword Selector Tool (http://inventory.overture.com) or Google AdWords Keyword Suggestion Tool (https://adwords.google.com/select/maincmd=KeywordSandbox) to find those lucrative keywords for your pay per click campaigns, and then going to Google or Overture to find how many advertisers compete for your keywords, you could simply fire up Jeff Aldersons Adword Analyzer, punch in a search term you are interested in researching and press a button.
In a matter of minutes the results will show you how often that keyword, and a list of related keywords, were searched for, how much competition there is for these keywords and the profitability ratio. Neat huh
You can visit a short Video Tutorial for Ad Word Analyzer and see how the program could help you with your PPC campaigns:
http://www.xybercode.com/adwords
Here is a short list of the major pros and cons of Adword Analyzer:
Pros:
1) If your target market is in the USA, you can query for a number of Google Adwords campaigns no matter where you live. For example, I live in Lithuania and unless I use the software I cannot see how many advertisers compete for the USA market.
2) You can carry out your research on Wordtracker (http://tinyurl.com/8vtcg) and then import your keyword list from a text file. I highly recommend using Wordtracker for your PPC keywords research, because as you will soon find out, keyword counts by Adwords Analyzer can be heavily flawed.
3) The Adwords Analyzer is regularly updated with new features.
Cons:
1) In some cases, Adword Analyser keyword counts are vastly over-estimated as the software uses the Overtures Keyword Selector Tool to find the number of monthly searches. Overtures keyword plurals and mispellings are lumped together. Besides, the keywords counts are flawed due to webmasters using Overture for their own keyword research.
2) The software might get you into trouble with Google because it queries Google search engine for its results. Google doesnt allow any automatic query tools.
3) Although its quite easy to use the software, the Adwords Analyser lacks a more detailed supporting documentation.
The Adwords Analyzer is a very strong product and offers lots of useful features that can be used in PPC marketing, however, its not suitable for the search engine optimization or profitable niche markets development.
In my opinion, WordTracker still remains the one and only reliable tool for the profitable keywords research.
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As a blog or site owner, you can make some cash with Googles AdSense pretty easily. To maximise your potential earnings, here are some tips that may help you:
1. Create Well-designed Sites
People are impatient and will not tolerate poorly designed websites. Make sure that your sites colour scheme is overly gaudy, glaring, or plain hard-to-read. Use a readable font size, and always make use of bulleted lists, dividers and make your paragraphs short whenever possible.
Never create an overloaded website and always focus your content. Ensure that your navigation is easy to understand and that the user will intuitively know where to click to get to where he wants. A good well-designed website is the first step in attracting more visitors.
2. Place AdSense Ads On Pages With Content
Content in this case means text, because images and other media may not return targeted ads. Only text is used by Googles targeting technology to determine what kind of ads will be served.
3. Make Them Prominent
Put your ads in a place where your visitors will have a high chance of looking at them. For example, place them in the middle of your content, or above the fold of the page, where they can see your ad before scrolling down.
4. Customise Your Ad Colours
Google allows you to customise the colour of ads, so why dont you There are two schools of thought here: You either make the ads look like part of your site, or make them look very outstanding. For varietys sake, you can even rotate up to 4 different color palettes for a particular ad.
5. Use Appropriate Ad Formats
AdSense has a number of ad formats available for you to choose from, so make use of them to create ads that suit your layout best.
6. Double-check Framed Ads
If your page uses frames, check that you have selected the Framed page checkbox on the Ad Layout page. Otherwise, AdSense cannot gather the proper information about your site and will not be able to serve targeted ads.
In fact, I highly recommend that you place this line in the AdSense code of all your ads anyway:
google_page_url = document.location;
Its just for the simple reason that while your site may be frames-free, someone might have clicked through to your site while in someone elses frames, and your ads may not be showing targeted ads anymore.
7. Use channels to track performance
Channels are the best tool to analyse your ad performance. Use them to determine the performance of a page or site. Test your colour schemes, placement and formats with channels to tell which are the performers that you want to keep. Remember to give your channels descriptive names that you will be able to understand.
Alvin Poh has been specialising in web development, content distribution, advertising and marketing strategies since 1995. His goal is to provide practical information based upon his years of experience to help webmasters, website designers, and self-employed people achieve their goals in todays competitive Internet. At his site, you can learn how to make money online.