Keep the Content Coming
Your website is finally built. Its professionally designed, has compelling content, and it has vast amounts of helpful information about your products or services. But, and this is an important butis your website working for you
Your offline tools and advertisements may get your customers and prospects to go to your website home page once. But you want them to return many times. Here are some things to improve your websites sales power:
1. Update Your Portfolio: If you have a portfolio of your work (photographers, architects, landscapers, designers, writers, etc.), keep your latest and greatest work current. Send an enthusiastic e-mail to your customers to let them know its been updated.
2. Write Articles: You are an expert in your field. Customers are hungry for the information only you can provide. Give them helpful advice and tips. On your homepage, let website visitors know about this section.
3. Add a Discussion Forum: Your website designer can help you add a discussion forum. This allows visitors to communicate with each other, and your staff can provide helpful answers.
4. Create a Links Page: Customers like being able to find out more information regarding their purchasing decisions. With a links page, you can map the way for them to visit other related websites.
5. Publish an Ezine: Publishing an ezine will help position your business as an expert in your field. In addition, you will be providing tips to your customers that will help them. It sets you apart from your competitors and instills confidence and trust in your readers, making it easier for them to do business with you. Archive your articles on your website on an ongoing basis to refresh your content for business.
6. Ask Your Site Visitors: Is there something in your business you are considering Do you want some feedback on a service Why not ask for your customers opinion You can post an online opinion poll and down the road, post customers responses.
7. Start a Blog: If you are committed to posting regularly, a blog can be a great way to build relationships with your customers and leads. You can give them advice about services or products, you can offer them helpful advices, and you can give business updates. Best of all, a blog is easy to set up and update!
ACTION ITEM: This week, look at your website. Would a visitor want to come back If not, write down several things you can add to your site that will entice people to return. Take the necessary steps to get it in place. Then, update your site!
Wendy Maynard, your friendly marketing maven writes Kinetic Ideas: A Marketing Blog at
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In the technologically advanced world of today, websites are a great way in which to distribute information, gain business and more. Many people wonder how certain websites receive such a great response while others are viewed hardly at all. The answer to this may lie in the area of website promotion. Two ways in which to promote a website are through articles and press releases.
How Articles Promote Websites
Articles are a great way in which to get traffic to ones website. If someone using the Internet is utilizing a search engine to find an answer to a question that they may have, they will most likely be looking for articles which talk about the topic that they are concerned with. If a website owner has various articles written and then posted on his/her website, the individual searching for information on that topic may be directed to the business owners website. While reading the article which is posted on that website, not only may the Internet user buy something from that business owner but he/she may also bookmark it for future reference and/or recommend the site to friends and family members which will ultimately result in more web traffic to that particular website. Articles are not only a great way in which to get people to visit ones website but also to refer to it at a later time.
Another benefit of articles is keywords can be placed strategically throughout and when individuals search those particular keywords the articles will be returned as high results from the search engines. Articles are great ways to provide information to visitors, but keyword articles is a great way to get visitors to your site so they can view these articles.
Press Releases Are Also Useful In Promoting Websites
Frequently an individual will be researching a topic and come across a press release regarding that particular topic. Within the press release, the text may include a website reference which the readers can simply click on to be directed to that site. This is a great way to obtain new visitors to ones website and frequently new clients for a particular business owner. Press releases are a wonderful way in which to get the word out about a specific website.
These are just two methods that promote websites and ultimately gain business for the website owners.
SitePromotionResources.com features hundreds of tips and tricks for webmasters looking to increase their search engine positioning, build links, and promote their web sites on a limited budget. Visit today.