Mini-Sites have become a huge phenomenon on the Internet today. A mini-site is basically, a sales site with one product selling on the front page of the site. For example, a mini-site that I have been successful with is eBayBusiness.net. Theres a basic formula to follow if you want to create a successful mini-site.
First you need a product. For a mini-site, Ive found that offering an informational product is your best bet. There are a few reasons why informational products are preferred. First of all, there is no stock needed, no warehouse, no shipping department and so forth. You can actually set up your site to automatically deliver your digital product as soon as the payment comes in. This frees up your valuable time to more important matters like promotion and marketing.
After you have your product, you will need to create your sales page. The formula that has worked for me is to create a large, catchy heading that compels the visitor to find out more. As well, you will need to decide your target audience that this headline, and the sales letter will be addressed to. This can be the most difficult part. There are many professional sales writers out there that you can hire to create your headline and sales letter for you if this is not something youre good at. However, they can be quite pricey. Ive personally just kept to writing my own and have done just fine.
Once you you have your front page all set, you need to create a way to accept payment and deliver your product. I use PayPal because its a cheap and quick way to accept payments online. Plus, PayPal is widely known by most everyone and will reduce the amount of people wary about giving out their personal information online. PayPal can also help you set up a digital delivery system so that once payment is received, the product is automatically delivered to the customer.
So, now you have your mini-site all setup and ready to take orders. Now you just need traffic! Actually, getting traffic is where most of your work comes in. Setting up the site is the easy part. There are many different ways you can start getting traffic. I will mention a few of them, but will not go into great detail because each tactic could produce an article or articles of their own.
First, join forums relating to the product you are selling and participate in them. Make sure you create a signature on your forum profile and place a link to your mini-site in your signature. Do not SPAM on forums, this is a no-no. Second, you can write your own articles like this one, adding your link to the bottom of the article. You can distribute your articles using forums and article databases. Third you can set up a newsletter on your mini-site and send your newsletter subscribers information, as well as inviting them back to your site.
Jason Cooper aka The Rich Nice Guy has been involved with Internet Marketing for a number of years and is an emerging force in the area. Do you want to find out more about The Rich Nice Guy You may use this article as content for your website or ezine as long as this tagline remains unchanged.
What does this word mean to you
What does it mean to your web business and how do you honor your customers
Has your online business moved so far from this word that it now has little meaning
Or more to the point, have you removed this word from your business vocabulary in search of online fame and fortune
There is no simple answer to this question for it is one that only you as an individual can answer within your own heart.
I simply ask this question as I see too many online businesses relinquishing there own personal honor and business morals to obtain the quick almighty $.
Some examples are.
1. Use of Google Adsense on all pages just to make a few extra bucks.
2. The addition of bonuses which have no real value but to get the sale.
3. Over pricing of books, services and software just because it is online
4. Advertising of any product you do not use or believe in for the sake of profits only.
5. Not helping customers as promised in your sales copy, even if they are difficult to handle or not as smart as you would wish them.
5. Not helping customers to understand all they need to know in building there businesses successfully.
6. Sticking by your word and doing the right thing even when it means extra time and effort.
Of course there are many more items I could add to this list however I am sure you get my meaning.
This is not to say that I have not been guilty of such things above, I am also human and have made the same mistakes. However in doing so, each time I have quickly withdrawn the fault for my heart and soul always keeps me on my toes to what is right and wrong.
Now for some of you reading this you may say, but all is fair in peace and war of business doings.
But at the end of the day, if your son or father or best friend were your customer, would you take such advantage I doubt not!
On the retiring of your life, will you look back on the money you made or (more likely) will you look back on how you conducted your life
For whether you are religious or not, I believe this. Humanity has a common value, not one that religions tend to take on as their own but a value that we as all humans are born with and one in which cannot be removed.
The value is to improve our selves and within the right environment and context, help all others do the same.
So if not, and this is only for you to judge in your own mind, start honoring yourself, your business and your customers and the rewards will be much more than you can imagine.
Chris Taylor CEO Catdynamics, author, marketing & SEO Specialist
Search Engine Optimization Training - Sky Rocket Your Search Engine Rankings In Less Than 30 Days. Visit today.