Why Does Your Business Need An Autoresponder?

Suppose you have a website with 500 visitors a day, and one in fifty of them requests information. Thats ten e-mails youre going to have to send manually for the next few days or weeks. And tomorrow you get another ten, and the next day another ten... can you imagine how complicated managing this process could be

Each visitor to your site who requests more information is a hot lead for your home business. Dont ignore these people. Dont let these prospects fade away because you dont have time to personally contact them. Persistently go after the sale. These potential clients will likely be buying from somewhere. It should be from your site. Frankly, if you dont follow-up, you will be losing sales.

Do you know this list :

2% of sales are made on the 1st contact
3% of sales are made on the 2nd contact
5% of sales are made on the 3rd contact
10% of sales are made on the 4th contact
80% of sales are made on the 5th-12th contact

Before your future customers buy from you, you must address all their concerns and demonstrate the value you offer. You must make it easy to buy from your site and provide your potential customers with the assurance they need. You need to show them how to use your product and you must prove that they will be getting all the features they need to do the job.

That means that you must send multiple follow-up messages to your leads of yesterday, and to your todays leads, and to the leads of tomorrow and ...

Do you think you can handle that manually, without losing control Maybe you think you can, because you still have a small number of visitors to your website. But you want your home business to grow, do you

Sure, you do! So take my advice:

If you dont set up your home business to run itself from the start, you will have big problems later. You will struggle to manually do chores that your computer should be handling for itself, and your home business will never really grow!

Why Because, you will be so busy handling your daily chores, that you dont have time for the most important thing : Your Marketing!

Alex Simpson, the creator of Explosive List Building, ( ) said this as follows: Your business lives or dies by how well you make consistent targeted efforts at selling more and more stuff, to more and more persons, more often!

And tell me, how can you concentrate on your marketing, when you are full time busy with your daily concerns, that can easily be done by a computer. And more, what is the fun of doing all those things manually

Do you want some samples of every day tasks for your Autoresponder

Handle the routine FAQ
Provide free Special Reports
Send detailed product information
Send a series of lessons on how to use your product
Establish and build rapport
Encourage prospects to become purchasers
Email a series of discount coupons
Tracking the response of different ads you run
Encourage purchasers to buy additional products
Send thank-you letters
Send information on shipping, payment, warranty
Ask your buyers for testimonials
Follow up with Joint Venture Partners
Sell back end products
Subscription tool for your newsletter
List handler for your newsletter

Please sit down for ten minutes with a piece of paper, and write down how YOU can use an Autoresponder for YOUR business, and the list will be much, much longer.

So do yourself a favor, and start automating what ever you can! If youre not using autoresponders, you better start as soon as possible! You want to work at home Do it Smart directly from the Start!

About The Author

Albert Hoogendoorn is the publisher of Autoresponder Ezine, a free bi-weekly email newsletter about Autoresponders and email marketing. Signup and get four valuable bonusses.

Choose The Right Business For You In Less Than 15 Minutes

3 Characteristics Of The Right Business Model

The business must service a large market.
Niche markets are also very profitable but require specialist products and customer service. Target niche markets when you are more confident in your business abilities.
The business must adapt and change with the market.
Be aware faddish businesses can be very difficult to operate because of the rapid rate at which market perceptions change.
Initial start-up capital requirements must be minimal
Many new business owners work to tight budgets and have limited resources to start-up. Ideal business models should therefore have low start-up costs.

What Business Fits These Characteristics

A (home based), direct response marketing business, dealing in Information has all these characteristics and offers unparalleled flexibility for the serious Wealth Creator.

Direct response marketing is all about the targeting of a specific market by use of mail shots.

Mail shots can be sent by post as happens in mail order or by e-mail as happens in the online Internet world.

Lets get specific and see how direct response marketing fulfils the characteristics of The Right Business

Large Market

Direct Response is a multi billion dollar industry and growing.

The US leads the world in direct response marketing, principally due to the geographical spread of the country, and the almost universal acceptance of direct response marketing as a valid means of buying and selling products.

The UK is a very sophisticated direct marketers environment, where many US trends manifest themselves as a result of the close cultural, economic and political ties between the two countries.

5 Reasons Why The Business Should Deal With Information.

People like Information. They seek it everywhere. On the TV, on radio, at the cinema, in newspapers, in books and reports and increasingly on the Internet.
The need for Information seems insatiable - the more a person knows about a particular subject, the more they want to know. It is also true that the less someone knows about something which is of some interest to them the more they will seek out information to expand their knowledge.
Advances in technology in computing and desktop publishing means it is now unbelievably easy and cost effective to engage in Information provision businesses.
People will pay money for access to good, useful sources of information. They have little time to do the required research themselves and will pay someone else to distil the information they require into useable forms.
There are numerous Information product types and it is more than likely you will find one or more of the following financially rewarding. E-zines, audio tapes, video tapes, CD-ROM, DVD, Live tele-conferences, workshops and Seminars.

Adaptable Business

A direct marketing business working with Information affords you the opportunity to change with your market as quickly as it takes to produce a new Information product.

This can literally range from a few hours for new, short shelf life information products to a few days or weeks for longer lasting Information items.

In some cases the changes you need to make to your products to stay ahead of changing market trends may be as simple as title changes and a few amended paragraphs in the content.

Low Start-Up Capital Requirements

Many of your good ideas go by the wayside for one simple reason. It costs too much to successfully float the idea, and then to sustain it through the early years as it becomes established.

An Online direct response information product business can be started for less than $300 per annum in the USA or 200 per annum in the UK.

At the very minimum, you will require

A domain and website on a professional hosting platform
An Autoresponder Service to send out e-mail communications to your prospects and customers
You will also require some means for accepting payment for your Information Product.

One of the truly remarkable things about this business is that these requirements can be achieved for the low capital outlay described above.

Conclusion

Information marketing is not the only ideal business model, and I am sure you can think of others that fit the characteristics noted at the beginning. However, Information marketing via direct response offers you the perfect Business setup to ensure a positive start-up and a healthy business model.

About The Author

Charles Kangethe of is a leading new wave Netpreneur and a published author from England. The Simply Easier brand name is your guarantee of high value, quality Marketing Products, Services and Resources.

Charles has been involved in direct response marketing since 1982. He now lives in Suffolk County and spends his time working on new Online Marketing campaigns, with particular focus on helping new netpreneurs.