Why do most online small businesses fail Because they fail to recognize and act upon the profound difference between offline and online commerce. Offline, its all about location, location, location. Put your business where people crowd by and youre all set. Get your cash register ready! Online, small businesses fail to act on the fundamental reality of how people use the Web. No one passes by. They search for information, information, information.
Any business takes hard work, but learning to build a successful ebusiness may be simpler than you think. Provide in-demand information about something you know or are passionate about. From that point on, everything else should flow effortlessly. Use the following 4-step process to build your Internet business the intelligent way.
Step 1) Content
Web users search for information and solutions. They are not looking for you. They dont even know you exist. They want the information that you hold though. So give it to them. Convert your knowledge into in-demand content. To succeed online, start where your customers start - at the search engines.
Step 2) Traffic
Your content ranks high at search engines like Google, Yahoo! and MSN. Your high ranking content is attracting free, targeted, open-to-buy visitors. These future customers meet you and your products or services at your site. When you provide excellent content, the search engines provide you with free customers! You need visitors and the search engines need to provide excellent search results. Its a win-win situation for everyone involved.
Step 3) Pre-sell
Complete strangers begin to develop trust and confidence in you. They do this because you pre-sell them by over delivering what they were looking for- relevant, original, information that solves their problem or answers their question. Building an online relationship is the most effective way to create raving fans! Word-of-mouth spreads and you receive even more visitors for free.
Step 4) Monetize
Convert warm, pre-sold raving fans into income. This is called monetizing. Believe it or not this is the easy part. You have already created content, received free visitors, and developed a trusting relationship with them. Monetizing cannot happen if you fail to first execute the content-traffic-presell process. This is where 99% of small e-businesses fail.
Succeeding in any small business is the result of hard work. Learning how to conquer the Internet is simpler than many imagine it to be. Choose the right tools and build your e-empire with ease.
Copyright 2005
Lynn VanDykes website now ranks in the top 1% of all sites in the world. Her Alexa ranking is 115,146 of over 56 million websites. For your free step-by-step guide to starting your own online business or work from home business visit:
It is far easier, cheaper and rewarding to start an online business than an offline one. The models well look at in this article do not take a genius to start. Lets get going:
**1. The Membership Site Internet Model The internet has made accepting payment an automatic and hassle-free experience. When you set-up your own membership site youre either offering premium information (ebooks, general content in a protected server, tutorials) or software on a particular theme or topic.
There is no shortage of potential topics for your membership site. Its possible to charge anything from $10 to $500 per month depending on the quality and perceived value of your protected contents.
The benefits of setting up a membership site are huge. For instance your overheads are practically zero, you can deal with pure content that is delivered digitally and (the holy grail of earning online) you are assured regular residual income, month after month.
However, you do need to be very well organised plan your publishing schedule for the entire month (and note down your long term objectives for the site too). You will also have to ensure you can provide quality content month after month and will need some degree of technical know-how in setting up a protected site (although these days you can purchase point and click software that will do all the work for you).
The possibilities for the membership site business model are endless with several niches offering customer bases that run into the millions there is always space for a quality niche membership site.
**2. The SUPER AFFILIATE Model You may have heard the term super affiliate or super associate before. What exactly do these terms mean A super affiliate is someone who is extremely good at selling other peoples products or services.
The advantage of the super affiliate model is that you spend no time on creating the product or customer service issues. You simply have a method of getting traffic to quality sites and enjoying the sales commissions generated. The biggest challenge faced by affiliates is that for a good product they are competing against tens, hundreds and sometimes even thousands of other competitors.
So how do you get past the competition You do two things first create your own unique sales promotion tools (for example a viral special report), and you also offer customers special bonuses that they can only get when purchasing through your affiliate link. These two pointers will go a long way towards making you a super-affiliate.
Affiliate commissions vary in size paying anywhere from just 5% to even 90%. As an affiliate you should determine which products to promote and create a plan for them. Heres a very strong tip promote as many products as you can that pay a monthly recurring commission. This way you get paid for months (or years) after the initial sale.
**3. The eBay Power-seller Model eBay boasts monthly page views that numbers in the billions. Think about that for a second its a HUGE base of targeted prospects and you can use this to set-up a thriving online business.
As always you need a plan of attack. What will you sell Will you stock physical products or opt for a drop-ship solution. How will you accept payment
One important consideration on eBay is developing a unique selling point this is something that makes you different from your competition and can be the difference between luke-warm income and turbo-charged profits. Its worth spending a considerable amount of time planning your USP.
If youre selling a physical product can you combine that with a unique info-product about that niche Its really quite simple to produce an eBook or purchase the rights to one and offer it as a high value bonus to those who bid on your product. Do you notice that I said bid and not buy Why Because if you promise a copy of the info-product to all bidders you will generate more bids and (the best part) assuming your product is branded with your site/ebay store you will drive targeted traffic to it. Simple yet very effective.
So weve looked at three internet business models that you can implement quickly for surefire profits. Believe me, this is only scratching the surface as you establish yourself online and learn more you will discover that there are many more simple methods of creating several powerful income streams online. Stay focused, have a quality blueprint to guide you and you will do far better than you ever imagined possible.
Best of luck!
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