Although there has been a great deal of controversy over the use of pop-up windows, the fact remains; pop-up windows are highly effective. The latest pop-window trend to hit the Internet is the pop-under window. Pop-under windows are less intrusive than the pop-up windows and are believed to be even more effective.
If you spend any time surfing the Internet, then youve probably encountered several examples of pop-under windows. A prime example is X10.coms pop-under ads for their wireless video cameras. X10s pop-under ads were popping up on prime media sites like MSN, the N.Y. Times and Alta Vista. Their main advertising objective was to increase their website traffic. And, they have done so with a high rate of success.
Unlike pop-up windows that load over your web page, pop-under windows quietly load under your web page. Your visitors probably wont even see the pop-under window until theyre finished at your site and close the window.
The effectiveness of pop-under windows most likely stems from the timing. When your visitor first enters your site, their mind is on what lead them to your site to begin with. Pop-up windows will most likely cause a higher percentage of your visitors to instantly close your window before viewing its content. Thats what makes pop-under windows more effective -- your visitor is through visiting your site and their mind is clearer. They will be much more likely to take the time to look at your offer when they dont have another objective on their mind.
Pop-windows provide Internet marketers with an effective alternative to the declining effectiveness of banner ads. However, studies have shown that most Internet users find these windows very intrusive. How can you effectively use these windows without losing your visitors Below are a few guidelines to assist you.
1) Make sure that you dont use more than one pop-window per page. If youve ever visited a website that bombards you with pop-windows, then you know how irritating that is. Sometimes it seems like each window you close launches two new windows. This is a prime example of how NOT to use pop-windows. Nothing will cause your visitor to leave more quickly.
2) Try to use a script that utilizes cookies. This will enable you to decide how often your window should appear instead of it continually launching each time the page is entered.
3) Make sure you always provide your visitors with an easy way to close your window. Consider adding a button or link to the bottom of your window to enable your visitors to instantly close it when theyre finished.
4) Make sure your window is large enough to view your information. If your window is too small and you have disabled the scrollbars, part of your message will not be visible to your visitors.
Here are a few tips to help you increase your offers response rate:
Use a powerful headline that demands attention
Enlarge your headlines font size
Include your offers most important benefits within your headline
Use incentives to increase your offers response rate
Keep your message short and to the point
Ask your visitors to take action
If you would be interested in adding a pop-under window to your site, I highly recommend the Pop-Window Generator at Willmaster.com. This powerful online utility will enable you to fill out a simple form and instantly generate the pop-window code for your pages. This generator will enable you to select the type of pop-window, set the length of cookies, and completely customize the look and feel of your window. The only requirement to use this free utility is that you must be a subscriber of WillMaster Possibilities. This is a great publication and I highly recommend subscribing.
http://willmaster.com/possibilities/members/
You can also find a pop-under JavaScript here:
http://wsabstract.com/script/script2/popunder.shtml
If youre considering adding a pop-window to your site, please do so with caution. The last thing you want to do is drive your visitors away. If done correctly, pop-windows can be a very effective marketing tool.
Copyright Shelley Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web design course, Web Design Mastery ( ) and eBook Starter - Give Your eBooks the look and feel of a REAL book ( )
Visit to sign up for a complimentary subscription to eTips and receive a copy of Shelleys acclaimed ebook, Killer Internet Marketing Strategies.
You have permission to publish this article electronically, in print, in your ebook, or on your web site, free of charge, as long as the author bylines are included.
File Transfer Protocol, better known as FTP, is a procedure used to upload and download files to and from your web server.
In order to use FTP, youll need to download and install a software program on your computer. The most widely used FTP program is WS FTP Pro. You can find it here: http://www.wsftp.com
When you first launch the FTP program, a startup screen will appear. This screen will enable you to add your website information and allow the program to connect with your server. You simply fill in the information where indicated with the following information:
Profile Name - This name will be added to the selection list of profile names. Select your profile name according to your domain. For example, if your domain name were smiths.com, your profile name might be Smiths.
Host Name/Address - Your domain name address. Example - www.smiths.com
Host Type - The type of server in which your website is hosted. The standard is Unix.
User ID - Your hosting User ID. Example - smiths.
Password - Your hosting password.
Depending on which FTP client you use, the names may be slightly different.
Once the FTP program has connected with your server, you will see the files on your computer in the left window and the files on your server will be displayed in the right window.
Transferring Files
To maneuver through your folders, simply double click on them. To transfer your files, either double click on the file or highlight it and then click on the transfer files arrow.
To select more than one file at a time, click on each file youd like to transfer while holding down the Ctrl key on your keyboard. Keep in mind, all of the files you select must be uploaded in the same mode. In other words, you could upload all of your HTML files at the same time, or all of your images.
If all of the files youd like to upload are all together, you can click on the first file while holding down your Shift key and use the down arrow on your keyboard to highlight all of your files.
Files such as text, HTML, and most scripts should be uploaded to your server in ASCII mode. Any file that isnt ASCII text, such as programs (EXE, ZIP), graphics, ebooks, sounds (WAV, MID) and movies should be uploaded to your server in Binary mode.
File Permissions
When using scripts on your website, you will be required to set file permissions in order for your scripts to run properly on a Unix server. The most common setting for CGI/Perl scripts is 755. When working with scripts, you may receive an Internal Server Error when you try to run it. Many times, this error is caused by improperly set file permissions.
Permissions:
Read - 4 - r
Write - 2 - w
Execute - 1 - x
None - 0 - -
Read permissions are enabled with the number 4 or the letter r.
Write permissions are enabled with the number 2 or the letter w.
Execute permissions are enabled with the number 1 or the letter x.
No permissions are enabled with the number 0 or a dash.
Each of these permissions will be set for each of the following:
Owner
Group
Other
To give you a better idea of how permissions are set, below is an example of a script that requires the permissions to be set to 755 -- it breaks down like this:
7 - Represents the permissions for the Owner (you). The owner has been given Read, Write and Execute permissions. 4+2+1=7. This can also be written like this: rwx
5 - Represents the permissions for the Group (individuals with access to your server). The Group has been given Read and Execute permissions. 4+1=5. This can also be written like this: rx
5 - Represents the permissions for the Others (website visitors). The Others have been given Read and Execute permissions. 4+1=5. This can also be written like this: rx
755 is equal to rwxrxrx
Changing File Permissions with Your FTP program:
If you would like to set your file permissions through your FTP program, you can do so like this:
1. Log into your server and locate the directory that contains your file.
2. Highlight the file that you would like to change permissions.
3. Place your mouse pointer over the file and right click to launch a menu.
4. Click on chmod (UNIX) to launch the permissions window.
5. Set your permissions and click on OK.
In addition to setting permissions with your FTP program, most web hosts will enable you to set permissions through your web page management system.
If youre managing your own website, having a good FTP program is an absolute must. Not only will it provide you with some independence, but it will also enable you to have complete control over your files.
Copyright Shelley Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web design course, Web Design Mastery ( ) and eBook Starter - Give Your eBooks the look and feel of a REAL book ( )
Visit to sign up for a complimentary subscription to eTips and receive a copy of Shelleys acclaimed ebook, Killer Internet Marketing Strategies.
You have permission to publish this article electronically, in print, in your ebook, or on your web site, free of charge, as long as the author bylines are included.