Why should you pay to get web site traffic, isnt SEO enough
Its a fair question - after all most businesses on and offline have tight budgets to play with and need to make each and every penny count.So why should you as a business pay good money to drive targeted traffic to your site
Perhaps theres a clue in the last question.
What other options are there
You have 3 basic choices to get traffic to your website:
1. You pay - using PPC, ezine ads, banners etc...
2. You borrow - constructing Joint Ventures and endorsed offers with partners
3. You grow your own - with natural search engine optimisation
So which is the best
Well they all do a different job and have different characteristics, perhaps the best information source you could hope to find on the subject is found here:http://www.trackingandtesting.com/dystatic/TrafficGeneration.php
But why PPC
You need PPC because you can:
* Control the flow of traffic to your website
* Target buying customers and those most likely to buy through correct keyword targeting
* Test different offers
The last benefit above is perhaps the most important. Remember a page on a website doesnt have to stay recorded online forever...
Just because youve completed your site in terms of the pages you want to add (although in truth youll never be finished as you can continually add more related content), this does not preclude you from testing other pages...
The value of testing
Simple scenario: You want to test 2 price points for a product/service. (Yes you can do this and people dont have to know about it so dont be worried).
With a PPC campaign you can have your normal web page (Page A) sitting as normal at the well known web address with all of your normal links pointing to it.
You 2 price point test pages (Page B & C) are a different kettle of fish - they sit off to the side and you push traffic to them using PPC to quickly determine which is the winner.
You can do this for any test you dream up, the bottom line is you can quickly determine what is working and what is not in your marketing.
Knowing whats not working is more important than what is (particularly if you are sailing close to the wind) because you SAVE money you would otherwise have thrown away.
The Affiliate Advantage
When you have a website that is converting well, you will be able to attract many affiliates (and even super affiliates if you are doing a good enough job and providing a good enough incentive package).
Affiliates can make your business explode overnight if you have done your homework and have the site converting well.
If you have not you may attract them, they may pump some traffic and then they will disappear to pastures new when they see you are not doing a good job.
In summary
If I could give you one reason why you should use PPC and in particular Google Adwords as part of your internet marketing campaign it would be this:
Feedback fast, feedback cheap
Yes you may spend a little money up front, but you can save yourself a whole lot of heartache on the back end.
Tom OBrien turns Adwords PPC management problems into profitable advertising campaigns. For more free tips on Adwords Campaign Management visit:
Cost per click or pay per click is a common phrase among internet marketers. It is fast catching up the SEO world. Here is an introduction...
What do you mean by Pay per click (PPC) Search engine marketingWhen you ask a Internet surfer about cost per click search engines they view it as a search engine where you search for information. But when you ask the same question to a person who runs paid inclusion in search engines it is an inexpensive way to drive targeted traffic to their website.
This is how Pay per click works, if any one wants to bid on keyword in search engines for their website they open an account with these search engines which needs some amount as deposit to start with. After creating the account with search engine the next step is to enter the URL of the website, a creative Title, and a description and bid on keywords. The keywords are identified and researched carefully before bidding. So every marketer chooses the right keyword to target.
So when a visitor searches for a certain keyword for example shoes the information you had given appears in the sponsored links of that search engines. Sometimes your website would be displayed above all the organic listing in the search. So in that way you website is found by the visitor who is intending to buy shoes.
Major PPC search engines
There are numerous search engines out there but the top ones are Google Adwords, Overture and Findwhat how has got a major share in the PPC search engine market.
Initial investment for starting a PPC Campaign - There is nothing like minimum investment expect some amount for activating your account you can start the campaign for which ever amount you want even with Dollar Five. And the price of your keyword can be decided by yourself. Also you can adjust the price of the keyword according to your requirements. If the keyword you have picked doesnt gets your enough satisfaction you can drop it and pick a new work which works for you.
The bottom-line is Bidding the right keyword for you PPC campaign is key for a successful pay per click search engine marketing.
This article was written by Thomson Chemmanoor a freelance website designer and website promotion expert websites - , email - You can republish the articles without changing the content and the bio box.