Advertising can be a hit or miss proposition.You advertise your product and hope that someonenotices, likes it and buys. That is fine if you have a lot of money to spend experimenting withdifferent methods and catch phrases, but for mostof us this is just not a luxury that we can afford.
What do you do Free Advertising You try traffic exchanges, but people generally go there to get traffic for their own websites. Paid Advertising You try pay-per-click, but that can be cost ineffective because just because someone clicks doesnt mean someone buys. You could try newspaper advertising, but then again, youve alreadypaid and are not guaranteed results.
What a lot of savvy businesses have done is advertisevia online coupon. This is an enticement for people to visit. If they visit once they could become repeat visitors and that is the Holy Grail for any business.The beauty is that you only have to pay if the coupon is honored. You dont have the expense of generating the coupon, distributing the coupon and finally the cost off the top of redeeming the coupon. You would,however, have to advertise the coupon...arghhh! You are right back in the same boat right...wrong. You can have millions of websites advertising your couponin minutes. Sounds too good to be true right Whatsthe catch. The catch is that you must pay a portionof the coupon savings to the person who brought you the customer. But is that really a catch or just a justifiable cost of advertising this way Think about it this way. If pay-per-click advertising worked thisway, youd only have to pay Google if they actuallymade a SALE for you, not a CLICK. Does it make more since to spend .30 per click or .50 per sale That is the advantage of advertising using online coupons. You ONLY pay if they deliver. You can have thousands or even millions of people advertising your offer around the world in minutes.
Who offers this kind of service There are local companies that will allow you to do this. One that comes to mind is Salt Lake City Sites (SLSITES.COM)or Richmond.com (in Richmond, VA). However, Ive only run across one that will allow you to advertise worldwide and that is 4NiceOffers.com. You sign up as a merchant, create your coupon online, decide how much you want to offer the people who will be promoting your offer (yes...you decide this amount) and they begin advertising for you immediately. You could conceivably have millions of websites all over the world advertising your deal in less than a day. And you only pay if the coupons are redeemed. The only advice Id give you is to jump on 4NiceOffers...offer...immdiately. They are relatively small right now and have plenty of room for merchants, but that will change as more people become aware of them.
This type of advertising makes sense. You waste money onadvertising that is at best hit-or-miss if you pay up-frontwith no guarantees of success. Advertising using onlinecoupons saves you money and guarantees success (you only pay if they are successful).
Yolanda McDonald is Business Systems Analyst in Baltimore, MD. She has 15 years of experience in programming, design and analysis on several platforms including Midrange, Client/Server and the Internet. You can find more of her do-it-yourself web design, programming and tips articles at , the site that caters to the poor sucker who got conned into building a friends, a churches or a small-small businesses website.
Several advertisement programs for both advertisers and publishers are in the internet market but Googles Adsense and Adword programs are unique and affordable. The very concept of having two complementary programs from the same company generates lot of trust and value proposition for the shareholders.
AdWords program
Adwords is Googles pay-per-click advertising program whereas Adsense is a publisher program. Google AdWords ads connect you with new customers at the precise moment when theyre looking for your products or services. The Google Network reaches more than 80% of Internet users.* (*Media Metrix, December 2003 )
With Google AdWords you create your own ads, choose keywords to help us match your ads to your audience and pay only when someone clicks on them. You have complete control of your budget as you only pay when your ad is clicked on and you can set your very own daily limits for what you are willing to pay. There is no minimum budget or locked in time that you have to run your campaign. You choose the keywords you want to target, so you get targeted traffic from your ads - people who are looking for specifically what you have to offer.
There are various tools like keyword builder to help you build adwords and very user-friendly reports to track the progress of your keywords and improve them to generate desired results over the time. In the end, you get good quality traffic, better sales and positioning in the Internet market.
And above all, Googles quick, friendly and knowledgeable support is truly one of the best customer support one can find. I know all that sounds pretty similar to other pay-per-click programs, but now lets take a look at the other side i.e. AdSense program.
AdSense Program
Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their websites content pages and earn money. Because the ads are related to what your visitors are looking for on your site or matched to the characteristics and interests of the visitors your content attracts youll finally have a way to both monetize and enhance your content pages.
Its also a way for website publishers to provide Google web and site search to their visitors, As a website operator, you can choose keywords for the AdSense program that are relevant to the content you provide. The keywords will draw in relative advertisements to be displayed on your website, things that your browsers are interested in, which adds value to the information provided to your visitors. When your website visitors click on a Google Ad, you gain revenue from that click. Providing high quality, relative content is key to making money with AdSense.
Now Google has started special Adsense program for its blog www.blogger.com.
We have been using Googles Adsense and Adword program for the last three years on more than twenty websites like www.dhandaulat.com, www.articlesworld.com and we have got amazing results both in terms of advertisement and publisher revenues.
AdWords and AdSense are win-win propositions for both potential advertisers and website owners. Advertisers get targeted traffic to their websites at minimal costs and website operators make money for having the ads displayed on their websites. AdWords and AdSense are welcomed additions to the world of e-business and internet marketing.
Dr Ravi Chamria is the CEO, Sakshay Infosystems Pvt Ltd. He can be contacted at or you may visit and