Want to build a huge opt-in list to leverage your Internet marketing efforts but dont know where to start
The effectiveness in which you build your list will depend on the landing page that receives your traffic. The most effective kind of web page you could promote that will build your list the fastest is a squeeze page.
A Squeeze page is not merely a web page that provides a capture form. A squeeze pages primary purpose is to capture the information of website visitors, mainly their name and email address.
The squeeze page is created to draw the focus and attention of the visitor to applying action to one thing, opt in to your list for more information. Once they are on your list you will have the ability to follow up with them on a later date and multiple times.
Some true squeeze pages have been known to have conversion rates of 30-60% and some even higher. The conversion rates mentioned here are the percentages of visitors that choose to opt-in to a mailing list by filling in the form fields available.
Now that we have clarified what a squeeze page is and its purpose, we can now go on to what factors are necessary for creating a high conversion squeeze page for building a list of subscribers.
The heading is the most important for it is the first contact point with your websites visitors. This is where you must captivate them with an attention grabbing headline which will compel them to continue reading your text. Your headline must be clear of what you are presenting and your copy must connect with your visitors on an emotional level.
Benefit driven words are needed in your heading because your prospect will want to know how they are going to benefit. In other words, they want to know, whats in it for them Your Web site visitors will only continue to read on if they feel that you are offering something that can help them in some way or give them something they want.
The body text is also very important because this is where you compel your web site visitors to opt-in for more information. It is crucial to reveal to them how the product or service you offer can satisfy a need and desire such as help them loose weight, make more money or become more successful.
Your squeeze page is not going to be lengthy so youll want to focus on the top three to five things your market is hungry for and present to them the answer or solution that will satisfy their hunger.
For your text, all you need is a small paragraph or a few bullets that will stimulate enough interest and desire for what you are offering them. If they feel they can benefit in any way they will want to know more information and will subscribe to your list to get it.
Some of the most successful capture pages are not long and wordy but are small enough that the whole web page can fit inside of the browser window. This has been more effective for many marketers for the purpose of capturing peoples information quickly and effectively.
A squeeze page should limit the number of choices your prospective customer or subscriber can make. Not all capture pages need to do this but for the purpose of ensuring that your visitors first opt in, the squeeze page should stay close to the format mentioned above. This will give your potential subscribers two simple choices and reduce confusion and help prevent them from changing their mind.
One option that your visitor has is to opt-in and the other is to leave your website. If your copy is compelling and your message is clear, many of your visitors will choose to opt-in to your list instead of leaving your website.
One component of your site that can greatly effect your conversion rate is the words you have appear on your submit button. Instead of using the word submit or subscribe, youll find your conversion rate will rise if you use an action phrase that will express how your visitors will benefit if they click on the button.
You want to compel your visitors to click on the submit button and using words like subscribe or submit can turn people off.
Use an action phrase that is written in their point of view to persuade them on a personal level such as Send my Free report loose 30 pounds in 30 days! or Free instant access now! and so on. This is a valuable element to test and you will not want to overlook it. I would also suggest to observe what other marketers are using on their submit buttons to help you come up with your own ideas.
Now that you know how to create a high conversion squeeze page, make sure you implement these methods and do your own tests with fonts and colors used. That being said, make sure that basic web design principles are followed and that the web page is attractive to your eyes.
If you find your eyes are not following the text naturally or squint while reading, you may have to make some adjustments to your web page. Dark text on a light background is a good rule to start with without getting into too many details for the purpose of this article.
Most importantly, if you put to action the advice you received from this article, and actively promote your squeeze page, you will see an incredible increase in the number of opt-ins you receive to your list.
Copyright 2005 Bryan Doyle
Bryan Doyle is an Internet Marketer and Publisher of AssociateWise Online Marketing and Business Success Newsletter. To receive a wealth of valuable information including FREE powerful reports and ebooks for building a successful online business, visit his site here:
If youre anything like me, youve probably heard it a thousand times before, stored it in the back of your memory bank, and havent had the desire to go back there to get it. Well, nows the time to start acting on what I like to call The Undiscovered Gold Mine. What Im talking about is the marketing power of an opt-in email list.
But what is the most compelling offer to truly get your visitors to opt-in
Without a doubt...a Free Newsletter is your best bet!In this lesson, well dive deep into the importance of a well-written newsletter, its impressive money-making potential, and the art of writing a profitable newsletter that your subscribers will eat up like candy!
Email marketing is a blessing for small business owners. An effective, targeted email-marketing campaign can drive traffic to your site, get your name in front of qualified prospects and turn leads into sales - for much less than what youd spend on a traditional direct-marketing campaign. Once you have developed your email list, how do you turn those devoted subscribers into sales No matter what strategies you used to get your subscribers to opt-in on your emailing list, many of them are already pre-sold to your product. Now, you just have to close the deal.
In this lesson, Im going to show you why your site needs a newsletter and how to maximize your sales by using this powerful incentive. Offering a free newsletter is the best way to collect loyal subscribers who are actively looking for answers to their problems. If you offer to provide potential subscribers with information they need, theyll be glad to subscribe to your newsletter. But obviously the secret is out, and most online businesses are taking full advantage of the powerful capabilities of this marketing tool. And as a result, there has been a mass of newsletters on the Internet full of nonsense and spam - leaving Internet visitors with a wary concern about handing over their email addresses to just anyone.
This doesnt, however, mean that you shouldnt start your own newsletter. And it doesnt mean that youve missed the boat. All it means is that you are going to have to work at providing your subscribers with quality information that they deem worthy enough to entrust their email address with you. Not a problem! Just create a newsletter that people read faithfully, that is considered to be a reliable source of quality information, and that attracts a consistent number of opt-in subscribers. The best part about newsletters is that you can produce them with little to no cost at all! Of course you can hire a ghost writer to compose your newsletter, but the best way to truly acquire a lasting relationship with your customer is by simply talking to them.
Nowadays, its easy to get away with informal conversations with someone you dont know all that well. In fact, many people actually feel more comfortable with the fact that youre talking to them like a friend. Dont underestimate the power of this kind of relationship!
If you are communicating on a regular basis with your subscribers, giving them valuable information, and allowing them to get to know and trust you, you shouldnt be too surprised about how many of them will actually become devoted customers. Email newsletters are one of the great bargains in marketing. They keep your company in front of your customers on a regular basis for very little cost.
Newsletters arent right for every audience - I wouldnt recommend them if youre targeting the local B-I-N-G-O crowd - but if youre in the web hosting business, theres a good chance that 100% of your customers and prospects use email, making newsletters a great tool!
Email newsletters are proven to increase sales, if used properly. It has been reported by rigorous research and testing that up to 50% in sales can be generated from newsletter auto-responder follow-ups! And Im sure youll also be glad to hear that if used properly, up to 10% of opt-in subscribers will purchase the product being sold. In case you didnt get that - its been reported that...
10 people out of every 100 subscribers will buy!Thats enough to make me want to send out newsletters! But there are a few things that you have to be cautious of when preparing your newsletter. If you want to rake in the ALL of the financial benefits possible, you need to follow the tips below. Trust me, theres an art to creating a thriving, profitable newsletter.
Theres no doubt about it - a free newsletter is your best source of generating a list of subscribers you can send promotions to in the future! But how should you go about delivering your message to your potential customers without coming off as a huge advertisement billboard Because so many of us are already overwhelmed by the daily flood of email, your newsletter will need to be much more than just ads for your products. Including informative articles, interviews, or other information may help entice your subscribers to actually open and read your newsletter. Light plugs in the body of your newsletter arent a bad idea, but remember that your subscribers are looking for quality information - not a salesletterthats what your webpage is for.
To increase your sales and get the most out of your newsletter, we highly recommend following the tips listed below
* Registering New Subscribers
When asking visitors to sign up, ask only for the information you need - perhaps just the email address. Remember, that every additional bit of info you collect is another deterrent to customer signup. People dont like to give away their private information, so dont ask for anything more than what is needed.
Make it easy for subscribers to share your newsletter with others. They can simply forward the message, of course, but if you include an explicit send-to-a-friend link you are giving your customers and subscribers a gentle nudge to recommend your material to their friends and colleagues.
* Check out your competition
Every business has competition. Find out what they are doing by researching their product or service. Sign up for their newsletters, and then make yours better than theirs. What could you do better Is there a gap in their service you can fill
* Content
The first thing I want to tell you is that Newsletters must be simple. You do not want to be the next delete button in your subscribers email account. People get a lot of email. They dont have time to read a lot of text. Newsletters must be designed to facilitate scanning, but then again you want to give them the opportunity to get a full dose of what you have to offer. So the best recommendation is to provide links like Click Here for the Full Report, or Discover the Answers To Your Problem by Clicking Here.
Above all, deliver content with real value. Were all flooded by email, and if your users dont perceive your newsletter to be worthwhile, theyll just delete it and move to the next message in their inbox. Thats why its important to track your click-through rates: theyre proof that your messages are being read - not just your message views. Also, if you have a newsletter that covers a ton of topics and starts to get too long, be sure break it into separate newsletters.
* Write a Good Subject Line
Writing good subject lines is especially important, both to encourage users to open the newsletter, and to distinguish the newsletter from spam. I recommend including some actual content from the individual newsletter in each subject line, even though its a difficult job to write good content within the 50-60 character limit that is imposed by many email services.
* HTML or plain text
Its really a matter of what you think will most appeal to your readers. There really hasnt been much difference as far as which one sells the best. It truly depends on your target audience. So if in doubt, offer two lists: one in plain text and the other in HTML. Then let your subscribers decide which one they want to receive.
* Lets Make a Profit! Selling to Your Audience
Many people try and sell their product or service directly from their emails. However this is really the job of your web site, not your newsletter. The purpose of your email campaigns should be purely to get people to click to your web site. Two of the most successful ways to do this are
a) A Single-Topic Article in Your NewsletterCreate a single article that describes a common problem that your product solves. BUT, dont necessarily mention your product in the article but do point out some of the things to be considered when choosing a solution. Close your article by simply saying something like To read more about this problem and discover our Tried-and-True solution - Click Here. This link should then direct your opt-in subscribers to you product sales page at which point the user is already thinking about the problem and what to look for in a solution. Then, they discover your product, which just happens to solve their problem. Viola!
b) A Series of Articles in Your NewsletterIn each issue of your newsletter, focus on one particular problem that your product solves. But again, dont necessarily mention your product - simply talk about some of the things to be considered when choosing a solution. Dedicate the whole issue to describing this problem and what to look for in a solution. At the end of each issue point them in the direction of your products sales pages. Again by the time they hit your web pages they will be primed and ready to learn how your product solves their problem.
Then, in your next newsletter series, you can incorporate a new problem that your product also solves. Get the picture Its a great strategy once you get the hang of it.
Never send your newsletter to anyone who hasnt specifically requested to receive it. Remember, new anti-spam regulations require every marketing email to include an opt-out condition and a valid physical address.
Email newsletters are a blessing to small businesses. They are a great way to generate a credible relationship with your customer, drive subscribers to your site, create demand for your product, and thus skyrocket your sales!
Establishing your credibility is the key to making your product or service attractive to potential customers. But once youve done that, your loyal subscribers will WANT to know more about what you have to say. Theyll be extremely receptive to your offers. The most valuable customer is the one you already have - right there in your email list.
Be sure to check out the next lesson. Youll be amazed at how easy it is to boost your opt-in mailing list by up to 10 times!
If you liked the lesson and want to learn more about building your email list and tapping into an undiscovered gold mine of profit, visit and get your free copy of 7 Days To Building a Booming Email List right now!
If you were instantly given a blueprint to build a successful email list of repeat customers and loyal subscribers, would YOU take it