Youve heard the buzz but still have some questions. Does Ezine Advertising really work
The short answer is Yes! It works and heres 10 reasons why:
~ An Ezine is an electronic magazine or newsletter. The electronic format makes it easy to respond to your ad. A simple mouse click is much more convenient than picking up the phone, mailing in a card, or driving to a physical store
~ The electronic format offers less potential for distraction before they arrive at your store. Just think if you send a traditional sales flyer through the mail. The customer is eager to buy but needs to drive past several other retail establishments to arrive at your store and then walk past still more in the mall or shopping center. They might spend the money meant for your pocket before they ever arrive! In an Ezine they click right from the ad into your store so there is less potential for loss.
~ Subscribers have opted in. Opt In means they have voluntarily signed-up to receive the Ezine and were not added to the list without their knowledge or permission. Your ad is less likely to be tossed in the garbage like junk mail or deleted like spam. It is also likely to be white listed and so wont get caught up by spam filters.
~ Cheaper than most traditional forms of advertising. Priced television, radio, or print media lately It is also cheaper than many other internet advertising options. Have you looked into the cost of PPC
~ Easy to target ads and products to specific audience. No matter what your target audience there is an Ezine out there to serve it-and probably dozens to choose from!
~ No need to narrow your category like in traditional classified advertising. Classified listings restrict your placement so only people looking in that category see your ad. In an Ezine every reader sees it!
~ Most Ezine subscribers read for the free information they expect from their Ezine and will usually read each issue from top to bottom. Since most publishers only allow a limited number of ads, your ad will have greater visibility.
~ Most people buy when they least expect to, so as they are reading their Ezine they will be relaxed and more receptive to marketing. This contrasts sharply with many other advertising mediums (TV, radio, direct mailing) as then people are expecting a sales pitch!
~ Ezine subscribers feel comfortable acting on sales pitches because the electronic format makes it risk-free to respond to your ad. They dont have to risk getting trapped on the phone or in a store by an over-eager sales staff. They take comfort in knowing that one simple click can get them back out again!
~ The electronic format also makes it easy to capture more information about your prospect. You have the opportunity to at least get their name and e-mail address (if you are savvy about your offer) and potentially a whole lot more. Once youve got that then you can sell, sell, sell!
You can learn more about online advertising and our recommended sources for ezine advertising at Establish Your Epresence. You can receive free ezine ads as well as discounts by joining our . We also offer Ezine Advertising.
The buzz is all about blogs this year, with thousands beingcreated every day. Websurfers have realized that anyone witha bit of information, an opinion or an idea can attract anaudience--sometimes a very large audience.
But now blogs may not be the only mass medium thats goingmicro.
Here comes Internet Radio...
Its hard to believe, says Randy Gilbert, host of TheInside Success Secrets Radio Show--an Internet radiobroadcast which has been airing for several years. Nowanyone with a computer, an internet connection and amicrophone can create an Internet radio program. And ttsnot nearly as hard as most people think. You really donthave to be some kind of techno-geek to do it.
A number of established media giants, like EntrepreneurMagazine, already broadcast business-related programmingover the net. But its the opportunity for the little guyto start producing programs that intrigues Gilbert.
Will Internet Radio Replace Blogs
Blogs have leveled the playing field in the world of printmedia. Some blogs have more daily readers than many medium-sized metro newspapers.
Single individuals, sitting at home in front of theircomputer in their pajamas, can compete with media giants inthe battle for the minds and hearts of hundreds of thousandsof websurfers.
Bloggers may have even had an impact on the lastpresidential election.
Bloggers were the first to zero in on suspicious informationin CBS now-infamous story about President Bushs militaryrecord. The inaccuracies in the story, and the embarrassmentthat followed, may have hastened the departure of Dan Ratherfrom the evening anchor chair.
Lots of radio and TV news programs now regularly reportwhats being written in political blogs, according to ChipTarver, an Internet expert whose business-to-businesspublicity blog regularly appears at the top of many searchengine rankings. Some cable network news shows even haveregular daily segments where they talk about what bloggersare saying.
Some experts have speculated if a similar phenomenon couldhappen soon with Internet Radio: a traditional mass mediumwhich is becoming a micro medium as more and more peopleare producing up their own Internet radio programs. ButGilbert doesnt think so.
Internet radio will probably never become as popular or asgrassroots as blogging has become, he says. And you maynot have Internet radio stars who will compete with over-the-air personalities like Rush Limbaugh or Bill OReilly.But radio is a very conversational and intimate medium. Youcan not only show people what you know, but you can alsogive them a glimpse of who you are in a way thats hard toduplicate in a print interview. If you have something worthsaying, radio is a great vehicle for saying it.
Best of all, he continues, theres practically no expenseinvolved. You can do it for pennies.
And Internet Radio Can Make Money Too
Gilbert adds that online micro-broadcasters are findingways to add to the bottom line, like over-the-air stations.You can be extremely profitable with as few as fivethousand listeners, he says.
Gilbert also teaches a course for anyone who wants to learnto make money by creating their own Internet Radio Show.Learn more about Internet Radio Secrets at http://www.publicity-pro.com/internetradiosecrets
For additional information about how to use internet radioto market yourself or your business, visithttp://www.publicity-pro.com/internetradio
Award winning TV anchor George McKenzieoffers a free 7-part email Publicity Crash Course at . During his 33-yearbroadcasting career, Georges work appeared on ABC, NBC,CBS, ESPN and CNN.