1: Pay Per Click Advertising is by far the most direct marketing system ever invented. You actually get to place your ad directly in front of a prospect that has searched on a term related to your product or business. Your prospect is proactively looking for what you have to offer. You cannot get a more targeted form of advertising.
2: Market to the planet or just your small hometown. With the introduction of local targeting last year Google have opened up a whole new opportunity for small businesses. If you offer a service such as a garage or hairdressers etc. before now there was little point in using Pay Per Click advertising. You cant offer this service over the web. But now with local search you can pinpoint a district for which you would like your ad to appear. Your ad will then appear only to your most likely prospects. At the other extreme if you offer a product that is not reliant on physical location you can now get highly targeted visitor from across the planet or country.
3: Market research has never been easier. You now have the opportunity with Pay Per Click advertising to measure a markets value quickly and cheaply simply by targeting a few ads at this market. With a few targeted Pay Per Click advertising campaigns you can now measure potential ROI across a whole market within a few days for pennies rather than the months and big bucks it used to demand.
4: Recent Pay Per Click innovations have seen Advertisers given more control in where their Adwords Ad will appear. You now have the option to advertise on specific sites. Even more recently site owners now also have the option to place a banner on their site advertising the opportunity to visitors to advertise there.
5: Get traffic to a new site fast. If you have a new site you will struggle for a long time to get anywhere near a good listing in the search engines. Pay Per Click advertising will allow you to take your business straight to market the day your website goes live. Saving you months in potential lost earnings.
6: Opportunity favours the quick and the prepared. Pay Per Click and online advertising spending in general is set rocket over the next few years as more and more businesses become disillusioned with the results of their traditional advertising avenues. By learning to utilize Pay Per Click advertising properly now you can position yourself to take advantage of future developments fast.
7: Variety. Although Adwords is the leading Pay Per Click advertising system its by far the only one. Yahoo have their own system known as Yahoo Search Marketing, formally Overture. MSN are about to bring their new system online, MSN adCenter. Then theres Findwhat, LookSmart, Miva etc. Are your chosen keywords to costly on Adwords Try one of the other Pay Per Click advertising networks.
Pay Per Click Advertsing The Future
As more businesses come online SEO competition is hotting up. Google already implements a Sandbox which will see new sites get very little traffic for 8 to 12 months after going live. The sandbox is a holding pen for new sites. Google introduced the sandbox as a means to monitor and control new site listings. This was introduced as a defence against the rash of Spam sites that where appearing across the Net.
This being the case dont expect a good ranking or any traffic from Google for a long time after your new site goes live.
Pay Per Click advertising is the quickest route to site traffic
Darren Yates is owner and manager of a site, as you might guess, all about how to make money online. Featuring Internet marketing techniques and business opportunities.
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If youve been looking for an easy way to increase your websites revenue, Google AdSense may be your answer.
Google AdSense is a phenomenal new advertising revenue program that is taking the Internet by storm. It was specifically designed to enable content rich sites to increase their advertising revenue simply by displaying Google AdWords ads.
Google AdSense makes selling advertising space easy, as they handle everything for you. With access to a database of 100,000 advertisers, youll never have to worry about finding advertisers for your website again.
The concept is simple. If you have a quality site that provides content, such as articles, you may qualify to display Google AdWords text ads on your web pages. If your site is approved, you will receive a portion of the pay-per- click payment.
The great thing about Googles sophisticated advertising system is that the ads that display on your web pages are relevant to your content. They scan each page to determine what your page is about and display the ads accordingly. This will increase your click-through rate considerably, as relevant text ads combined with quality content are highly effective.
Although the AdSense program is free to apply, your site will be reviewed and must be approved in order to begin displaying the ads.
As there have been many sites turned down, youll need to ensure your site meets Googles criteria prior to applying. You can find the guidelines at the following web address: https://www.google.com/adsense/policies
Theyre basically looking for quality sites offering content. The keywords here are quality and content. If your site is under construction, loaded with advertising and/or broken images and links, dont even waste your time applying, as you wont be accepted. However, if you have a quality site and provide your visitors with content, you will most-likely be accepted.
The more content pages you have, the more advertising revenue you can make. Its really that simple. If you dont have your own content, there is a wealth of content available on Internet completely free. Subscribe to any of the following article announcement groups to receive new article submissions each day:
Article Announce - All types of articles
AABusiness - Business oriented articles, including: Business, Ecommerce, Sales, Networking, Business Communication, Internet Marketing, Promotion, etc.
AAInternet - Internet oriented articles, including: Ebooks, Ezines, Search Engines, Web Design, Web Development, Web Sites, etc.
AAHome - Home and Family oriented articles, including: Parenting, Relationships, Cooking, Recipes, Crafts, Gardening, Home, etc.
AAHealth - Health and Fitness oriented articles, including both physical and emotional health.
AAGeneral - General Interest oriented articles.
With your subscription to any of the above groups, youll not only receive new article submissions delivered to your email, but youll also have access to the archives which contain thousands of quality articles.
Visit the following web address for further information: http://www.web-source.net/articlesub.htm
Once youve located articles that are relevant to your website, simply create a page for each. For example, if you find ten appropriate articles, you can create ten new content pages in which you can display Google AdWords ads. Not only will you be adding valuable content for your visitors, but youll also increase your websites traffic and revenue. Its a win-win deal no matter how you look at it.
Once your site has been approved, you simply select the style of ads youd like to display and paste the code into your web pages where youd like the ads to display.
Although all of the ads are text ads, there are currently four layout options to select from:
Standard 468 x 60 banner format (displays up to 2 ads)
Vertical 120 x 600 skyscraper ad (displays up to 4 ads)
Horizontal 728 x 90 Leaderboard (displays up to 4 ads)
300 x 250 Inline rectangle (displays up to 4 ads)
Although all four ad styles can be effective, the skyscraper ads placed toward the top right side of your page or the Leaderboard ads placed at the top of the page generally will provide a higher click-through rate than the other two styles.
However, each page is different and will produce different results. For this reason, you may want to test your pages and display the style that produces the highest click- through rate.
Once you begin displaying the ads on your website, you can visit Google and log in to your account to see how the ads are performing. You can view the number of impressions, clicks, click-through rate and your earnings.
If youre concerned about displaying ads that may compete with products or services youre promoting, Google offers an option to filter out unwanted ads. In addition, you can display the ads along with any affiliate programs you may be promoting, as long as the ads dont look like Google ads.
Google AdSense is the hottest advertising revenue program on the Internet. Isnt it about time you got paid for your content
Visit Google AdSense for further information:https://www.google.com/adsense
Copyright Shelley Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web design course, Web Design Mastery ( ) and eBook Starter - Give Your eBooks the look and feel of a REAL book ( )
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