You have been told countles times that one of the secrets to making money online is to own an opt-in list. In fact you know of many people who own opt-in lists and they make fortunes from them, so why is it that after following all the advice you cant make anything from your own list
You dived straight in, picked a topic which seemed a good money earner and started building your list. You probably poured quite a lot of money into your list, and... You havent made a single cent in profit!
After your third or fourth month the realization hit home that youre loosing money, big time. 1500 subscribers and only 20 or so respond to an offer, 30 if you offer a freebie, but nobody ever buys anything.
So whats gone wrong
Well, diving straight in, picking a good money earner and thinking others will believe you for starters. Think about it for a bit, you generally only buy from an offer in an email if you know the author is reputable and talking from experience. You trust them and the more the author is known across the internet, the more you trust their judgment.
That Ezine you joined the other day because it seemed interesting, do you really trust the editor Lets face it youve never heard of him before, would you buy anything on his recommendation Probably not...
So why should any of your subscribers buy from your recommendation, after all, the first they heard of you was in the initial email you sent them and its only three months down the road since then.
The truth is, the moneys in the list only if your subscribers believe in, and trust you.
This platform of trust is like a new building and you will either add a few extra bricks to it, or remove a few bricks from it with very email you send, every forum post you make, every website you post your testimonial to.
You dont need the gurus to sing your praises, although they will when you build a responsive list thats big enough to get their financial attention.
Big lists dont just happen, they have to be built and they all start small. As you build your list you are building your reputation, so:
- Build your list and your abilities at the same time.
- Build your list through your own abilities, not other peoples.
- Be honest with yourself and your list.
- Always provide truthful unbiased information.
- Dont look at your list as a money earner.
- Treasure your list; your subscribers deserve the best.
- Always reply promptly to subscribers correspondence.
Dont forget to build your online presence at the same time, the more people hear about you, or read about you, the more your reputation grows:
- Reply professionally to forum posts.
- Send honest professional testimonials to product owners.
- Make friends with other list owners.
- Conduct joint ventures with other marketers.
The bottom line with building profitable lists is if you treat your subscribers with respect and offer honest and true advice, they will in turn respect you and take you up on the offers you make. Remember this - nobody minds paying for information if they know it will help them and its through your reputation that they will come to trust your judgment. Thats a big responsibility; you cant afford to abuse it!
Colin Evans is editor of the List Building Tips newsletter.Get a free detailed 7 step process to supercharge your opt in list, visit ...
It is not unusual to have high ranking at the Search engines yet see low conversion rates. In fact, someone else whose ranking is lower than yours may be making a killing online with his products. How could that happen With all other things being almost equal, good web design, good sales copy, quality products, it is highly probable the other person has an effective email marketing campaign set in place.
It is a so-called known secret of successful online marketers that the lifeline of any Internet business is email marketing. It brings longevity to your internet business. If you hope to make a long term living off your Internet business, you need to give serious thought to email marketing if you havent done so.
I started off my Internet business without seeing the need for email marketing. I spent a lot of time on SEO. Then one day this question dawned upon me. What am I to do with the traffic that would show up at my door
It is a known fact that not many people will buy your product or service on their first visit to your website. Yes, some may buy the products that you are promoting but the majority wont. The vast majority may never come this way again. You stand to lose substantial traffic in this way. Then what about those who bought something How can they become your lifelong customers
No wonder, successful online marketers have an effective follow-up system that allows them to touch base with their visitors. What better cost effective way to do so than through email.
4 Benefits of Email Marketing:
1. Gives visitors a personal touch to your online business.
Email communication is the most cost effective way at present to touch base with your website visitors. In a highly impersonalized world of Internet marketing, simple personalized email communiqus can do wonders for your Internet business.
2. Allows you to build credibility and trust with your visitors.
You can achieve this by offering short courses in the area of your expertise through email. The courses you offer must be relevant to the products or services you are promoting on your website.
For example, if you are promoting weight loss products, you may offer a short course like 30 days to lose weight. People are more disposed to buy your product or service if they gain confidence through the information you have provided.
3. Exposes visitors to your product or service.
Sales statistics reveal that most people need to be exposed to an offer 7 times or more before they buy. You have no way of exposing your products or services before your website visitors except through Email marketing.
4. Turns first time buyers into lifelong customers.
Email marketing is an effective way to update your customers of your latest products and services, and keep them posted of the latest developments in the business. This builds long term relationships with your visitors.
Follow-up with your customers immediately after they made a purchase with an offer of a free gift or special discounts on products that are related to what they have bought. This is good marketing practice. You will endear first time buyers to you, and turn them into lifelong customers.
After all been said, how to get visitors to leave behind their email address Nobody will give something in exchange for nothing. Offer a free e-book, or software, or email course, or newsletter in exchange for your visitors names and email addresses. This is by no means tricking people into giving their email address. In the first place, your visitors have some expressed interest when they came by your website. Your job is to continue to arouse their interest that they want to know more about what you have to offer them.
The list of names and email addresses you collect is called an opt-in list. With it you can touch base with your visitors without being accused of spamming.
Follow-up with personalized email communiqu, offer relevant information and leads. Dont turn your email communiqu into one big sales letter. It puts people off. If they unsubscribe from your mailing list, its your loss. Say goodbye to your potential customers.
You cannot maintain the number one spot at the Search engines all the time. Other webmasters will overtake you sooner or later. However, this does not diminish the importance of Search Engine Optimization. For long-term success, SEO and an effective email marketing campaign are needful.
Gerrick W mailto:gw@1stinternetmarketingsolution.comInformation and Software Tools You Need to Effectively Promote Your Online Business.Visit: