Target your traffic. Sounds easy doesnt it Well, think again.
Just as your text ads and solo advertising must be written from the other guys point of view, your selection of targeted traffic needs this very same attention.
Lets say youve joined a program where the thrust of the website is marketing tools. You may or may not have joined because of those tools, but the $100 commission per sale sure caught your eye.
You sign up and then go looking for targeted traffic.
Your first choice, since youre looking to make money, is Income Opportunities. Whats wrong with that you ask Nothing, for starters, but are you going to leave it at that
My question is... Whats inside What incentive does that person have for joining What about going after the traffic in the places where people needing the products and services reside What about...
Whoa, let me slow down. The fastest and easiest way I can make my point is by illustration. So... lets pretend:
You own a website catering to children. You decide now is the time to target your market. You head for targeted website visitors. You select, to begin with, Childrens Products.
A good start... but is that it No!
You could also target:
# Babies
# Clothes
# Crafts & Craft Making
# Costumes & Uniforms
# Family
# Gifts
# Kids Activities, and
# Shopping
to name a few.
But WHY you ask when its obvious that you sell Childrens Products
The answer is very simple. Your AUDIENCE is the moms and dads of the world, the grandmothers and grandfathers, aunts and uncles, cousins, neighbors, godparents, etc.
And what are THEY searching for when they go online Im fairly sure they are also typing in family gifts, crafts for children, baby clothes, etc.
Targeted website traffic points heavily trafficked expired domain names in YOUR direction. IF you choose wisely and choose a broad-range of possibilities, your stream of traffic can be endless.
Imagine, someone at some time went to a lot of trouble to get their domain into the search engines, get listed, get traffic rolling and then, for whatever reason, let it slip through their fingers.
With the right targeted website traffic service, these traffic-rich sites can be redirected to point to YOUR website. You gain all the benefits of someone elses hard work.
So, just imagine the possibilities! Stop thinking from a What can I get out of it perspective to a Where are they hanging out point of view.
The list of possibilities is endless when it comes to traffic.
Stretch your imagination! Come on... you can do it!
Theresa Cahill - All Rights Reserved. Feel free to distribute this article. Please keep it intact and with the resource box included below.
ABOUT THE AUTHOR:
Theresa Cahill, a two decade veteran of marketing, is the owner of and invites you to take a look at the services of MWA and download fr.ee helpful information and more at
A while back I heard the statistic that every 20 minutes 400 people begin using the internet for the very first time.
400 people every 20 minutes... wow.
For the veteran marketer beginning to feel like there are no new frontiers to conquer, this should provide hope :)
Granted, it takes a while for those with the inclination to explore the possibilities of making a living online to find our little niche on the net.
And for those of us whove been around for a while, it may seem like weve talked to every potential customer, client, and interested party.
But... 400 new people every 20 minutes...!
So its safe to assume... nothing.
For example, this morning my brother-in-law called from Texas. Though not heavy internet users, he and his wife have pre-existing experience on the net and using email. My basic assumption was since they already were using the net and their email, there wasnt a lot I could tell them.
I was wrong.
Recently they decided (rightly) that to do business online they needed to get rid of their old dial-up and switch to high-speed access (in their case, DSL). This much-needed switch now allows them to talk on the phone and walk perspective clients through the signup process - in the moment. Very basic, very necessary.
They received their new isps information by mail, and proceeded to follow what they thought would get them up and rolling with their email. Unfortunately, this wasnt the case. What one reads and what one does can most certainly be two different animals.
Thinking everything was set up correctly, and still not being able to get their email, they assumed it was a problem on their old end - the dial-up service. Yet, they are surfing with their DSL, so in essence that cannot be the problem (though making sure one isnt still being billed by the old company most definitely requires follow up).
So we took a look via telephone conversation at their outlook express account. Boy, what a mess - either the directions they received were written totally wrong or (much more likely) they did not understand or follow said directions to the T.
After a bit of screen-by-screen, line-by-line input, voila! outlook express stopped sending wrong! alerts and seemed ready to use. However, when I sent them a test email, within seconds I received a nondeliverable message. The message stated, Username unknown.
This, of course, indicates that their new isp hadnt a clue that suchnsuch@suchnsuch.net even existed. When I last left them - going as far as I could over the phone - they were going to place a phone call to their new isp to get the information to gain access to the isps member/client area. Inside there, one must first create the email account in order to use the email name to receive and send. Basic to most Sure, but again, not so basic to them.
The purpose to my not-so-short story Never assume anything!
Ive two fre.e reports circulating that explain the basics of both computer use (some not all) and ezine a.dvertising. When I first put them together I thought, Geez, I hope people dont think that... (fill in anything youd like at this point, but be kind please, *smile!*). I worried that I might insult someone by leading them step-by-step through what I perceived as simple as pie usage.
But its just not the case. These reports are downloaded almost every day by those who need help.
From a marketing viewpoint
Never assume when you make a contact or send information or follow up on a lead that the person on the receiving end has the computer and internet knowledge sufficient TO follow up on your advice, help, guidance. And, from their side of the fence, not knowing means just that... they wont and dont know enough to even be able to TELL YOU that they dont know.
It is your responsibility to feel them out. Ask questions to assure yourself that they do in fact have enough internet, marketing, and/or computer savvy to take your program, product, or service and run with it.
Ask them pointblank questions like, Can you Do you Will you
Honestly, its the little things that fall through the cracks. Stuff as basic (to some of us) as email and not-so-basic like research and marketing can be a full and as-yet-unexplored plate for your lead. Just copying and pasting one of your ads may be too big a task for your brand new affiliate. Never assume!
Put your service, product, or program in their hands and not follow up, and youre sure to have one frustrated, unhappy, and soon to quit individual.
And vice versa of course! Help them to be able to help themselves and youve not only gained a friend for life, but have ensured that - with work - they, too, become marketing pros :)
Theresa Cahill - All Rights Reserved. Feel free to distribute this article. Please keep it intact and with the resource box included below.
ABOUT THE AUTHOR:
Theresa Cahill, a two decade veteran of marketing, is the owner of and invites you to take a look at the services of MWA and download fr.ee helpful information and more at