An effective logo/tagline combination can be one of the best ways to successfully brand your business. But you dont have to take my word for it.
Do any of the phrases below ring a bell
See if you can identify which companies each of the following taglines belongs to. Youll find the answers at the end of the article. But before you read ahead to get the answers, take a few minutes to test the power of taglines yourself by naming the brand each of these top-ranked taglines belong to.
1) Have it your way
2) Is it in you
3) The quicker picker-upper
4) Just do it
5) Its everywhere you want to be
6) Drivers wanted
7) When it absolutely, positively has to be there overnight
8) Finger lickin-good
9) Because Im worth it
10)Let your fingers do the walking
So what exactly is a tagline
When it comes to marketing, one of the most powerful tools you can use to build your brand is a tagline or slogan. The two terms are pretty much interchangeable. I tend to use the word tagline. Following are definitions for both terms:
Tagline: an often repeated phrase associated with an individual, organization, or commercial product.
Slogan: a phrase expressing the aims or nature of an enterprise or organization.
The two most important parts from each of these definitions are:
1) an often repeated phrase
2) expressing the aims or nature of an enterprise
The power of a great tagline
Think about the taglines you know and remember. They communicate something unique, valuable and memorable about the brand they represent. And they are always included in any communication about that brand. You see the logo and theres the tagline right there with it. They are often catchy. Easy to remember. Descriptive. Clever. Fun. Short and sweet.
Best of all, they help you remember a brand and the ONE thing that company wants you to remember about that brand. And that is the power of a great tagline.
Taglines make you top-of-mind
Your goal as a marketer should be to achieve what we call in the marketing world top of mind awareness. Simply put, this means you want your product or service to the be the FIRST one thought of by your prospects when they are considering a purchase in your product or service category. Because odds are, if they think of you first, theyll buy from you.
The logo/tagline power combo
I love logos and taglines, especially for small business marketers because when you combine a great logo with a great tagline, you have a powerful marketing combo that can communicate a lot in very few words in a very small space.
And, because you can use them on every piece of communication about your business you have the opportunity to imprint them into your prospects minds by repeated exposure that doesnt have to cost a lot of money.
Great taglines are possible on a small budget. Granted we think of big-name advertisers when we think of memorable slogans, but you dont have to spend big bucks to get a great tagline.
The first step is to create a strong, strategic marketing foundation for your product or service. You must also truly understand what is unique and valuable about your product or service. And, you must have a very clear picture of what you want to communicate about your product or service to your prospects. With this information and some creative brainstorming you too can have a memorable tagline.
Once you have one, USE it everywhere!
Include your tagline with your logo on every piece of communication or marketing you put out and you too will be able to create top of mind awareness among your prospects and customers.
Here are the answers to the Tagline Test:
1) Burger King
2) Gatorade
3) Bounty Paper Towels
4) Nike
5) Visa
6) Volkswagen
7) Federal Express
8) KFC
9) LOreal
10)Yellow Pages
Howd you do Pretty amazing how many of these you knew, isnt it
For more top-ranked ad slogans, visit www.adslogans.com. Its a great way to see what a good slogan is so you can model yours after success. After all, one of the quickest, easiest ways to succeed is to model those who already have.
(C) 2005 Debbie LaChusa
Debbie LaChusa created The 10stepmarketing System to make marketing your own business as simple as answering 10 questions. Learn more about this unique, step-by-step system and get a free 10-week Marketing E-Course when you subscribe to the free, weekly 10stepmarketing Ezine at
Its so simple! I wish Id discovered it a year ago!
There are a few marketers that stand out from the crowd. One of the hippest guys on the internet scene these days is Yanik Silver.
Hes about to turn 30 and has already made a huge name for himself online. Since I am almost a year younger than Yanik, I find his success a tremendous motivator.
So what has Yanik Silver taught me
Actually lots!
But the one thing that stands out like an 8 foot tall man stepping out of an elevator, is Yaniks use of questions in his sales copy.
The title of this article is, Yanik Silver asked some questions that peaked my curiosity. That title may lead some of you to think that Yanik actually called or emailed me some questions. But this simply is not the case.
The truth of the matter is that when I went to some of Yaniks web sites and read the sales copy, it was like he was personally speaking to me.
If youve ever read any of Yaniks copy, youll notice how he poses questions. Some questions are simple and obvious questions, while others make you think a little harder. But he doesnt stop there...
He asks you a question and then he puts you in a situation where you start seeing the benefits. For example, he has a site called Instant Sales Letters.
Heres how it starts and here were my initial thoughts:
Dear Friend,
How much is one good sales letter worth
ME: Im not sure...
Suppose you could sit down, write a simple letter to your prospects and customers, mail it and then have your phone start ringing off the hook.
ME: Id like that.
Imagine...one letter could bring you tons of hot leads and new customers, get them to keep buying over and over again, reactivate lost customers, and even provide you with a constant stream of referrals. So anytime you need more business - you simply turn the tap on... its like having the goose that lays the golden egg.
ME: WOW! I want to know more!
Yanik asked a simple question then he followed it up with a hypothetical situation. Hes peaked my interest and I want to know more.
He has hooked me into reading the rest of the sales copy...
And the funny thing is that he never gave me a direct answer. Why does he do this
Simple. The value of a good sales letter is going to differ depending upon the person. Yaniks objective is to get you to think about the question on a personal basis.
So what can be learned from this information
First, dont just ask a question to your readers! Make them use their imagination. Put them in a position where they want to know more about you and your product.
Its kind of like this:
How does a 5 day 4 night all expense paid trip for 2 to Hawaii sound
Suppose you could lay on the beach and be waited on hand and foot for 5 whole days..
Imagine..seeing some of the worlds most beautiful scenery and experiencing the peace and tranquility of the Hawaiian islands. And it wont cost you a penny.
Sure a 5 day 4 night all expense paid trip for 2 to Hawaii sounds nice. But its the hypothetical situation that hooks the reader. Just asking the question is not enough...
Its imperative that you involve the reader. Make them imagine sitting on the beach being waited on hand and foot! By doing this, you are peaking their curiosity and they will inevitably want to know more.
Asking a question seems so simple, but its what you do with that question that makes all the difference!
GoVisitors.com 2003
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