It is all very simple. All that matters is how many of those people who gave your website hits, have actually made a purchase.
The bottomline is, it is irrevelant if there were a million hits on your site if these million did not buy. What is more important is that if there are a mere thousand who bought something from your site in a little less than three hours and charged their credit cards along the way. If you are selling a fifty cent item, this automatically totals to five hundred dollars. Thats five hundred dollars of profit in three hours!
So what does it take to get those hits become dollars, cents and a whole lot of currencies The following are a few basic tips.
Grab them and do not let go
Websites need a headline that will immediately capture the readers attention. This alone could help increase your websites hits by more than a thousand percent by three in the afternoon the next day. This fact is further supported by the great ad-man David Ogilvy who stated that most people read the headlines more than the body copy.
Know your readers
Creating headlines is no rocket science, but that does not mean it should be done carelessly. It is best that the headline created be based on the common frustrations people have. Usually, what you could ponder on is: what keeps people awake at night If you have a clear idea as to what makes them be the way they are, that craftily written headline could easily equal to big bucks.
Curiosity always makes a killing
People always love to find out something they believe is being withheld from them. If this shows in the body copy of your website, chances are, the reader has been reading the whole copy for as long as you get them to. This is the golden rule of psychology and is one of the most successful factors in controlling the readers attention and hopefully their intent to purchase proves positive as well. Usually though, it does.
The shock factor
It has been proven that people could not care less on matters they already know. Fortunately or unfortunately in this world, controversy sells. It usually helps if you present readers with a fact that they have always considered as fiction, or vice versa. The key is to shock them out of their complacent wits. Readers will increase, so would your hits. It is a guarantee.
Get them to be involved
Scientifically, the attention of people is ruled by three factors: the visual mode, what one usually sees; the auditory, what one usually hears; and kinesthetic, what one actually understands or absorbs either by touching, holding or being actually involved in the process.
Therefore, it is best to involve the three. Let your site be a multi media experience that involves the senses. It would be an unforgettable sight, sound and experience for the reader and most importantly for you as well.
Font it up
It is important that you make the extra effort to get readers to take a look at your site. After this, it is best to pray that they may be, at least, be beholden by the Tahomas, Arials, Couriers or Verdanas of your copy. It would not hurt to bold the headlines up. You also have the option to italicize remarks. Donot forget to highlight the essentials or anything that could make readers see what you are up to.
Putting tables on your copy could help make your site appear more neat and a lot easy to read. That is, only if the tables are a necessary part of your copy or whatever it is that would make them purchase.
Color it up
Colors are a great way to attract potential readers to your site. Do not forget to at least add some powerful reds or peaceful blues, or some lively orange. It all depends on what specific mood your site wants to project.
It is best to apply a color scheme so that your site will have an appeal that is all its own. Plus, it is a lot easier to look at and more comfortable to do so, at least for the eyes.
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As a webmaster, we need to actively promote our site. There are lots of ways to do that, both ethical and unethical. We dont have to resolve to unethical ways of marketing our site such as spamming, reciprocal link farms, page generation software and the like. The search engine algorithm will eventually catch up with that. That still leaves us with plenty of ways to market our site and content. However, the most important thing to have is to create quality content on your website.
What is quality content Quality content is information that your viewers can benefit from. Once you create content, you want everyone to know that your content does exists. You need to distribute it the right way. Telling some strangers on the street corner about The New Guide of Stock Picking will help, but not effective. Time is precious. You do not want to reach the most viewers. You would want to reach the most interested viewers on your field. The reason is simple. You work less to get the attention of the most interested viewers.
Therefore, submitting your online content to ezines and article directories are absolutely critical. You will get the maximum number of interested viewers there. The deal is simple. You, as authors, are to submit your articles to these directories. In exchange, you can promote your website at the resource box provided. Viewers looking for a specific topic will browse through certain categories. If they see your writing and like it, they will become your customers. And what is the cost of this For most places, article submission is free. Where else can you promote your business reaching thousands or more people free of charge
Some of these article directories are general and some are niche. General article directories let writers publish everything from weight loss help to building your own business. These are good but you can certainly do better. The reason is while these kind of sites garner a lot of visitors, you will find less visitors interested in your field. Niche directories, on the other hand, focus on specific field and attract less visitors. However, these visitors are very interested in your field. If an article directory has a niche in finance, why would a person seeking information about weight loss visit the site Therefore, only visitors interested in finance will visit this niche directory.
As always, the decision is up to you, as a webmaster. My suggestion is to first submit your content to niche directory and then when you have time, you can still submit your article to other general directories.
Novice Investing Article Directory has been launched to help webmasters promote their sites in the field of finance and business. Submission is free and easy. Our URL is: