If youre doing business on the Internet, sooner or later you will encounter a Zip file. A Zip file is simply an archive of one or more files compressed into one file for easy distribution.
Zip files are used to compress and transport file archives over the Internet. It is the preferred method used for electronic file distribution, as rather than downloading several different files, you can simply download one Zip file. In addition, the download time will be minimized, as the files within the Zip archive are compressed.
Once a Zip file is downloaded, it can be easily opened and extracted (unzipped) with a Zip/Unzip software program.
Although there are many Zip software programs available on the Internet, WinZip is the most popular. WinZip makes working with file archives simple. It features an easy point-and-click, drag-and-drop interface for viewing, extracting, adding, deleting and testing archived files.
You can download a fully functional evaluation version here: http://www.winzip.com/download.htm
Extracting Zip Files
Extracting a Zip file with WinZip can be accomplished in a number of ways. Here are a few methods to get you started:
Right Click - To extract your files using the right click method, locate the file you would like to extract and place your mouse pointer over the file. Right click on your mouse to launch the menu. Select Extract to and select the folder in which youd like to place your files.
WinZip Wizard - To extract your files with the wizard, locate the file you would like to extract and double click the file. This will load your file within WinZip. Click on the Wizard button located at the top of your screen to use the wizard. Follow the step by step instructions.
WinZip Interface - To extract your files within WinZip, your first step will be to open the WinZip program. Once opened, click on the Open button at the top of your screen to locate and open your Zip file. Once your file is open, click on the Extract button at the top of your screen and select the folder in which youd like to place your files.
Creating Zip Files
Creating a Zip file with WinZip can be accomplished in a number of ways. Here are a few methods to get you started.
Right Click - To create a Zip file using the right click method, locate the file or folder you would like to place within your Zip file and place your mouse pointer over the file. Right click on your mouse to launch the menu. Select Add to Zip to launch the WinZip program. Click on New to create a new Zip file, or on Open to add the file to an existing Zip file.
WinZip Wizard - To create a Zip file with the wizard, your first step will be to load the WinZip program. Once loaded, click on the Wizard button located at the top of your screen to use the wizard. Follow the step by step instructions to create your Zip file.
WinZip Interface - To create a Zip file using WinZip, your first step will be to open the WinZip program. Once opened, click on the New button at the top of your screen to launch the New Archive window. Select the folder in which youd like to place your Zip file, type in a name for your file and click on the OK button. Your new Zip file has been created. You can now add files by clicking on the Add button at the top of the screen.
Although there are other methods you can use when working with WinZip, the above methods will provide you with a basic guideline.
Zip files provide Internet users with the ability to easily compress and transfer files in an organized fashion. Use them to your fullest advantage.
Copyright Shelley Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web design course, Web Design Mastery ( ) and eBook Starter - Give Your eBooks the look and feel of a REAL book ( )
Visit to sign up for a complimentary subscription to eTips and receive a copy of Shelleys acclaimed ebook, Killer Internet Marketing Strategies.
You have permission to publish this article electronically, in print, in your ebook, or on your web site, free of charge, as long as the author bylines are included.
Graphic design is an intimidating subject for many Internet entrepreneurs. However, most of us must learn some basic design techniques in order to avoid the high costs of hiring a professional designer.
In order to create or edit your graphics, youll need to invest in a good graphics-editing program. The most popular program used by Internet marketers is Paint Shop Pro. This powerful program is the only program youll need to design professional looking graphics. You can download a free 30-day trial and register the software for only $99. http://www.jasc.com/
Image Formats
The most popular image formats used on the Internet are GIF and JPEG.
Graphic Interchange Format, better known as GIF, uses a maximum of 256 colors and is best suited for images such as logos, buttons and bullets.
GIF images can be saved in two different formats:
- 87
- 89a
The 89a format is the preferred GIF format, as it has the following benefits:
Transparency
Images saved in the 89a GIF format can have a transparent background. This will enable the canvas of an image to be transparent and enable the background to show through.
Interlacing
Images saved in the 89a GIF format can be saved as interlaced. This will enable your image to display as it is being loaded into a web page. The image will gradually become clearer as the page loads.
Animation
Images saved in the 89a GIF format can be used to create animated images. Animated images are simply several GIF images compiled into one GIF image file that loops. In order to create an animated image, youll need a special editing program.
Joint Photographic Expert Group, better known as JPEG, is the best format for photographs. JPEG images can contain millions of colors and allow you to specify the degree of compression.
Although there are many graphics programs available on the Internet, this tutorial will focus on using Paint Shop Pro 7.01. If you are using a different version of Paint Shop Pro or another graphics program, the graphic tools mentioned below will not be located in the same places.
Editing Images
When working with images in Paint Shop Pro, you will have the ability to save your image in PSP format. This format will enable you to begin working on an image, save it in PSP format and finish the image at a later time. It will preserve all of your work without any changes.
If you would like to edit an image that has been previously saved in the GIF format, you must first increase the images colors to 16 million. If you dont, your colors will be limited. Go to Colors - Increase Color Depth- 16 million colors (24 bit) to increase your images colors.
Resizing Images
If youd like to resize an image in JPEG format, you can do so in one of two ways -- through your graphics program or within your HTML. You can resize your image within your HTML by changing the HEIGHT and WIDTH values. To retain your images original characteristics, make sure you adjust the height and the width equally. In other words, if your original image dimensions are 50x100 (width 50 and height 100), to reduce your image to one half the size, change the width to 25 and the height to 50.
If youd like to resize an image in JPEG or GIF format, go to Image - Resize and select Percentage of original. Type in your selection in the first box and click on OK. Theres no need to fill in the second box, as it will be filled in automatically. For example. If you would like to reduce your image to half the size it is now, type in 50. This number is telling the program that youd like to reduce the images size by 50%.
If you would like to increase your images size, type in a number over 100. Your original image is considered to be 100%. If you would like to increase your images size by 50%, type 150 in the first box.
Rotating Images
If youd like to rotate an image, go to Image - Rotate and select your preferences.
When rotating an image, it may lose some of its clarity (become blurry). You can correct this problem by sharpening your image. Go to Effects - Sharpen - Sharpen. If after sharpening your image it still appears a little blurry, simply sharpen it again.
Working With Text
If you would like to use text within your image, your first step will be to select your text color. The Styles boxes are located on the right hand side of your screen. The top box should be set to Null (off) and the bottom box should be set to Solid, which will look like a paintbrush. To change the style of each box, click on the black arrow and make your selection.
To change the text color, click in the center of the bottom box and select your preferred color. Your text will be displayed in the color within the bottom box.
If you would like to outline your text in a different color, click on the black arrow of the top box and select the paintbrush. Your text will be displayed in the color your bottom box contains and outlined in the color your top box contains.
Text Tool
Once youve selected your text color, click on the text tool on the left-hand side of your screen. This will launch your text window. Select your font and text size from the drop down menu and type in your text. Make sure you select Antialias and Floating then click OK.
Antialias will smooth out all of the rough edges of your text and blend it in with your background color. You will use the Antialias setting with various graphic tools when designing your graphics, so it is important to remember its function.
You will now see your text with, what looks like, marching ants around it. If youd like to move your text, click and hold your left mouse button directly over your text to drag it to your desired position. Try to center it as well as possible, but dont deselect it.
If you would like to rotate your text, now is the time to do it. Simply follow the same instructions (above) used to rotate an image.
If you make a change to your image and youre not satisfied with the outcome, you can undo your last change by going to Edit - Undo. It will only undo the last thing you did.
Adding a Drop Shadow
Your next step will be to add a drop shadow effect. With your text still selected, go to Effects - 3D Effects - Drop Shadow. Your selected text will be displayed in the window. Try different settings until you achieve the effect youd like. Click on OK. When youre satisfied with your text, right click on your mouse to set it.
Now that you have a basic understanding of graphics, take some time to learn some additional techniques. There are many free tutorials available on the Internet. Not only will it assist you in creating professional looking images, but it will also save you a great deal of money.
Copyright Shelley Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web design course, Web Design Mastery ( ) and eBook Starter - Give Your eBooks the look and feel of a REAL book ( )
Visit to sign up for a complimentary subscription to eTips and receive a copy of Shelleys acclaimed ebook, Killer Internet Marketing Strategies.
You have permission to publish this article electronically, in print, in your ebook, or on your web site, free of charge, as long as the author bylines are included.