Could you use some laughs I’ll bet you could, especially if they increased your online sales. And, no, I’m not talking about jokes, cartoons, and riddles.
L.A.F.S. stands for Little Ads For Success - specifically, business cards. Most people’s idea of a business card is more of a calling card. It has their name, their company’s name, their phone number, and maybe their address or their website address. Typical card. I’m not talking about using your typical card, either.
Think of your Internet marketing techniques. Aren’t they all designed to either get someone to your website or get them on your list That’s the purpose of L.A.F.S. Just like your ads on the Web, these little ads exist only to get someone to your website.
But how
You could offer a special incentive on your card, like a discount that only card-holders can get at your site. People always like to get a great deal.
You could offer a free gift that only card-holders get just for visiting your site. This gift needs to have a high perceived value, so that your prospect will remember that he wants to visit your site to get that special gift. Put a code on the card that enables them to get this gift, and you will also be able to track the results of your L.A.F.S. Put a different code on each design, so you know which ones work the best.
You could also make them curious about your site. For example, one of my L.A.F.S. simply asks:
Do You Know 3 People Who Could Use An Extra $100,000
Does that get their attention Does it make them curious You betcha!
There are two important things to remember when you design your cards:
One, never get your prospect’s attention by misleading them just to get them to your site. This would be BAD publicity -- best avoided!
Two, never try to use your card to actually sell your product. Your goal is to get them to your site, where your sales copy will then do its job.
O.K. Now you’ve got your L.A.F.S. How do you put them to work for you
You leave a trail of L.A.F.S. behind you! Give them out EVERYWHERE you go. Give them to EVERYONE you meet. When you go to the gas station, give one to the attendant. When you stand in line at the bank, meet the other people in line around you and give them your card. When you get to the counter, give one to the clerk. When your car battery dies, and someone gives you a jump, give a card to your new friend.
Change your routine so that you visit different gas stations, different branches of your bank, different grocery stores, and a variety of restaurants. Go to networking events sponsored by the Chamber of Commerce. Go to kids sports events and meet the parents. Give out L.A.F.S. at the mall. If your market is a small or specific niche, be creative in finding places that you may encounter these people.
With consistent effort, you will be surprised how fast you can go through a thousand cards!
So leave your trail of L.A.F.S. - Little Ads For Success - all the way to the bank!
About The Author
Kathryn Thomas, born, raised, and living in Texas, believes in doing things in a BIG way. Be sure to visit her at to get free advertising, list-building, gifts, cash & prizes!
So you’ve got everything in place, busily working away for you. You’ve got your banners out, you’ve exchanged links, you’ve optimized your site for the search engines, you’ve got ad and P.P.C. campaigns bringing site visitors, your sales copy is converting them to customers or getting them on your list. But did you forget B.O.B.
B.O.B. - the Best Of Both worlds. Man does not live on the Internet alone, you know. Those same people who become your customers online actually live and breathe in the outside world. Let B.O.B. help you integrate the outside world to the Web world, and increase your bottom line.
There are many ways to bring in additional streams of income using B.O.B.
One of the best ways, of course, is by referrals. Just as you use testimonials on your site, also get your customers to refer you to others on the outside. REMIND them (frequently) to tell their family, friends, and business buddies about your site. Getting a short and memorable Domain Name definitely helps in this regard.
Providing a special incentive, such as a discount or gift to both your customer and her referral makes both of them feel that you are giving them a special deal. People like to feel special, and they like special deals that others can’t get. This adds to customer satisfaction, which will, in turn, get you more referrals.
Thus, one more stream of happy buyers!
Another technique is using business cards as ads to increase your online sales. A properly designed business card for this purpose would be geared toward getting the card-holder to visit your site. Don’t just put your name and website on the card! Give them a reason to go there. Give them an incentive, or make them curious enough to want to check it out. Also, don’t try to sell your product on your card - just create enough interest to get them to your site, where your sales copy will either get the sale, or get them on your golden list!
Whatever you do, don’t mislead the prospect just to get them to your site! That will only serve to use up your bandwidth, and irritate what could have been your newest customer.
Be sure to give your card out everywhere you go - the gas station, the grocery store, the restaurant, the mall, the symphony, the museum - everywhere.
Leave a trail of cards behind you - one more easy technique to add to your bottom line!
There are many more ways to increase your online sales by coordinating the outside world with your Internet marketing techniques. Be creative in your integration, and you will find your site getting more and more visitors.
So don’t forget to use B.O.B. (Best Of Both worlds) in every marketing campaign to build your business to the max!
About The Author
Kathryn Thomas, born, raised, and living in Texas, believes in doing things in a BIG way. Be sure to visit her at to get free advertising, list-building, gifts, cash & prizes!