Id like to say a few words about words. In particular, a special category of words. Words that you may not suspect are important. Words that are vital really, to your online business success.
Not too long ago the promise, heard round the world was, Build it and they will come. Today, with somewhere in the neighborhood of 8 billion websites already Online, and the number growing so rapidly that some are betting big bucks on the number doubling each year, for many years to come, a more accurate prediction would be:
If they can find it, they just might stop by.
Making sure that your site is easy to find, increasing the likelihood that once found they will stop by, and assuring that once there they will stay long enough to take the desired action: this is what organic search engine optimization (SEO), is all about. Some of the methods used to achieve those ends is what we will discuss here.
Now, we could talk about Conversion Rates (CRs) or Page Rejection/Abandonment Rates (PR/AR), Cost Per Visitor (CPV), Ratio of New to Returning Visitors (RN/RV), Conversion Rate, Average Page Views (APVs), Average Order Value (AOV), or my current favorite, Page Stickiness, or any of a number of Key Performance Indicators (KPIs), which are all the buzz, at the moment.
All Im going to say about the KPIs here is that they are all excellent ways to measure how well your SEO campaign is going. They will provide enough numbers to keep a mathematician happily counting, for days, and provide the basis for some very useful information, IF youve done your homework, taken advantage of optimal designing, including Organic Search Engine Optimization, and used the right words from the start.
Words mean different things~to different peopleYou say (pō tāt ō) and I say (pă tŏt ō)...and Billy Joe Bob, over there in the corner, says (spŭd)Stick close to me on this one. All of us, by reason of education, upbringing, geography, (probably heredity, but who knows) have particular ways of referring to things. On top of this, there is the jargon associated with our professions, social institutions, and Alma Maters which most of us tend to use as a badge of identity and perhaps even superiority. But as anyone knows who has ever tried to get answers to simple questions from someone unwilling, or unable to talk in anything but the jargon of their own position, it doesnt work too well.
The point Im trying to make here is that no matter how great your (pō tāt ōs) / (pă tŏt ōs) are, Billy Joe Bob isnt going to be able to find them in a search, and thereby know anything about them, till you break down and start calling them spuds, at least some of the time.
Q- Hey mack, you got any swage lube This rebated boattail wont slide.(* explanation at end)
The words that will bring people to your site and keep them there, long enough to take the action that you want them to take (sign-up, join, buy, etc.), are the words we need to find and use. The important thing to keep in mind here is that, just like you werent looking for the Key Performance Indicators (KPIs) I mentioned earlier, so too your potential customers wont necessarily be looking for your products and/or services by the same names which you call them.
The first thing I tell a new client who is looking at establishing/ improving their position on the web is to start talking with their customers and find out what they call the services and or products that their business offers. After getting past the strange looks and raised eyebrows, they usualy discover that their customers use completely different words to describe their business than they do.
Search Word OptimizationNow we come down to the real crux of the matter. What words will your potential customers/clients use to find your particular goods/services In the world wide world of the WorldWideWeb my number (#1) one advice is, Assume Nothing. There is no reason to guess. Anything you dont know (I try to start with the idea that I know nothing) can be checked out and proven, one way or another.
One way to find out what most people are calling what they are looking for, is to use one of the handy Search Term Suggestion Tools you will find on our SEO Tools page. Here you can input words and phrases you would like to use for your site keywords and see how many times they were searched for on an average day. Here we can quickly find out the differences between the words we think people would be looking for in order to find the services offered by this site and what they actually use.
For Example:
When checking the keyword phrase website development, a common phrase among those who do that sort of thing and one Ive always used to describe what I do, the average number of searches per day comes up to around 750.
Now, thats not a bad number but being as the operative word here is optimization, we decided to try a few alternative phrases. When we checked the phrase web design the number of daily searches jumped to just under 14,000.
Any guesses as to which phrase we decided to use The phrase web design & development not only says it more clearly to our human visitors but it also is searched for 2,100% more often than website development and is therefore much more search engine friendly.
A Word of CautionThere are those who believe that, by using less than honest tactics, they can influence the Search Engine Result Pages (SERPs) in their favor. Having subscribed to this theory once or twice, in the past, let me just say that while it is possible to gain some short term advantage in this way, the likelihood is that you will be found out, the url will be banned, and what ever time and financial investment you have put into it will be lost.
Be sensible with your copy and optimization efforts. Google, Yahoo, MSN, and all the rest have buildings full of brilliant engineers and statisticians who stay up all night studying ways to beat the cheaters. Just like your mama told you, honesty is the best policy. You might want to keep that in mind when shopping for an SEO firm.
Its Only Words . . .Here, at Emerald Coast Entrepreneur, we strive from the start of every project to work towards a site optimized for both humans and robots. A site which will show up on the first page, in your main keyword searches, and have the look, feel, and WORDS to draw people in and keep them there long enough to take the desired action (buy, sign up, register, etc.). And first, last and always, a site which we can look on proudly together as having earned its placement by good honest effort and applied principles of organic search engine optimization.
With a start to finish holistic approach to business strategy, professionally written copy, Internet Marketing, design & development, all carried out within an integrated plan for optimized results, we can bring your business to a place of prominence and assure the leads/sales that you want.
Time has proven three indisputable facts pertaining to Organic Search Engine Optimization (SEO).
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* Explanation:Hunters may skip this section.
swage (swāj) verb 1: form metals with a swageSwaging is the operation of cold forming metal through a die using high pressures, specifically in the manufacture of bullets. A rebated boattail is a method of sealing the bullet within the jacket in such a way that the seal is improved, reducing muzzle blast and increasing accuracy.Oh, why didnt you just say so
James Doc Lewis spends much of his professional time as SEO for Emerald Coast Entrepreneur a . Doc started practicing his search engine majic long before the term SEO was coined. Introduced by a friend, at the University of California at Berkeley, to the Usenet some time in 1982, when the idea of a world wide network was just starting to make a buz, he quickly realized that this was what he had been looking for. I havent been without a computer and a way to get connected since. Doc was on the design team of the graphical user interface (GUI) for Veronica, the second database of web documents, and forerunner of our modern search engines, a topic to which he gives constant study and receives numerous requests for consultation from around the world. To find out more about Doc and his unique style of SEM/SEO check him out at ECE,
Copyright 2005 Emerald Coast Entrepreneur
When creating a new web page, from the very start you want to be conscious about making sure it is properly optimized for the search engines. There are certain steps you will want to take to make sure that you are targeting your page for the keywords and phrases that you want.
Something to keep in mind when optimizing your page is, when you are strategically placing your keywords throughout your page, you want to make sure that what you are doing is not blatantly for the purpose of optimization. You want everything to make sense to your visitor; otherwise you may be accused of keyword spamming.
The first step, before you even start creating the page is to decide the keywords and phrases you want to target. Make a list of possibilities and then choose the top 3.
TITLE
Once you start creating the page, place the most important keywords in your title tag. This tag gets the highest relevance for keywords, so your wording of the title is very crucial. Do not over do it, buy placing your keywords in your title more than once. For example, if your main key phrase is toaster ovens, a good title would be something like Toaster ovens are the new wave of the future. You want to give your key phrase some additional information to describe it and use no more than 8-12 words in your title.
META TAGS
Next, youll want to set up your meta tags. As far as I know, some search engines will look at your meta tags and others will not. As a rule I always create meta tags, just in case.
There are two types of meta tags that I always use. The first is your keyword meta tags, and the second is your description.
When entering your keyword meta tags, you can use keywords, or key phrases. Each keyword or phrase will be separated by a comma. Youll want to enter your main keywords first and on down the line. I would recommend using 15-20 keywords or phrases here. Be careful not to repeat any and make sure they are relevant to the page you are referring to.
Your meta tag description should be around two complete sentences long, describing the information your page or website includes.
Here is an example of some meta tags from one of my sites, www.ebaybusiness.net:
You will notice that the key phrase ebay business is first in the list of keywords. This is the #1 phrase that Im optimizing for. I also placed the key phrase ebay business in the description as well. Just dont over do it and keep it relevant so you wont risk being accused of spamming.
PAGE CONTENT
Next you will need to create your page content. If your key phrase is ebay business, you will want to sprinkle this phrase through your page. Try to keep it evenly sprinkled from the top to the bottom of the page. An average of 1 or 2 key phrases per paragraph is what you should shoot for. As with everything else, be careful to not over-do it.
Graphics and pictures on your page are also a great place to put your keywords. You can place your keywords in the ALT tag of your graphics. Be sure that when you do this, it still makes sense and describes your graphic.
If you can also create a couple hyperlinks on the page that contain some of your keywords, this can help with the optimization as well.
I try to keep my page between, 500-800 words. This is a good general rule, but obviously its not going to apply to every page.
When Im creating a web page, it helps if I just try to take a step back from the page and view it the way a search engine spider would. How often do your keywords show up in the source of the page
You can always search your keywords in Google and see how others have optimized their pages to achieve the results they have.
Jason Cooper aka The Rich Nice Guy has been involved with Internet Marketing for a number of years and is an emerging force in the area. Do you want to find out more about The Rich Nice Guy Visit: . Also, Join Today!