The list of promotional tools and resources available to online marketer today isvery impressing, and new ones appear almost every day, each fancier and more sophisticatedthan ever. Almost all of them however are touched (some willeven say cursed) by a sort of the original sin. After all, after SPAM became criminaloffence and as the result direct email marketing became all-but-impossible, the onlypeople who see your offer are those who are also trying to sell something.
Every thinking person involved in the Internet marketing must have noticed thisdisturbing fact. Most marketers evidently try to forget, after having classified itas some modern version of the ancient Achilles and the Hare paradox - intellectuallysound perhaps, but not really applying to the real world. Other escape into nichemarkets where you sell to normal people i.e. not-marketers. Which of course isa perfectly valid and often profitable option. But is it really THE ONLY rational solutionIs it really not possible to sell to other marketers and be successful in that
In my opinion this selling to sellers is not at all as absurd as many people believe.Its simply different. And I often wonder why so little has been told about this differenceby the experts. Because to me it seems to be the most important aspect of yourmarketing, the most important initial decision: Will I be trying to sellthings to people at large Or perhaps will I concentrate on selling tools, resources andinformation to marketers. And even the obviously important question of tangible vs. intangiblemerchandises doesnt seem to me more crucial.
There are two main branches of Internet marketing. They are, as I will soon try toprove, very different but none of them is absurd, stupid, or by definition unprofitable.Of course, there are many more branches. Whether youre selling tangible or intangiblegoods is perhaps equally important. I dont know. In any case its much moreobvious and widely understood. (Thats probably because selling of tangible goods is asold as the humanity itself, and in it the tested methods of the post-order selling still basically rule,though of course adapted to the virtual reality.)
Lets now give those two categories some short, simple names for the use of this text. Howabout X marketers (from eXternal) and N marketers (from iNternal)The X marketers will be those selling to the world at large, and N marketers will be thoseselling to fellow marketers.
Now, an explanation is needed. When you start your marketing career you dont usuallydecide whether you want to be X or N marketer. Its mostly determined by the promotional toolsyou have access to at the beginning. If you start without any investments, or only with littleones, you will be using opt-in lists, traffic exchanges, FFA pages and similar resources. Then,by their very nature you start promoting to people who see those ads, and who are those peopleOf course they are other marketers using the same tools! You have become an N marketer withouteven giving this issue much thought. (It can be noted that you are an N marketer trying to sellto other N marketers. Selling to X marketers seems a much more difficult matter, for they dontuse the same promotional tools, or at least not in the same extent. You will need to besomewhat of a Guru to start selling to those people!
No doubt theres lots of common between those two branches. After all the money is in the list,and the really big profits come from back-selling to people who have already bought from you,are satisfied, trust you and therefore are willing to buy from you more. This part of yourbusiness will be fairly similar, no matter if you send to marketers or non-marketers.
There are also important differences of course. If it wasnt so our distinction would have little meaning andso the this article would have no meaning. But those differences are very visible. letsstart with the language itself. If you are an N marketer and aresuccessful, have a list of many thousands happy clients and so on -- then you will be soon called a Guru.If, on the other hand, youre enormously successful in selling lets say 2 x 3 stainless-steel widgets(or ebooks on painless, well-fed & lazy slimming for that matter), which of course means that you arean X marketer, then, even if you have thousands of faithful clients with deeppockets, instinctively reaching for their credit Platinum cards whenever they hear your name...Well, you will of course be admired and envied, not to mention rich, but you wont be called a Guru!You might be called something like a Great Salesman, which is not too bad of course, but its not the same,is it
Another difference is thatin N marketing you dont usually speak much about niches. Selling memberships in credit based opt-in listsfrom some external point of view can be seen as much niche marketing as selling, lets say...polishing-wax for pet anacondas. Not true But I personally have never heard this term used in this context.
The most important differences are however in how Xs and Ns find their clients in the first place.Or sometimes how they let themselves to be found by them. This is not just a play with words,as search engines do exactly that --they let people find your offer, dont they There are of course many different types of search enginesand similar systems (normal search engines, Pay Per Click search engines, directories etc.) but fromthe viewpoint of the potential client they basically do the same thing. And for the X type marketerthey are nowadays one of the very few available means of promotion. Of course its in large part becausethey are very powerful tools, providing you with highly targeted hits. If youreable to get high position on those search engines that really matter (and dont get bankrupt on the way, as theytend to be costly) youre almost there. Add some off-line promotion and youre onyour way to become The Great Salesman. (Of course all other aspects of your business also must bedone right.)
If however you have decided that selling to sellers doesnt sound so absurd or pointless as it is oftenpresented, then your options are much more numerous. Which is a good thing of course, though yourcompetition also has the same options, so its not an unmixed blessing. You must show your offerto marketers, so you need to show it where marketers are looking for offers. Why should they be lookingThere are two main reasons.
The first reason is that they simply are forced to look at your offers. How Why By whomIts simply that many, if not most, of the methods of online promotionavailable today base on the principle reciprocality. Which in this context means: I will take a look at yoursif you agree to take a look at mine. Yes, of course, you dont always have to actually look at those offers.Often you can pay the service to show your offers to others and ignore theirs.Still, the people who will see your offer will be those who wantto show theirs to the world. (Of course they dont necessarily need to be commercial offers, they can be sites devotedto hobbies, charities, private or group obsessions etc. But they all want to SHOW people something ratherthan SEE somebody elses offer.)
Does anything positive result from this fact And, to pose a much broader question: does the marketertrying to sell to sellers (N marketer in our terminology) have any advantages over the one trying to sell to non-marketers(X marketer) My answers would be: YES and YES. Why There are a few reasons. Some of them pretty trivial thoughnot without importance, like the fact that marketer usually is much more exposed to contact with offersfrom online businesses.
Marketer also has some needs that can possibly be satisfied by buyingthings online. Two sorts of needs in fact. Firstly, the same needs that everybody else has. Secondly,specific needs related to Internet marketing. By being rather more exposed to Internet ads and offersthan an average person, more used to it and understanding it better, marketer would probably buy morethings online. But the other type of needs is far more important here.
Now for the second type of needs. Marketer will need marketing tools, resources, information...These things change and develop in an enormous pace. This is of course a truism but its absolutelytrue. If youre able to quickly find new promotional tools, opportunities and/or informationon Internet marketing, you will be in position to sell (more or less directly, we will notplunge here into discussing downlines and referrals) these information - for after all it isexactly information! - to other marketers. I personally see no reason why marketers should beless receptive to this sort of information than average person. In fact they are probablymuch more receptive, as they know perfectly well how much in their personal lives depends onthose tools, information and opportunities.
It is probably not true that whole 95% of people trying to earn online is not earning any money, butit must be obvious that most marketers still have not found their way of doing business online andtheres no reason to believe that this situation ever radically changes.So its not only information on new available services and opportunities that is sought after,and therefore sellable. In order to be successful in this sort of business, where theres so muchavailable information, potential chances and risks, and so little road-signs that can be fullytrusted, one needs to find their own way. Way of doing business online.
Human life being as short as it is, with most often very limited finances (or you wouldnt spendyour time in front of the monitor with uncertain result, would you), people who still haventfound the right method and attained real success in online business will need a recipe, or,perhaps better, a successful person to help them -- a teacher, or even perhaps what the Americanscall the mentor. (Theres this old joke about some American children asking their parents topay them tree-climbing lessons, but Internet marketing without qualified help is a dreary andvery risky thing to do.)
If you already are successful, then being the N marketer you have serious advantages. One of them,perhaps the most important, is that you only deal with one (big, thats true) issue: online marketing.As X marketer you would need to handle both marketing itself and the market niche youre in. Thisfact has some further interesting effects. For example this that by attaining success as N marketeryoure becoming a Guru, or almost a Guru, and this time Im using this term without irony. WhatI mean is simply that youve become an accomplished expert in your field, which of course isInternet marketing. While if you attait even the biggest success in selling widgets online, youwill be a Great Expert In Selling Widgets Online. Which means that you will be generally seen asa crossing between widgets expert and marketing expert. Nobody will be certain how good you arein any of those two parts of your activity! Effect of which will be that your success will bemuch harder to duplicate! You will have much more difficulty in teaching people your tested businessmethods. If they are not going to sell widgets like yourself, nobody can be completly sure its thebest marketing practice that youre teaching. And the widget niche may be too small to accomodate manynew players. It will be a totally different matter with general marketing knowledge that you obtain practicingN marketing.
One special advantage that N marketing has is something that I personally call self-propelling money machines.So far they are not very numerous, at least those that work smoothly and bring tons of money withoutconstant need for adjustments and pushing. But there are some, pretty successful. And their will be more.What are those self-propelling money machines They are smart combination of promotional resources with selling.One could say that they are resources that sell themselves, automatically. The simpler form cosists of just twomain parts: the Lead Generating Module (more often multiple Resources) that are constatly being sold by something thatcan be called the Selling Module to the leads they generate. One program that I remember that worked like that wasCommisionSpyder. In another, more advanced, version is probably best represented by the new Explosive ebook byStephanie L. Woolford, a very successful online marketer. (This ebook can be for example found on http://ebiz-guru.com.)Here one can three conceptual modules:the Lead Generating Module, the Selling Module, and an ebook (that can be either free or paid) that ignites thewhole process. Im not sure I managed to describe the idea clearly enough, but it can be understood when seen in action.
Ebooks are supposed to be the almost-perfect business and in near future they may really become that. If we assumethat this statement is true, we can say probably risk an opinion that X marketers have greater chance of publishinga competent book on topics related to their chosen niche they know lots about, while N marketers seem to have muchgreater chance of publishing purely marketing ebook, viral ebooks, and ebooks of the sort mentioned in previousparagraph included. Which seems to be another advantage of N marketing. So after all Selling to Sellers may notbe so stupid idea, wouldnt you agree
Piotr Obminski is an Internet marketer based in Gdansk in Poland. Hes open for any honest and profitable JV.
His current sites include:
http://net-profit-udder.com
You can reproduce this article if you dont change anything in it(the resource box included).
If youre in the business of marketing online, a major portion of your income will come from your ability to deliver quality content and products to your market.
Now, besides creating these yourself, one of the quickest and cheapest way to acquire all the content and products you need is in the public domain.
Whatever your requirements, you can find almost anything in the public domain. Examples include texts, audio, images, stock video, music and software...which you can flexibly use in whichever ways you want!
A word of warning though...
While a large portion of this material is fair use, not all the works entered into the public domain database are clear of copyright restrictions.
A true public domain work is information open to the public for use, including copying, distributing and modification at no cost. Currently works published 75 years ago are considered to be public domain, while those published from 1924-1963 may be public domain - IF the copyright was not renewed.
I would highly recommend reading the public domain FAQ pages at these websites first before you use any material:
http://www.gutenberg.org
http://www.pdimages.com
http://www.pdmusic.org
http://digital.library.upenn.edu/books
However - if you desire an easier and quicker method of monetizing the public domain, you will be amazed at what you can do at ==> http://www.miniebook.com/files.htm
Assuming you now have all the public domain content you want, the million dollar question is:
How do I truly monetize them to create long-term profit streams
The answer is in these 7 simple methods:
Method #1: Kick Start An Information Empire
How many mini sites in a week can you set up to sell info-products that has already been created for you Its a no-brainer.
Public domain provides the perfect opportunity for creating an empire of super profitable mini sites that can each make money on autopilot for you. Its really a numbers game...
If one mini site generates a conservative $300 per month, ten of these would mean a nice income of $3,000 every month! What if you just concentrate on getting the formula down to a science and duplicate these mini sales machines every day Think about it.
Apply this concept to auction listings and you can also create a fortune with public domain and eBay.
Method #2: Churn Out Complete Niche Websites
Split up public domain material and use them as pages of targeted niche content for your website. Its a simple idea buthardly anyone exploit it.
All you do is select relevant public domain books and break them down into instant content. With a little SEO skills, planning and targeted keyword-based public domain content, you can spit out new websites that ranks highly in the search engines overnight.
This is a better solution and enhancement to automated site creation tools, which being essentially carbon copies of each other, have high risks of being banned.
While it takes work, this is one quick way to develop new niche sites on demand. You can then profit from them using Google Adsense, affiliate programs and advertising revenues. This method can also be applied to blogs.
Method #3: Get Traffic With Viral Lead Generators
A proven way to generate free and highly-targeted traffic is to create lead generating mini ebooks and make them viral. This is a strategy I reveal in detail in Mini eBook Secrets at ==> http://www.miniebook.com.
Basically public domain material can be fully or partially used as content for your mini ebooks, which you simply create and give away to bring back traffic to your site. Adding a viral marketing effect to your mini ebooks will explode your trafficfor life - without any cost to you.
Not many people are using public domain in this way and itll be highly profitable for you to do so.
Method #4: Follow-up For Maximum Profits
Its a proven fact that following up with your prospects through an autoresponder sequence or ecourse is bound to increase your sales. This is where you can use content from the public domain to great effect.
If you can cut and paste, you can create a quality ecourse with public domain works. Its as easy as it gets.
Method #5: Achieve Instant Recognition And Credibility
This one is good - split the public domain books content into hundreds of articles with YOUR name and resource box on them.
Then simply submit these instant articles and sit back. Your personal branding and name recognition will skyrocket beyond belief! Youll also receive credibility and expert status with your articles, provided theyre good.
By the way, get this free report to populate your articles on thousands of sites and ezines:==> http://www.instantmarketingsecrets.com/lifetime.htm
Method #6: Create Multiple Products At Lightning Speed
Have you thought about repackaging and creating different products out of public domain material Just changing the format can vastly increase the perceive value and worth of the product.
You can take a public domain book and split it up into modules, create audio recordings or market it as a paid subscription newsletter for tons more profits than just selling it as a single ebook. Just changing the format can vastly increase the perceive value and worth of the product.
Another idea is to combine a few books with a common topic as a themed package. You can then sell resale rights to it and generate instant backend cash. Or create a high-ticket item by combining manuals, audio and dvds together.
The possibilities are huge!
Method #7: Use Them As Special Bonuses
Public domain material make excellent bonuses for your main product when youre looking for increased value. Other uses of bonuses include:
As extra incentives for your affiliate promotions; as incentives for publishing articles; or even for a simple purpose like clicking to a site. You get the idea :-)
Apply these 7 methods and your traffic, sales and income will surely surge.
If youre ready to profit wildly from public domain material, check this out now ==> http://www.miniebook.com/files.htm
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