Over my years of experience in doing business on the Internet I have noticed two things that prevent most people from making any kind of money with a part time business.
First most people are led to believe, or come to their own conclusion, that what ever happens on the Internet should happen fast, including building and becoming successful at business.Secondly most people tend to wander around aimlessly thinking that they need to find the information themselves instead of asking.
Both of these observations lead me to believe that most people, although starting with enthusiasm and interest, quickly loose both in frustration. Believe me I did the same thing until I sat back and analyzed what I was doing. Thinking about the reality of running a business, with millions of other competitors looking for the same customers, I knew I needed help, a focus, a plan, and patience. I thought if I had enough patience to wait for investments to grow over a number of years, then I could take time to learn the business of doing business online. The best part for you is that I am going to pass all of that information on to you.Again you need to accept that building your multiple streams of income will take time. If you started a bricks and mortar business everyone would tell you that it would take five years to become successful. You need to take that same attitude towards your online business.Choosing Your Path To Success
Now you need to decide at what point in your online business you are at right now. If you have been doing business online for some time now and you feel that you are fairly comfortable at being a webmaster then keep reading this section. If you are new to Internet business, then please go to the next page, Part #3. We will cover the information on this page later in the course so you wont miss anything. We just dont want to jump the gun, and we will take it slow and easy.
For The More Experienced Entrepreneur
If you have been doing business online or offline, if you have had some success, or little success, we have great news for you. No matter at what point you are in your business we have some fantastic resources that will help you improve even more.
The following free courses listed below have an option for everyone, even the most experienced entrepreneur, online or offline.
The courses are written by Dr.Ken Evoy, founder of the best selling SiteSell series, who is probably the leading expert in business building online today. What makes his courses so sought after Results. He offers proof of the results that his system works. Nothing gets the point across better than the personal, real world stories of real people who have used his courses to success. Read detailed accountings of real SBIers who recount their experiences in their own words right here.
If thats not enough, Dr. Evoy will offer proof. Because he knows that most entrepreneurs will be making their most important business decision in years, and because SiteSell offers the real goods, he wants to prove it to you. If you want the proof in comparisons to the quantity and quality of what any other competitor offers the get that proof right here.
Affiliate Masters Course Become a high earning affiliate champion.
Service Sellers Master Course Attract new clients from around the world...and from around the block.
Webmaster Business Masters Course The business of webmastering with the assistance of the ultimate productivity tool.
Make Your Content PreSell Course Youll get a clear picture of how quick-and-easy SBI! makes it to execute all the profitable traffic building and sales-generating strategies outlined in the guide... freeing you up to focus on your business.
The Net Writing Masters Course Write better. Write smarter. First write to PreSell then write to Sell.
The Make My Price Sell Masters Course How much money are you leaving on the table Price with complete confidence then double your Net profits.
The Make My Net Auction Sell Masters Course Start and grow a profitable Net auction business.
I just say enough about the amazing amount of free information offered by this great Internet guru.
To get the free Masters Course, go to, What I Now Know, and go to the resourcs section.
Happy reading.
About The Author
Bob Power has been an Internet entrepreneur for longer than he would like to remember. He is currently on a voyage of learning, thanks to his readers, who have asked him to answer questions about topics they want more information on. You can see some of the surprising, and at times exciting results, and the variety of topics and paths this has taken him on at... What I Now Know.
These articles may be reproduced exactly as shown above. No revisions or changes are permitted. Please What I Now Know, to let him know where you are using the article.
Defining Top-Line versus Bottom-Line
An Internet business improves their top line by increasing the number of unique visitors to their website or their bottom line by increasing their visitor-to-sale or visitor-to-lead conversion rates.
Let me illustrate.
After an online business establishes their performance metrics, it is able to predict with confidence the expected results from their visitor traffic. For example, a business performance metrics may show that for every 1,000 visitors received, 15 sales are completed a sales conversion rate of 1.5%.
With this understanding, the business can increase its top line growth by driving more visitors to its website. For example, if the business invests money in traffic generation efforts to increase their visitor traffic from 1,000 to 10,000, 150 sales will be achieved from the 1.5% sales conversion rate a ten times growth rate.
Top-Line Improvements Focuses on Traffic Generation
What are traffic generation efforts
In brief, traffic generation efforts are ways a business attracts visitors to their website. They may include online efforts such as search engine optimization, pay-per-click search engines, affiliate marketing, email campaigns, and media or offline ones like direct mail, television, radio, and public relations.
On the other hand, the business may decide to spend their money on improving their bottom line by concentrating efforts on website conversion strategies.
For example, if the above business invests money in website conversion strategies to increase their sales conversion rate from 1.5% to 2%, then for the same 1,000 visitors, sales will increase from 15 to 20 a 25% increase.
Bottom-Line Increases Focus on Website Conversion Strategies
So what are website conversion strategies
Website conversion strategies are website design changes that connect with your visitors wants and persuades them to take action to achieve your goals as well as theirs. There are endless strategies to increase your bottom line although some have greater significance than others.
Depending on your type of online business, different strategies may achieve greater results for your website and offer greater relevancy for your visitors.
If you manage a consumer or business product website than website conversion strategies that focus on reducing shopping cart abandonment may provide the greatest conversion improvement. While a service business lead generation website will find improvement from website conversion strategies focused on contact us form completion.
Implement These Website Conversion Strategies
There are website conversion strategies that will improve conversion rates for all online businesses regardless of their individual objectives. These strategies include improvements to
Websites sales copy including writing headlines and sub-heads with stronger visitor appeal, defining stronger calls-to-action, using more visitor-relevant and benefit-oriented words and positioning popular visitor keywords in prominent areas connect with visitors and persuade action.
Graphics and layout design to generate visual relevancy and message consistency for your visitors.
Guarantees, returns, shipping, privacy, customer support and security policies you present to gain confidence and trust from your visitors.
Navigational structures to make it easier and more convenient for your visitors to locate the products and services they desire to purchase.
Buying or contact options to increase the ways in which a visitor can purchase or receive contact from you including alternatives to a shopping cart or online form like phone, mail, fax, online chat, and email.
How to Decide Between Top-Line or Bottom-Line Improvements
Your decision to pursue top-line or bottom-line improvements should be evaluated by (1) the objectives you plan to achieve, (2) the amount of money you have to spend, (3) the time-line established to meet your goals, (4) the amount of visitor traffic your website currently receives and (5) the conversion rate your website currently achieves for your calls-to-action.
Establishing a plan before you make any decisions is critical. As the old joke goes, Im making progress climbing the ladder of success--I just dont know if its leaning against the right wall. The plan should include measurable goals based on your current performance metrics.
Knowing your budget is essential in the selection process. Why, because certain conversion enhancement strategies can be implemented for a small investment of your time and effort. While traffic generation efforts may require greater investments of time, effort or both. Figuring your budget enables you to also forecast the potential return you may receive from improving your top-line versus your bottom-line. Obviously the areas that provide the biggest bang for your buck are the ones to start one first.
Understanding your time-line is also essential since many conversion enhancement strategies will offer quick improvement to your conversion rates while traffic generation efforts like search engine optimization have long lag times before delivering ample visitor traffic.
Identifying your current visitor traffic volume and conversion rates, especially for new Internet businesses, is also very important when determining top-line or bottom-line improvement. If you currently have low visitor traffic then you will have difficulty in determining if a conversion enhancement strategy had a real effect on improving your conversion rates.
For example, if your website receives 100 visitors a month it will take you at least a month or two before any real measurable changes occur to your conversion rates. In this case, you would be better off focusing on top-line (traffic generation efforts) first and then returning to bottom-line improvements for increasing your conversion rates.
Likewise, if your website currently has strong visitor traffic, like 15,000 visitors per month yet your current conversion rate produces only 5 sales then obviously you need to improve your bottom-line and focus on conversion enhancement strategies.
Take time to review your top line versus bottom line opportunities and to decide which one offers you the best return for your dollars spent. If you concentrate on improving one of the two areas over the next month you can be confident that measurable sales growth is achievable for your Internet business.
Kevin Gold is a Founder of Enhanced Concepts and a published author. If youre interested in increasing your leads or sales, get a free copy of Understanding Your Conversion Rate and 12 Surefire Ways to Increase Your Website Conversion by visiting