So, you want a profitable on-line business. With just under 30,000,000 web sites on internet marketing newsletters alone, where on earth do you start I wanted a mentor that does exactly what I plan to do with my business. What would that be I wanted a mentor that does virtually what I have done off-line for years. I want a mentor who over-delivers.
As a savvy marketer, you already know that repeat customers are the mainstay of your business. A quality internet marketer also recognizes happy customers as his/her best source of viral marketing (described in this fantastic ebook I found). So what does this have to do with over-delivering. To quote Leon Leonwood Bean, founder of L.L. Bean in Freeport, Maine Make sure the story isnt better than the store. Keep em Happy!
What exactly is over-delivering First, you under-promise. Ensure that you tell your customer the truth and are conservative in your estimate of what they will be receiving and what its benefits are. Make your commitments with clarity, simplicity, and restraint. Dont burden the relationship with promises; instead grace it with extras that you can give effortlessly when the time is right. Next, work hard to deliver something better than what you have promised. Finally, deliver more than you have promised of a quality far superior to what your customer is expecting.
As taught in this wonderful e-book I just received, you have structured your customer base so that they can be contacted often. Now, lets over-deliver. Because your customer has just received a top quality product and maybe one or two bonuses from you as downloads, why not send another unexpected bonus later... in an email. Just send a download link to a really valuable, related bonus in an email a few days later. You can do this several times over a period of weeks or months. In each email, thank your customer of his purchase and point out that this is an additional bonus as a token of gratitude for his business. This is a very simple method of building customer satisfaction and goodwill. By spreading the unexpected bonuses out, you give the customer time to dig into the bonuses. If you send all of the bonuses at once, the customer may just download them on his hard drive and never look at them, at all. Not a good way to get your information out there.
Another method that can be used with bonuses sent after the sale is to point out in each email that another bonus will arrive in a few days/weeks. Your new customer begins expecting your emails, and is much less likely to ask for a refund. They know that if the order is canceled there will be no other bonuses.
Create well in all your endeavors,
Susan Walker
Over-delivering is just one of a multitude of fantastic ideas that I received in a practical e-book 120 page on developing my internet business. As a bonus, I received 12 hours of videos absolutely free at
When a professional or small business owner decides to launch their business on the Internet, they often start with a website. Theyve heard that everybody has to have a website. Then they learn that they should have an email newsletter.
Many people start out piece-meal. Website with one company, newsletter delivery with another provider, online payments with another, and as each need arises they get an account with a new provider. In a previous article ( ), we recommended starting with a shopping cart marketing system. The next step is to establish your online presence.
Website First, Blog First
As stated above, it wasnt long ago that you would get started with your online business by creating a website. However, after several months and several thousands of dollars you may learn your website isnt enough. You do need a web presence, and there is an alternative to hiring a web designer to do it for you you can create a blog for your business.
Since the invention of easy-to-use blogging programs, we recommend to many small businesses and professionals to skip a website, and start off with a blog. A blog can do just about anything a website can, and has several big advantages. (A blog actually is a website, only its software provides for easily updated content and reader participation.)
1. A blog is user-friendly. You can learn how to manage it yourself, no need to hire a web designer, pay big fees or be at the mercy of their busy schedule.
2. A blog is inexpensive. An account at Typepad.com, the leading blog provider, runs from $5-$15/month.
3. Blogs are search engine friendly. Even if in the beginning you dont have a clue about how to optimize your site for the search engines, dont worry. Just know that when you are writing about your niche, to your targeted audience, you will be using the very same keywords that get entered into Google when people are searching for things. This will increase your chances of getting found on the Net by the people who want and need you. Websites are a little more complicated and if they arent updated frequently, they dont get indexed by the search engine spiders very often.
Huh Whats a Spider
Dont worry about the technological jargon. You dont have to understand how a blog and search engines work right now. But you do have to know that these elements are must-dos for anyone who wants to use the Internet to build and grow a business online.
Take some teleseminars there are plenty and theyre often free or, buy a couple of ebooks that show you how to manage these tasks.
Dont make the mistake of getting overwhelmed by all the possibilities and all the companies trying to sell you their services. Start out slowly, ask questions, gather information, inform yourself about the options and benefits before you even think about setting up your website or blog. While we cant really make recommendations for you without knowing about your business niche, in general, you cant go wrong by setting up a shopping cart and a blog so you can start your business online the smart way. The two go hand in hand. If you want to make money online, you cant have one without the other.
As the The Blog Squad, Patsi Krakoff and Denise Wakeman have teamed up to work with professionals to maximize their marketing strategies by implementing blogs, ezines and ecommerce tactics. They are co-authors of Build a Better Blog: The Ultimate Guide for Boosting Your Business with a Professional Blog, Confessions of a Reluctant Blogger: From Boring to Brilliant in 30 Days and Secrets of Successful Ezines: A Guide to Writing and Publishing an Ezine that Gets Results. Are you ready for a blog Take The Blog Squads free assessment at .