Perhaps the most critical step in guaranteeing the successof your e-mail promotions is to send your messages to atargeted list of opt-in subscribers who have specificallyrequested to receive information on a particular topic fromyou. Thats your in-house email list.
Sooner or later, youll face the same challenge: how tobuild a list of qualified, targeted prospects from scratch.
When it comes to building an e-mail list, online marketerstend to spread on too many options. Offen, they neglect tofocus on a single promotion til the end and exploit to thefullest potential. Heres an example.
Suppose you run a newsletter and have a web page or popupwindow which invite prospects to subscribe. As a rewardfor giving their e-mail address, you offer them a bonus.
Thats fine -- but not enought! You are loosing money simplyby leaving empty profit places in your message.
Wouldnt be nice to build actually 3 different mailing listsfrom one stroke Of course! For better understanding, Illstick with the same newsletter example. So, clear-up yournewsletter invitation and insert couple of extra carefullyselected phrases. Follow these steps:
Step #1 --> Insert a Newsletter Subscription
Obviously, this is your primer objective. A new subscriberis a potential new source of profit. It is a common sense totell people what to expect up front. The more relevant seemsyour offer to the desired relationship, the better.
Step #2 --> Insert a Special Report
Be smart: upload your report to an autoresponder. The trickis to provide high-quality content AND an offer that willearn you a profit!
You know the rest: the autoresponder send out automaticallyadditional reports and follow-up messages to those who getthe initial report. The results: more sales and profits.
Step #3 --> Insert an eCourse
Each lesson of the eCourse provides at least one offer (andusually multiple offers) for the reader to consider. Manybuy, some dont. But its another automated profit system.
Step #4 --> Insert a Mystery Bonus
Mystery bonus Yes! People universally love mystery. Be sureyou wont let the prospects know what is all about up untilthey subscribe.
What you need at this point: an ebook that is coded withyour own affiliate links! (Psst... invite them to pass itout as an incentive!)
The final results: 3 separate lists (from newslettersubscription, special report, and ecourse) and a viralmarketing tool (the mystery ebook)! Everything easy to set-up and ready to upload to your web site in less than an hourof work. Not bad!
Things to remember BEFORE you implement this e-mailmarketing strategy:
- be accurate and clear with your messages.
- spell out features/benefits/advantages in your offer.
- dont go only after e-mail list quantity. Your e-mail listshould balance QUALITY with QUANTITY issues.
- ALWAYS provide high-quality content.
- implement your system ON EVERY PAGE of your web site.
- always use professional sequential autoresponders toPERSONALIZE each of your e-mail messages.
- test subject lines and messages until you get the highestresults.
- check your messages to make sure links work properly.
- use high quality graphics to first-impress.
- NEVER forget to THANK YOU prospects once they give youtheir e-mail address.
- ALWAYS allow prospects to self-remove from your e-maillists.
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Attention Ezine Publishers/ Site Owners
Feel free to reprint this article is its entirety in yournewsletter/ ezine or website as long as you leave all linksin place, do not alterate the content and include ourresource box as listed above. If you do use the materialplease send us a note so we can take a look. Thanks!
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Valeriu S Popescu is the owner of the Internet MarketingProfits Center, a specialized e-company that helps realNetpreneurs starting a new business online. Find inside thelatest cutting-edge strategies about affiliate programs,email marketing, search engine optimization, and more.Visit today ->
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Top 10 Ways to Quickly Build Your List
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Have you ever wondered how many times you have
heard this comment/suggestion/mantra from the gurus:
YOU HAVE TO BUILD YOUR OWN LIST
If you are trying to market on the internet;
probably,too many times for you to count.
Unfortunately, its also true - the real successful
marketers build a loyal and faithful list of subscribers.
This is nothing new - we usually buy things from
people we know and trust.
We regularly go back to our favorite shops/stores/dealers
because we trust them and know we will get a quality
product or service.
Its not surprising then that your opt-in list can
be one of your most effective marketing tools.
If we agree that we have to build it - just how is it done
Many of these same gurus dont tell us how or charge
us an arm and a leg to find their precious secrets.
Well, save your money!
Here are 10 simple, quick and easy ways to build that
all important list.
1. Location Put your subscribe box or link on all
pages of your website. Make sure it is at the top of your
home page - usually the right hand side. Some marketers put
it at the top and bottom of their pages!
2. Use Pop-up Add a pop-up. They might be annoying
but they work! Place an exit pop-up and offer some
free goodies for subscribing to your list. Free
ebook/membership/report. Anything of quality.
3. Benefits Describe the benefits of signing up.
The Whats in it for me question. List reasons one must
have your ezine. Quality information should be at the top of
your list.
4. Free Keep it free! Offer an ecourse for free -
five or six lessons over a period of time. This will also
help you build a relationship with your subscribers.
5. Repeat No. 4 Offer a free ebook or two!! Your
own or some of the high quality ones floating around - pick
one that lets you brand it with your own affiliate links.
6. Articles Write articles (like this one) for
other ezines and sites. In the authors resource box place a
link to your ezine/list subscription form. Heres a few
places to submit your articles to get you started:
http://www.ezinearticles.com
http://www.goarticles.com
http://www.ideamarketers.com
http://www.marketing-seek.com
7. Entertain Make sure you keep your hard won
subscribers by writing an entertaining and informative
newsletter. Basically, describe what works for you in an
interesting way. Write it as if youre chatting to your
subscriber over a cup of coffee or something a little stronger!
8. Use a Sig File Put your ezine link in your
signature file and use it with every e-mail that you send.
You will be surprised at how many e-mails you do send and
the number of sign-ups you will get. Again, point out the
benefits of joining your ezine.
9. Be Yourself Write or make your own products.
Name recognition does count! Many free directories and sites
will list your free product if its written by you - this
can be a great source of subscribers.
Cant write - then get permission and compile a list of
articles by others into an ebook. This can be a quick
and fast way to get your name linked to high quality
information and marketers. Again, quality counts.
10. Viral, Viral, Viral Make your list viral. Ask
readers to pass it on to their friends and their lists. If
they like your ezine or you - they will.
If youre having trouble building your list - dont give
up until you try these ten simple steps. Many of these steps
can be done in just a few hours of work and you will see a
healthy increase in the number of subscribers to your ezine
or list.
Go get em!
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EXPLODE YOUR SALES by building your OWN OPT-IN LIST!
Get a Step-by-Step Guide that will show you How to
Start, Build & Manage your OWN HUGE Opt-In List!
Click Here:
Copyright 2003-5 Titus Hoskins of bizwaremagic.com.
This article may be freely distributed if this resource
box stays attached. Visit
for more simple solutions to your online marketing tasks.
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