This is actually an important key to your business and sometimes its success. I will explain why through-out this article.
Firstly when choosing a domain name you can use letters, numbers or hyphens however you cant use hyphens at the beginning nor the end of your URL. You can use up to 67 characters.
Choosing a smaller domain name will help your website be more easily remembered for repeat vistors (who dont bookmark your website but wish to return). Problem is most of the smaller domain names are taken these days.
Choosing a name that is relevant and rich in keywords for your product or service will enhance your chances of being found in the search engines. From my knowledge using hyphens can actually give you a better position for example, if you are selling horse shoes you might choose a domain name that looks like this: www.horse-shoes.com
Some of my websites are found by someone typing this as a keyword www.horse (example only) and thats all they type. If you type that into google youll see that all domain names that start with www.horse are brought up first!
You may also want to consider buying the domain names such as if you wanted www.horse-shoes.com also buy www.horse-shoes.org and .biz and .us This can help ensure that someone doesnt take any business from you simply by buying your name and replacing the .org .net .us .biz etc.
If you have an already establish a company name and already well known then you would want to obviously choose that as your domain name.
Joanne King - http://www.joesy.com
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Well, it seems we should all be very busy registering new domain name extensions as soon as we can, irregardless of whether we feel this is necessary or not. With ICANN bringing on an additional bevy of new domain name extensions, there are more possibilities to celebrate and party.
With Google now indexing .otherdomainextensions much higher than .com extensions irregardless of relevance to the topics or subject, it seems to be one of the few solutions to attaining top ranking positions.
I guess this is the way the web is going to go at present; at least for the time being - until Google realizes (or maybe not) that it doesnt help any of us to find top ranking .co.uk, .travel or .other domains with very little relevant information and a lot of affiliate links than to find a really well informed .com domain with tons of useful information (presently ranking much lower than a .otherextension domain with much less useful information).
I assume that Google will find a way to get around this but for the time being, having other domain extensions will put you in a much better position for getting tons of traffic. The newer they are, the better your traffic will be since the quantity of sites on any specific extension seems to also have a considerable impact on placing in Google.
Combined with the newest craze of blogging and RSS feeds, why not get a foreign based blog or RSS instead of a .com blog or equivalent Your profits are sure to hit the roof.
With each new domain extension, the possibilities for Internet marketing remain boundless. Which reminds me, I got to get up and start building the only two other domain extensions I own other than the (now seemingly becoming useless and defunct) .com domains.
Ann Louison is owner of a few gambling and casino portal sites and is dedicated to providing useful information on various topics.