Writing articles has become a premier way to increase targeted web site traffic. In fact, if you are not writing articles you are missing out on one of the best ways to increase targeted web site traffic for your online business.
Article marketing has a country cousin that is not talked about as much, but is beginning to gain some respect. It is very similar to writing and submitting articles as a tool to generating targeted traffic.
Who is this country cousin
Articles make room for Press Releases, the new breed of web site marketing. Press releases, like articles, can generate targeted traffic for your web site and we all know that targeted traffic is truly what you desire. I am going to outline the 3 benefits of using press releases to increase targeted web site traffic for your online business.
The 3 Ways Press Releases Increase Targeted Web Site Traffic:
1. Press Releases, just like articles, will create hundreds of back links to your web site. By distributing your press releases to all of the news wire services on the internet you will get links from high ranking web sites. Similar to article directories, news wire sites tend to be highly ranked sites. Your press releases will be picked up by other sites that have the similar content as your own which creates even more links pointing to your site.
2. By increasing the number of links around the web pointing to your web site the page rank of your web site will increase. As your page rank increases the higher your site will rank in the search engines. Therefore, as your page rank increases the more traffic you will receive from the search engines.
3. As you consistently distribute press releases about your web site you will keep your online business at the forefront in the mind of the people in your niche. One of the keys to marketing is keeping your business in front of the public and press releases is a great way to do that. The more people see your domain name and text links the more traffic you will receive. Additionally, the more often your site appears on the net the more you are perceived as an expert in your niche.
As you can see press releases are great ways to increase targeted web site traffic. Will the press release replace articles No, and they shouldnt. Ideally, you should be using the press release in conjunction with writing and submitting articles. Consider using press releases as another tool in your marketing toolbox.
When you use this marketing method in addition to articles you will see more links pointing your way and an increase in targeted web site traffic. So, go ahead get started submitting your press releases, you will be happy that you did.
Mark Williams is a professional online marketer that specializes in marketing techniques to cost effectively . His philosophy is not about getting clicks but about getting high quality, targeted traffic and converting them into paying customers. Visit his site at for more information.
If youre looking to build traffic to your web site, theres a great, free tool. Its called a PR or publicity release.
PR or public relations can take many forms. But the easiest and most common kind of PR is called a publicity release or PR release. Theyre easy to prepare and, if picked up, by other media, can increase traffic to your web site dramatically.
What is a PR release
A PR release is basically a short article about your web site or some aspect of your site. For example, I wrote a release recently titled New HD Radio-dedicated Web Site Debuts. Its purpose was simply to announce my new web site. It totaled 400 words and was distributed by two different, free PR web sites.
How to get your release picked up by the media
If you want your release to be picked up by ezines and other web sites, its important that it be newsy. In other words, the release must contain real news about something that would be of interest to other people. For example, launching a new web site devoted to weight loss products would interest many people and would have a good chance of getting picked up. On the other hand, changing the look and feel of your web site might make you feel good but you have to ask yourself, how many other people would care
What else might be newsworthy You could do a release on the addition of new products or services to your web site. For example, if your web site is devoted to information about bed & breakfasts in your area and you add a section on resorts, this could make a good release. Other ideas for releases include the addition of a new line of products to your web site, a new, interactive database or a new idea such as a new training regime for long-distance runners.
Youve no doubt heard the KIS formula for success in many endeavers -- or Keep It Simple. Well, in the world of publicity releases, the winning formula is just as simple -- KINS or Keep It Newsy.
Heres something else thats free and great. Its a new technology called HD Radio that enables AM and FM radio stations to broadcast their programs digitally. These digital broadcasts provide listeners with radically improved audio quality, more radio channels through multicasting, and new data services. To learn more about this amazing new technology, just go my Web site,
Douglas Hanna is a retired marketing executive and the author of numerous articles on HD radio, internet marketing and family finances.