Keyword Identification is the first step while creating your content for your site. Identify keyword related to your niche topics should be the first priority while creating web content. The quality of these keywords is critical for a good ranking in search engines. Researching the right keywords for your website should be the key, so that when people perform a search for a particular keyword phrase they will be able to find your site. So how do you do that will be the questions in everybodys mind. I have categories this article into 3 phrases like keyword research or keyword identification, keyword selection, keyword placement, keyword density and keyword marketing.
Before I would go further I would like to discuss about building your website for your business you should focus on certain other SEO strategies like clean navigation, a search engine friendly website architecture so that search engine spiders or robots can easily gather information from your website.
Once your site structure is done it is time to create the content for the site, which is the crucial part and where they keyword research, keyword density comes into play. If you follow these steps which I have mentioned below it is sure that your website can enjoy a higher ranking in search engines.
Step 1
Keyword Identification or keyword research:- This should be first step while building your content, because your content will be build around with the keyword and phrases which has been identified at this stage. Which is very critical and if not done correctly you wont achieve the desired results. There are different ways to identify how people search on the web.
1) Think about what keyword would you chooses while you search for certain products or services. Think from the customer point of view and not from search engine or SEO point of view. Collect and write it down. I suggestusing a spreadsheet so that it will help you in the stages as well.
2) The other way is you can ask your own customers or friends that how do they search on the net to find that particular products or services. Usually all people think differently and might not use the same keyword phrase to find that product or services. Collect them and store it.
3) Keyword suggestion tools. There are 100s of tools on the web some of them are free and other charge a fee. I suggest using Overture keyword tool and Google keyword tool (free) and wordtracker (paid). Type in your keyword and phrases into these tools you will find 100s of keywords for that particular products or services is been search on the web every month.
Also it will show how many times that words are been searched on the internet. Tools like wordtracker will help you to find that how many times thesekeywords are been searched and how much competition is there for that particular keyword phrases. If you focus on high searched keyword it would be hard for your website to rank well because of competition. So always choose a keywords that is less competitive, so that you website will rank well for that particular keyword phrase on the search engine results.
4) The other way is if you have already had a website online check its web log and gather that keywords which helps people to find your site. This will help for existing website to recreate the content.
After these steps are done use your spreadsheet to determine the keywords It is ideal to have more keywords rather than focusing on a few words. In that spreadsheet matches the following keyword in terms like how many times the keywords are searched and how much competition is that keyword facing on the web.
As I said before always choose less competitive keywords. Once these stage is over start constructing your website content with the identified keywords.
Step 2
Keyword placement:-Placing the keyword is very crucial, because if the keywords are not place properly the search engine spiders will have a difficult time in identify and storing information from your web pages. You most important keyword should appear on the title of the page at least once which all search engine given relevancy. Next the same or related keyword should be there on the heading of the page. Also use a related keyword while starting a paragraph and through out the web page evenly. The density factor is discussed below.
Step 3
Keyword density:- Search engine robots are very intelligent spiders they can determine while some tries to cheat them. Some webmasters and SEO experts use keyword spamming or keyword dumping which is ethical for a good search engine optimization. If search engine spiders indexes a web pages it determine who much times that keywords has been used on a particular web page. So Keyword density is important. An ideal density would be anything between 10-15 % keyword densities on the page. Also use keywords which are related to that phrase so that it gets relevancy for that web page.For example When I search for a keyword dog supplies I found 100 of related terms which like dog supplies online dog supply store etc so think and figure out keywords which are more related to that topic. Also Sprinkle the keywords phrases right across the web page and not concentrate at a certain place.
At this stage you website content should be ready, keep in mind with the 3 top priority factors. This will determine your website success or failure in search engine. The next stage is keyword marketing.
Step 4
Keyword marketing:- Some of the techniques you will use as a off site factor rather than on the side, because it affects only the marketing process. As you all know all search engines give links more relevancies in the algorithm. So after your keyword identification, density and placement are over you should focus on marketing your site. Like site submission, article submission, link popularity while all these techniques are for increasing inbound links to your site. So you would be using your anchor text for creating a link pointing to your site. So here is where keyword marketing comes to play.
You should use your key important phrase in these anchor text also mix up your related keywords. Keyword marketing is also vital for Pay per click marketing where keyword is the king. So gather keywords related to your business and use it widely in your PPC campaign. Pay per click industry is solely depends on keyword marketing. If you website want the maximum ROI (return of Investment) you will have to apply the maximum keywords while bidding your keywords.
For example your website visibility will increase if you choose maximum keyword for your Pay per click marketing.
The bottom-line is to gain a high ranking in search engine use keyword which is related to your business on your onsite and offsite website marketing. Keyword is the king when it comes to content and content is the king when it comes to Search Engine Marketing.
Tead Jozeph a Search engine optimization expert who offers and SEO Services.
Could there be another industry more inflated by ego, misinformation, and repetition than search engine optimization Perhaps there are a few others out there, but not many. But what else can one expect from an unregulated industry Theres no FCC, FTC, FEC, FMC, FERC, HIPAA, ATF, SEC, FAA or any other acronymed agency standardizing legitimate SEO practices.
Search engines like Google, Yahoo, MSN, and Ask Jeeves each have their own secret algorithms which mathematically select, arrange, and prioritize search results. No two search engines work the same. No two search engines yield exactly the same search results (unless they are actually powered by the same search engine but packaged under different names). No SEO expert or firm knows all of the search engines secrets. So how do they write so many articles, blogs, and forums with such authority And why are the ones pinky swearing that theyre honest only telling you enough to maintain enough mystery to keep you relying upon their expertise and yet still wondering what the heck they are doing behind those closed doors
Am I saying that theyre all scam artists No. Many of them arent. But even the ones who are legit are still count on an air of mystery and difficulty to keep the client from demanding too many specific answers. Why Because if these search engine specialists revealed all that they know to a client, they know that an intelligent client would be unimpressed. The truth is that most companies could perform their own SEO and be quite successful. There are exceptions, like the home mortgage industry. Certain industries are so competitive in organic search that most companies will not be able to compete even with professional natural SEO services.
So why should a company hire an SEO professional In my opinion, such contracting of services only makes sense when a company either has enough money to throw around or they have much more important tasks for their own employees to perform. I compare it to online grocery shopping it saves you time and effort, but unless youre disabled, filthy rich, or ungodly busy it is not a cost effective option.
Of course, Im not going to begrudge anyone the opportunity to sub out a service they do not feel comfortable with performing themselves. Every executive has the right to decide which is more valuable to the company in this situation: time or money. I understand that, and I also respect a person who focuses on contributing their strengths rather than faking strengths that eventually cost the company due to incompetence and pride.
You will find those same types of people in the search engine marketing profession. Men and women have forged careers in search engine marketing because they learned how to retell someone elses stories and to write new articles containing recycled information. Those types are actually better at sales and personal PR than SEO.
So what exactly makes a person an SEO expert Seriously. Dont accept someones claims without critically examining them. Theres no federal or industry-wide standard. So who makes an expert an expert Whats the difference between an expert and an expert fake And how can you tell one from the other
Its a slippery slope. Sadly, it is an industry where many companies profit from client ignorance. Am I going to present clear-cut evidence here of my claims Not a chance. I dont have to, and I dont want to make any specific enemies. I learned what I know by studying SEO online wherever I could because I was trying to join the industry. What I realized through my extensive online reading and professional relationships is that a good humble businessperson is always more trustworthy and reliable than a self-proclaimed expert. Humility is key. Use your discernment.
If you dont believe me, subscribe to a few SEO newsletters and catch up on your SEO articles. See for yourself if you dont read the same thing over and over, only presented in a different order or from a different angle. Study which groups or individuals support and compliment each other in SEO articles, forums, and blogs. Notice how they build a castle of thoughts out of thin air. In this industry, some will corroborate each other if it means reinforcing the fuzzy logic that has benefited their own business. The lack of fresh information is fairly convincing evidence that search engine optimization and keyword research are not all that complicated. If they were, the experts wouldnt have to recycle to put out new articles and blogs.
For all of you still willing and ready to hire an SEO professional, all I ask is that you make an educated decision based on research. And always check with clients the firm claims to have serviced. Find out if they were really a client, what type of service they received, and if they were satisfied with that service. And, of course, make sure you arent verifying one firm with one of their bread-and-butter partners. Remember, things are not always what they appear. If you keep these basic considerations in mind, you should do well when choosing the right SEO professional.
Daniel Dessinger is a copywriter in the Dallas / Fort Worth area. He holds a Bachelor of Arts Degree in English from Dallas Baptist University. In addition to compulsive blogging, he writes for various marketing firms, corporations, and small businesses around the country. His writing services include SEO friendly interactive press releases, search optimized website copy, industry-specific articles, creative ads, copy editing, and online public relations consulting. Visit him on the web at .